A friend of mine, Ngawang, has found a shortcut to financial freedom in the long-neglected field of aged care. It turns out that with the advent of the aging society in the mainland, home-based elderly care services are quietly becoming a trillion-level emerging market!
Ngawang is a veteran who has worked hard in the workplace for many years, but what sets him apart is his ability to perceive market trends and react to them in a timely manner. Last year, when everyone was still worried about high housing prices and high prices, he realized that with the continuous growth of the elderly population, there will be a huge demand for pension in the future.
There are many drawbacks to the traditional nursing home model, and many elderly people prefer to spend their old age in an environment they are familiar with. The door-to-door elderly care service not only meets the needs of the elderly, but also avoids high check-in fees and complicated procedures, and realizes "the elderly have care and happiness".
Recognizing the market trend, Ngawang quickly took action and adopted an innovative business model to enter this emerging field. He has set up a professional nursing team to provide free door-to-door experience services for the elderly. These service processes are strictly guided by Japanese standards and are considerate, and almost everyone who has experienced them has praised Ngawang's professionalism and willingness to become loyal customers.
At the same time, Ngawang also set up a new type of position of "pension housekeeper". These housekeepers regularly provide free health check-ups and physiotherapy services in the community, winning the trust of the elderly and becoming the best word-of-mouth promoters of the brand. Their referrals have allowed the free trial service to continue to convert into paid orders.
In order to ensure the quality of service, Awang has introduced a smart management system. Every service process is recorded and archived, so that families have no worries. The system also adjusts the service plan in time to meet customer needs through big data analysis.
In response to the needs of the elderly, Awang has also developed an APP that integrates life services to provide customers
Smart devices and other supporting products. Margins in this segment of the business are unexpectedly high, giving him confidence in the prospects of this emerging market.
Ngawang did not ignore the desire of the elderly for spiritual life. He regularly organizes outings around the area, allowing the elderly to feel the embrace of nature and make new friends. This spiritual need is satisfied, which in turn brings considerable financial rewards to Ngawang.
In terms of product pricing, Awang has adopted a layered strategy from 666 yuan to 15,000 yuan, from basic to high-end, to meet the needs of different classes. In just 19 days after the project was launched, 4 customers chose the highest level of service, with an annual income of 640,000 yuan, which made him look forward to the prospects of the high-end market.
Surprisingly, all this can be achieved with only a start-up capital of 200,000 yuan. After controlling the main expenses such as the salary of the caregivers, the project still maintained a high gross profit of more than 50%. This convinced Ngawang that it was possible for ordinary people to achieve financial freedom in this emerging field if they grasped the opportunities of the moment.
As the saying goes, the right time, place and people. At present, the arrival of the aging society in mainland China has brought a huge demand for pension services; Awang's innovative business model has seized the opportunity; His pragmatic and efficient execution and insight into the market have ensured the rapid development of his career.
The "new continent" of home-based elderly care services is waiting for people of insight to reclaim. Taking advantage of this "east wind", ordinary people will one day be able to usher in the dawn of financial freedom.
Thanks for reading! Please participate in the comments and pay attention to the pension industry together!