Coffee with a rich flavor
Cultural and creative products full of ingenuity
Live performances by energetic bands
The lingering opera singing
At 10 a.m. on May 17, more than 20 coffee and cultural and creative brands in the old alleys of Lane 8 of Jinchao "stalled" here, and the first market of the 2024 Hongkou Coffee Culture Festival "Modu Big Coffee" Coffee Interactive Entertainment Cultural Market "opened", inviting residents and tourists from all over the city to experience the charm of Hongkou's "coffee +" culture.
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In the market, there are not only "old friends" of Hongkou coffee cultural activities such as Ouyi Station and Shiteng Coffee, but also "new friends" who participated for the first time such as Liujia Coffee and Zhangshang.
At the booth, Liucai not only brought a variety of unique coffee drinks, but also brought decaf coffee and a variety of non-coffee specialty drinks to consider the needs of guests of different ages and preferences.
Liu Xiaotao, the person in charge of the brand, introduced that he had lived and worked in Hongkou for more than ten years, and after starting his own business on a small scale, he had always hoped to open a coffee shop in Hongkou. Liu Xiaotao said: "I am very happy to be able to come to Lane 8 of Jinchao to participate in the market of Hongkou Coffee Culture Festival, which is a good opportunity to show our friends in Hongkou. ”
At the booth marked with the word "Zhangshang", a variety of coffee beans from their main brand, Harry Coffee, are displayed. Xing Pingfeng, head of the operation department of Zhangshang, said that these coffee beans are produced in Yunnan, and after being freshly harvested, they are processed directly to Shanghai by professional technology. "In addition to selling coffee beans online, we have also opened a physical coffee shop in Hongkou. We hope to participate in this market to let more people know about our brand, and welcome everyone to our coffee shop to taste coffee from Yunnan. Xing Pingfeng said.
The "Modu Big Coffee" coffee entertainment cultural market will last until May 19. During the period, citizens and tourists can participate in the interactive experience of coffee handmaking here, release their creativity and explore the charm of coffee handicraft together; Participate in the Blind Coffee Tasting Award to experience the surprises and enjoyment brought by different flavors of coffee; Watch a variety of theatrical performances, so that the deliciousness of coffee and the charm of culture are combined. From day to night, a series of rich activities bring a creative and fun "Coffee +" cultural experience to citizens and tourists.
This market activity is guided by the Propaganda Department of Hongkou District Party Committee, Hongkou District Culture and Tourism Bureau, and Shanghai Cultural Promotion Association, hosted by Hongkou District Cultural Promotion Association, and co-organized by Mengyao Media, Youjie Culture, Rongqiao Culture, Dewu and other representative enterprises in Hongkou District.
The organizer said that the market takes coffee culture as the carrier and aims to upgrade the consumption scene, aiming to create a "coffee +" cultural market integrating display, exchange, experience, entertainment and consumption for citizens, tourists and coffee lovers, and attract the participation of citizens and tourists in an all-round and multi-angle manner with various forms and rich content theme activities, form a Hongkou coffee consumption chain, accelerate the integration of resources such as Hongkou cultural tourism, business and sports exhibitions, fully demonstrate the brand characteristics of Hongkou culture, business and tourism, and stimulate the vitality of the city's night economy. Update Hongkou's "coffee + culture" city card.
What are you waiting for?
Come to Lane 8
Taste different flavors of coffee
Feel the charm of different brands
Enjoy the wonderful experience brought by coffee to the fullest~
Reporter: Zhang Yanli
Image: Zhang Yanli, Liu Wen, Youjie Culture
Video: Wen Liu
Source: Shanghai Hongkou