XGP is an important part of Microsoft's gaming business. As a membership-based subscription service, it connects to Microsoft's entire gaming ecosystem, especially its Xbox console. However, Microsoft's idea of selling memberships at a low price and allowing players to play games on PC and Xbox seems to be flawed.
Call of Duty: Black Ops plans to join XGP at the end of the year
Embattled Microsoft, weak XGP
According to the analysis of extranet data experts, Microsoft's XPG membership subscription service has stagnated and has not reached the target for two consecutive years. XPG currently has a total subscription of 34 million copies, including Xbox Live Gold subscribers. In other words, Microsoft has spent so much money and bought so many games into the warehouse, but the white prostitute party still hasn't become a true fan.
It means that the quality of the game library is not good
In order to attract other game manufacturers to be willing to release XGP, Microsoft has put a lot of effort into throwing all kinds of real money. As a result, because of the lack of expected returns, Microsoft decisively cut various support policies, causing many game manufacturers to want to abandon the XGP debut plan.
There is less support, and indie games want to go
Not to mention that in order to reduce the financial pressure caused by the acquisition of Activision Blizzard, Microsoft laid off many of its studios. Under such a multi-faceted siege, Microsoft can only break the kettle and adjust the development ideas of XGP, while continuing to "optimize" its studios. It is equivalent to laying off employees to reduce financial pressure, and at the same time finding ways to make money from XGP.
It's time to harvest XGP
A new approach to XPG, a price adjustment and a new level
We all know that foreigners have many uncles (known as insiders who break the news), and the news about Microsoft's adjustment of the XGP plan and the launch of new membership levels comes from a foreign uncle's party, Xbox content author Rand al Thor 19. He said he has received information from interested sources that Microsoft is planning to launch a new XGP subscription service.
There is an inner ghost, terminate the transaction
According to the news he released, there may be three new strategies for XGP. The first is to introduce cheaper subscription services with ads. The second option is to increase the price of the XGP subscription service. Third, the introduction of new XGP subscription tiers to provide new grades of content.
orderly
Either of these three approaches seems like a good solution. The first is cheaper, and then look at some advertising, which has become very popular; It can not only earn advertising fees, but also attract players who like cheap prices. The second way, the price has risen, and now all stand-alone games are rising, as long as it's not outrageous, it's no problem. The third is equivalent to filtration and purification, which can give another wave of true love powder.
It's a good choice
It seems to be good, but it doesn't, Microsoft XGP is crooked
The above three strategies, no matter which XGP chooses, are actually not the most important to players. For us players, only if you make us cool will we support the subscription service. How cool? Raise the quality of the games in the game library; While ensuring the classic game category, we should also make more high-quality new games.
The content of the game is excellent
Without a rich and high-quality game, how can you keep players? Players who rely on low prices to attract them are initially just trying out some games that interest them, and are not willing to spend too much money. If you want to turn them into loyal users of the platform, you have to have a steady stream of games that attract them. Only by doing this can XGP be truly revitalized.
Fewer bells and whistles about leasing rules
Love life love game, I'm playing eggs to watch the game, thank you for your likes and attention, we'll see you next time.