The fast-paced work life and the awakening of people's health consciousness have made the people's demand for a better life higher and higher, and the increase in demand means that the people's requirements for health service platforms will also increase. In this context, the platform conforms to the market demand, uses the O2O business model (online to offline), organically combines the opportunities of offline business with the Internet, makes the online platform the front desk for purchasing offline services, and provides people with professional and comfortable comprehensive home care services.
Before the popularization of the Internet, the traditional platform service model of the market was mainly divided into three categories: community store model, individual studio model, and brand chain model. Poor flexibility of offline operation is a disadvantage of these three types of models. Offline operation requires practitioners to spend a lot of manpower and financial resources to buy or lease fixed stores in streets and commercial streets with large passenger flows, which is both laborious and laborious under a series of processes, with high input costs and long return turnaround time. If there is no professional team to support, the unstable source of customers and other factors will also affect the subsequent service quality. For consumers, a fixed location means that when they are physically and mentally exhausted and need health care services, they still need to drag their tired bodies to the store to buy services, lack of consumption flexibility, and the stores and massage personnel to choose from also have certain limitations.
As a member of the comprehensive health service industry, the founder of Aishang Xiangyue Platform and its professional team, with their deep accumulation in the field of Internet technology and computer research and development, grasped this new opportunity, conformed to the new trend of the times, and actively created an O2O business model suitable for the industry, and officially established a new platform for door-to-door service in 2019. The use of the O2O business model avoids the poor operational sustainability caused by the lack of flexibility in human activities.
For consumers, convenient and comprehensive access to information, more favorable prices, online consulting services, and convenient service booking are all advantages of the Aishang Appointment Platform under the O2O business model. Consumers can use the platform software to choose service content and service personnel online, which largely caters to the subjective wishes of consumers, and the transaction is more comfortable and convenient under the premise that both parties are voluntary. For the platform, the dependence on the store is reduced, which can reduce the operating cost to a certain extent, and at the same time, the platform can get more Internet exposure opportunities, attract more new and old customers to the store for consumption, and further realize the promotion of new customers. In addition, under the big data calculation, the platform can more accurately grasp the consumption psychology and user data of consumers, and provide a service basis for the next cooperation.
Industry insiders said that the O2O model will open a trillion-yuan market, online customers and physical store consumption docking contains huge business opportunities, Aishang to the appointment platform such as the online sales market of life services or will have greater potential than the online sales of goods. It can be inferred that with the rapid development of the O2O business model in China, its market size and prospects will undoubtedly produce a huge market. In the future, as a benchmark in the comprehensive home care service industry, Aishang will always be strict with itself, take professionalism, persistence and original intention as the service tenet, standardize the platform operation mechanism, and strive to bring everyone a beautiful lifestyle of physical and mental health at any time and anywhere.