In a sentence from Haiqing, Tesla in the new energy circle is described: you, is my god! It is true that Tesla, once a leader in the new energy industry, has no different scenery and frantically harvests fans. With the rise of a large number of new energy vehicle companies, challenging Tesla has become the consensus of the entire industry. If you want to choose a brand in China that can take on the heavy responsibility of overtaking Tesla, the Royal Three "Wei Xiaoli" must be the first choice, after all, facing Tesla, they have indeed been on the road.
Precise positioning, strength out of the circle
When it comes to the biggest feature of the Weilai brand, I am afraid that it is expensive. Weilai itself started very high-profile, the first model ES8 starting price is more than 400,000, and the subsequent launch of ES6, EC6, ET7 has also exceeded 300,000, which shows that it points directly to Tesla's ambitions. Although in the high-end market of more than 300,000, Weilai is not inferior to Tesla for the time being, but as Weilai Li Bin said, it is simple to do the public, and it is difficult to do BBA. Weilai, which has a high volume and price, undoubtedly makes up for the gap in the field of domestic high-end luxury cars, which is worthy of praise.
Unlike Weilai's multi-angle blossoming, it does not matter if the ideal belongs to few tricks, it is enough. Ideal is very good at digging deep and doing a product thoroughly. For example, when you mention the ideal ONE, you can think of the "big six-seat daddy special car", and when everyone mentions the new force of the big six-seat dad car, the ideal ONE is naturally the first car that appears in the mind. I have to say that this wave of accurate product positioning is still worth learning from other new forces.
Intelligent empowerment, face the battle head-on
Finally, let's talk about Xiaopeng Automobile, which has recently been in the limelight, has surpassed Weilai to become the new force royal three new big brothers, in the March new force pure electric model sales list, Xiaopeng P7 with 9183 vehicles topped the list, P5 also ranked fifth with a good score of 4398, and in the top ten, Weilai ES6, EC6 only ranked fourth and ninth, and the ideal ONE completely fell out of the list. It is worth mentioning that Xiaopeng P7 also officially rolled off the production line in March, so if you look at sales, the "Xiaoliwei" pattern has been fully formed.
To say that Xiaopeng is the key weapon against Tesla, intelligence must be the key, taking Xiaopeng P7 as an example, on the highway or urban expressway, its high-speed NGP function can achieve point-to-point intelligent navigation assistance driving, easily realize intelligent auxiliary overtaking, identify traffic cones, avoid large trucks and so on.
In fact, Tesla and Xiaopeng P7 who are stronger for the time being, just look at the understanding of Chinese and China's road conditions, Tesla is certainly not rooted in the local Xiaopeng Automobile profound, so on the basis of the light theory based on the localization of the traffic scene, Xiaopeng Automobile is indeed more dominant.
At present, although Tesla is no longer the infinite glory of the past, but still belongs to the top position of the new energy industry pyramid, at the same time, domestic brands are also climbing upwards, with the substantial increase in the number of domestic users and fans and the rising brand recognition, the success of domestic brands led by the new forces may only be a matter of time.