With the advancement of the "new four modernizations" wave of the automobile industry, the current automobile industry is in an era that is becoming more and more difficult, more and more dangerous, and if it does not advance, it is necessary to retreat, and the era never belongs only to the pioneers, but those who have a long-term vision and adhere to the original intention of the reformers will not be disappointed.
In today's energy generation, Dongfeng Honda is such a change-maker who adheres to its original intention. In March this year, Dongfeng Honda, which has been established for 19 years, ushered in the milestone of rolling off the production line of its 7 millionth vehicle. It is worth mentioning that at this highlight moment, Dongfeng Honda standing under the magnesium lamp is not the well-known CR-V and Civic, but a new pure electric model - e:NS1. It is not difficult to see that at this special moment e: the unveiling of the NS1 gives a new meaning to the milestone of 7 million vehicles for Dongfeng Honda, that is, taking this as the starting point, Dongfeng Honda will accelerate the electrification transformation.
Since March 18, 48 days after the launch of the pre-sale of E:NS1, the car ushered in the official listing on April 26, the new car is positioned in a compact pure electric SUV, a total of 4 models were launched, and the price after subsidies was 175,000 yuan - 218,000 yuan.
In fact, since the establishment of Dongfeng Honda, it has always adhered to the user-centric. In the era of fuel vehicles, the core reason why Dongfeng Honda is loved by the majority of users is that it can deeply understand the needs of users and is committed to creating driving pleasure beyond expectations for users through technological innovation. Whether it is from CVCC to VTEC, or from Earth Dream to i-MMD hybrid system, dongfeng Honda's powertrain technology makes driving pleasure no longer subject to fuel consumption and price.
Now that it has entered the era of electrification, Dongfeng Honda has not changed its original intention. In October last year, Honda China unveiled its electrification strategy in China, launching a new pure electric vehicle brand "e:N". At the same time, Honda's first pure electric vehicle models in China, Dongfeng Honda e:NS1 and Guangqi Honda e:NP1, made their debut.
As Honda's first pure electric vehicle officially listed in China, Dongfeng Honda e:NS1 not only perfectly inherits Honda's more than 70 years of car manufacturing genes, but also integrates China's most advanced electrification and intelligent technology, bringing Chinese users a new pure electric product that integrates the three core values of "movement", "wisdom" and "beauty".
Among them, the power performance is still the biggest advantage of e:NS1, and the new car is based on Honda's e:N Architecture F pure electric architecture, which makes the vehicle take into account both acceleration linearity and explosive force. In addition, the car will provide two different power motors, respectively, the output of the maximum power of 134kW and 150kW two versions, both using catered lithium battery packs of the Ningde era, according to the battery capacity, can provide 420 km and 510 km CLTC cruising range.
In terms of intelligence, e:NS1 is equipped with the "e:N OS" full-stack intelligent control ecosystem, integrating Honda SENSING, Honda CONNECT and intelligent digital cockpit as one, and achieving the ultimate in intelligence. In terms of hardware, it is equipped with a set of 10.25-inch full LCD instruments and a 15.2-inch central control large-screen screen combination, which is full of science and technology.
It is worth mentioning that Honda engineers said that when they developed this car, they did not put the parameters first, but focused more on improving the user's driving experience, with the goal of developing a pure electric vehicle with a distinct Honda style, so that Honda's old users can drive a sense of familiarity. This may mean that even if it enters the era of software-defined vehicles, Dongfeng Honda will still retain the advantages of the mechanical era.
With the launch of e:NS1, Dongfeng Honda's electrification transformation will enter an accelerated period. In fact, Dongfeng Honda's new energy transformation did not begin when Honda released its electrification strategy in China, but began in 2018. In 2018, Dongfeng Honda's fuel vehicle market was in full swing, with annual sales approaching 700,000 vehicles, and the cr-V, XR-V, and Civic models set a single-month best sales record, and the cumulative sales volume exceeded 100,000 units throughout the year. At that time, although the new energy market was in the limelight, the representatives of new energy car-making enterprises were deeply involved in the quagmire of delivery and financial difficulties, and the unknown variables were very large.
In this environment, Dongfeng Honda released the "Looking to the Future" new energy brand strategic plan at the Guangzhou Auto Show that year, indicating its determination to enter the new energy market. Under this plan, hybrid models of CR-V, Yingshipai and Alexon were launched in 2019; he launched a heV equipped with a 1.5L i-MMD hybrid system in 2020; and in 2021, the first PHEV model CR-V Sharp Hybrid e+was launched.
Obviously, the listing of e:NS1 has accelerated the process of Dongfeng Honda's new energy strategy. According to the plan, Dongfeng Honda will build an electrified product matrix with more than 10 models by 2023, and the sales share of electrified models will account for more than 50% by 2025.
7 million sales is the most intuitive proof of Dongfeng Honda's strong position in this era. To be sure, in the face of the next million era, Dongfeng Honda is fully entering electrification with e:NS1 as the entry point. In the process of accelerating the transformation of electrification, its change and invariance, persistence and evolution, while providing users with more choices, also opened a more robust future for Dongfeng Honda.