Red Network Moment News April 22 (reporter Long Zhen) In just 3 days, luxury brands have ushered in the appearance of 5 blockbuster pure electric models, and a new round of pure electricity market competition has been quietly opened between luxury brands.
According to statistics released by the China Association of Automobile Manufacturers, the production and sales of new energy vehicles in China in 2021 reached 3.545 million units and 3.521 million units, respectively, an increase of 1.6 times year-on-year, and the market share reached 13.4%. It is precisely to see the rapid growth of the new energy vehicle market, all car companies want to get a piece of the pie, luxury brands are naturally no exception. Coupled with Tesla, as well as Xiaopeng, Ideal, Weilai and other new car-making forces are shaking the market share of traditional luxury brands, which has led to luxury brands in the electrification track, have to accelerate forward.
Audi pure electric MPV concept unveiled
On the evening of April 19, Audi's urbansphere concept car made its world premiere. As the third product in the Audi SPHERE series, the new car is designed according to the needs of Chinese customers and created by the Audi China design team in cooperation with the German design center, and this car will represent the design concept of Audi's future crossover models.
Last August, Audi unveiled its "Vorsprung 2030" strategy. From 2026, Audi's new models for the global market will be fully switched to pure electric products, and by 2033, Audi will gradually stop the production of internal combustion engines. Through transformation, Audi will offer its customers a whole new digital and sensory experience.
Mercedes-Benz's new EQS pure electric SUV is released
On the same day that Audi launched the urbansphere concept car in the world, Mercedes-Benz also launched the world's first large luxury SUV under Mercedes-EQ, a new EQS pure electric SUV.
This is also the third model and the first SUV model of the Mercedes-EQ brand based on the forward development of the EVA pure electric platform, after the new EQS and the new EQE.
Lexus unveils a new RZ for its all-electric model
On April 20th, Lexus' new pure electric SUV model - Lexus RZ was officially released, the new car is based on the Lexus LF-Z Electrified concept car, using e-TNGA pure electric architecture, this car will be a very important strategic model for Lexus to transform to pure electricity.
In terms of power, the Lexus RZ is equipped with a dual-motor drive system with a maximum power of 150kW (204 hp) for the front motor / a maximum power of 80kW (109 hp) for the rear motor, equipped with a power battery pack of 71.4kWh. The new car is equipped with a DIRECT4 electronic dynamic all-wheel drive system that distributes power between 0:100 and 100:0.
BMW unveils its first all-electric luxury flagship sedan
On the same day, the new BMW i7 ushered in the world premiere, which is the bmw brand's first pure electric luxury flagship sedan, and the fifth pure electric product brought by the BMW Group to China.
Chiptzer, chairman of the BMW Group, said that the BMW i7 is the strongest 7 series, which is the latest example of BMW's successful development and firm electrification transformation. BMW's electrification offensive is in full swing, and it is expected that in 2022, the BMW Group's mass production and trial production of pure electric vehicle models will reach 15 models, covering about 90% of the luxury car segment. By the end of 2025, the BMW Group expects to deliver a total of 2 million pure electric vehicles worldwide, with one in every four new vehicles sold in China.
Lincoln's first all-electric concept car made its world debut
On April 21, Lincoln Brand's first pure electric concept car, the Lincoln Star, made its world debut. According to the plan, in 2025, Lincoln will launch three new pure electric models, when more than 50% of its global sales will come from zero-emission pure electric models, and the fourth pure electric model will be officially launched in 2026.
With such a dense rhythm, it can be said that this is a collective counterattack of luxury brands in the field of electrification.
Nowadays, more and more luxury brands are actively embracing electrification and accelerating the transformation of the layout. The three giants of Mercedes-Benz, BMW and Audid can be said to be the vanguard of the transformation of traditional luxury brands to electrification, and there are currently many pure electric models on sale. Now, the competition in the new energy vehicle market is gradually white-hot, in the face of the rise of rookies and the competition of the same level, the future performance of traditional luxury brands is worth looking forward to.