On April 20, the new BMW7 Series and the new BMWX7 jointly created a new lineup of large luxury cars in the world. As one of the world's most successful luxury car manufacturers, the BMW Group redefines modern luxury with forward-looking creativity. Led by the innovative BMWi7, the new BMW7 Series combines BMW's proud driving pleasure, disruptive design language, unparalleled respect for luxury and emotional digital technology, leading technological innovation and sustainable future luxury mobility.
As the flagship of the BMW brand, the new BMW7 Series brings a new meaning to modern luxury with imagination, becoming the ideal vehicle for avant-garde leaders who think forward-looking, focus on personalization and emotional expression. With a subversive design language, the new car presents a trend-setting modern style and grandeur. At the same time, it skillfully combines light and shadow sensory experience, the best material selection and cutting-edge digital technology to create an unprecedented luxury interior atmosphere and create a "people-oriented" honorable experience. In addition, the new BMW7 Series integrates many of the BMW Group's breakthrough digital technologies and innovations, bringing the human-vehicle relationship into a new digital realm and creating a "customer-centric" all-round digital experience.
Adhering to the principle of "home in China", the BMW Group supports the sustainable development of China with a continuous product offensive. In order to accelerate the pace of electrification in China, in 2022, BMW will bring five pure electric models to Chinese users, including the innovative BMWi7. Not only that, the BMW Group takes into account the expectations of Chinese customers, and the new BMW7 Series highlights the confidence and desire for success of Chinese customers. The 7th generation of the BMW7 Series will be produced at the Dingefin plant in Germany, engineering development in Germany and the design inspired by China, which will show innovative technology in breakthrough design, becoming the latest example of bmw group innovation strength and "customer-centric" philosophy. Adhering to the essence and successful accumulation of BMW's more than 100 years of car manufacturing, the BMW 7 Series has lasted 45 years since its birth, and has accumulated sales of more than 2 million units worldwide. Today, China has become the most important market in the world for the BMW7 Series, and nearly half of the sales volume of the BMW7 Series comes from China, which has become the core cornerstone for promoting the sustainable development of the Group.
A subversive exterior design that showcases flagship style
The overall design language of the new BMW7 series draws on the essence of Chinese culture, takes the core of the modern spirit, and expresses the enterprising spirit, bold personality and peak thinking of pioneer leaders leading the world forward. With a length of 5,391 mm, a width of 1,950 mm and a height of 1,548 mm, the new BMW7 Series reinforces its majestic, dignified and elegant leadership temperament. The extra-long wheelbase of 3,215 mm also sets the stage for a wide and comfortable space. The new car also offers a choice of BMW personalized two-tone paints, which takes exclusive luxury to a whole new dimension.
BMW's new large luxury car has a majestic front face and a visual impact. The front lights are designed with BMW large luxury car split headlights, and the BMW Crystal daytime running lights located in the upper part are dazzling. With a larger BMW ring-shaped shiny grille, it is not arrogant and extraordinary. As customers approach the car, the BMW Ring Flare Grille, BMW Crystal Daytime Running Lights and Ink Rhythm Welcome Blanket are lit up in turn, as well as the light and shadow elements in the car, to create a wonderful sense of ceremony for each journey with a well-conceived respectful welcome interaction.
From the side, the front of the new BMW7 Series is in an upturned posture and extremely aggressive. The sleek body contour line extends from the high and plump front to the dynamic and eye-catching tail, outlining a body posture that combines sportiness and atmospheric elegance. The classic Horned Chrome trim was moved to the C-pillar and a matrix geometric dark pattern was added to the rear windows to make the interior more spacious and bright, while also ensuring the privacy needs of rear passengers. The front and rear logos of the innovative BMWi7 are decorated with the classic blue elements of the BMWi brand, in addition, customers can also choose blue elements on the underside of the air intake, side skirt and tail deflector to highlight the identity of the new energy model. The fully enclosed double kidney grille optimizes aerodynamics and is another example of its sustainable philosophy.
The rear of the vehicle has also been completely interpreted, with rich layers, sharp contours and more three-dimensional shapes. The 3D stereoscopic suspended LED taillights are slim and simple, and extend to the side of the car, widening the visual effect. The two sides of the taillights are also decorated with matrix geometric dark patterns, interpreting the connotation of simplicity and simplicity, and becoming more exquisite and elegant.
Break through the imaginary interior atmosphere and create a new realm of modern luxury
The new BMW7 series creates an unprecedented sense of comfort and a luxurious atmosphere that breaks through imagination with exquisite light and shadow design, exquisite material selection and "ShyTech" invisible technology, opening up a new realm of modern luxury. Opening the doors, the most striking thing is the BMW surrounded interactive light band that runs through the entire front dashboard and doors, which, together with the integrated suspended curved screen, brings an unparalleled visual and tactile feeling. Following the principle of "ShyTech" stealth technology, the number of physical buttons in the whole vehicle has been greatly reduced. THE BMW WRAP-AROUND INTERACTIVE LIGHT STRIP COMBINES AMBIENT LIGHTS, DYNAMIC AESTHETIC ART AND FUNCTIONAL BUTTONS TO MAKE THE COCKET MODERN LUXURY AND FUTURISTIC. The hidden air conditioner outlet on the dashboard blends into it and disappears. In addition, the newly designed panoramic orbit canopy creates a more spacious, modern and comfortable interior space. Users can also choose different theme modes through the new BMWiDrive and BMW OPERATING System 8.0 according to their personal preferences, and control the COLOR OF THE LED light on the sky screen, so that the interior of the car is always glittering and shining.
For the first time, the new car offers a Merino leather/cashmere combination interior design. Soft and delicate, natural cashmere materials, together with sparkling crystal-textured interior components, perforated wood accents, and metallic speaker covers, create an elegant, warm and blissful cockpit atmosphere. The First Class seats have been completely upgraded with back adjustments up to 42.5 degrees and integrated leg rests to create a comfortable experience for rear passengers. At the same time, the new car can also choose BMW personalized Merino extended leather, pleasing to the eye and delicate and comfortable to the touch.
In addition, the new BMW7 Series is equipped with automatic opening and closing doors, which customers can open through buttons, voice, MyBMWAPP, central control screen and key, etc., to start a journey of calm. The new car is equipped with advanced four-zone automatic air conditioning as standard, equipped with a nano-scale air purification system, giving customers a silent care. The comfort heating package using infrared heating technology also adheres to the people-oriented design concept, bringing a more comfortable and comfortable luxury experience and enjoyment. The Bowers & Wilkins 4D Diamond Surround Sound System, with up to 36 speakers cleverly distributed in the cockpit and powering up to 1,965 kilowatts, expands the driver's sensory experience from multiple dimensions and experiences immersive palatial listening.
Innovative digital technologies to empower the luxury travel experience of the future
The new BMW7 Series integrates bmw's many breakthrough digital technologies and innovations, combining driving pleasure and luxurious comfort, and demonstrates BMW's personalized vision of the future of luxury travel. The cockpit is simple and intuitive, built around the needs of the occupants, while the rear compartment creates an innovative, immersive, all-sensory digital experience.
The new BMW7 series is equipped with the new BMWiDrive and BMW operating system 8.0. The one-piece floating curved screen in the front combines a 12.3-inch instrument cluster with a 14.9-inch touch-sensitive center display, bringing a rich multi-sensory experience and convenient human-computer interaction to create the most natural and warm luxury travel experience. The new BMW7 series is the first to be equipped with a newly upgraded car machine system, which greatly improves the data computing power and image processing capabilities, bringing users more refined and brilliant visual enjoyment, more natural and smooth human-computer interaction, and deeply assisting the immersive intelligent digital atmosphere in the car.
Among them, the newly upgraded BMW Intelligent Personal Assistant debuted on the new BMW7 Series. The new "double eyes" design makes the visual image of the new BMW Intelligent Personal Assistant more personified and flexible. The golden halo around the breathing ball of light brings a unique feeling of luxury. Inspired by BMW's classic angel eye headlights, 6 emotional visual designs are newly launched. In addition, the new BMW Smart Personal Assistant supports front and rear wake-ups and adds up to 20 new functions, including opening and closing doors, activating designated seat massages, and more.
The new BMW7 series comes with a total of 7 different theme modes, including four new theme modes (MyModes) that were first applied: "Relax", "Expressive", "Digital Art" (DigitalArt), and "Theater" (Theatre). Coupled with the earlier release of the Personal, Sport and Energy Efficient modes, BMW has incorporated rich emotions into stunning innovations, turning the new car into a stage for true self-expression. Among them, the "digital art model" is jointly created by the BMW Group and Ms. Cao Fei, an internationally renowned multimedia artist and designer of the 18th BMW art car, and the newly carved and exquisite interface is perfectly presented in an artistic form, and vividly interprets the infectious aesthetic design through the visual effects of intricate light and shadow and light and shade transformation.
The new BMW7 Series rear is innovatively equipped with a BMW suspension giant screen, setting a new benchmark for in-car entertainment systems in the luxury segment. It's a 31-inch ultra-wide panoramic display with resolutions up to 8K that's cleverly integrated into the top of the car and supports 32:9 mode playback of entertainment content. The back-row entertainment system ecosystem not only introduces iQIYI, the domestic head streaming media application, to provide Chinese users with massive, high-quality, high-definition entertainment content such as movies, dramas, variety shows, and children's animations, but also introduces the Huawei application market*, which closely meets the diverse needs of users. As a result, BMW became the first luxury car brand to carry the Huawei application market in the rear entertainment system. Not only that, but rear passengers can also switch "cinema mode" with one button through the 5.5-inch armrest touch screen on the door panel. In "Cinema Mode", the interior mood lighting and sun blinds will be automatically adjusted, complemented by the Bowers & Wilkins 4D Diamond Surround Sound System, creating an exclusive mobile private theater for the rear.
BMW is the first large luxury sedan to offer multiple drive forms to meet the diverse needs of customers around the world
The new BMW7 Series is the first BMW Large Luxury Sedan to offer a variety of drive forms, including all-electric, plug-in hybrid and advanced fuel engine drive systems to meet the customer's diverse choices. As a core member of the family, the innovative BMWi7 is BMW's world's first pure electric luxury flagship sedan, leading the BMW Group's electrification product offensive.
As the most powerful model in the 7 Series family, the innovative BMWi7 is equipped with the fifth generation of BMWeDrive electric drive system, which will have a range of more than 600 kilometers, bringing more excellent pure electric driving pleasure. The new BMW7 series of fuel version is equipped with a 48V light mix system, which not only significantly improves fuel economy, but also further optimizes the power output. In addition, the new BMW7 Series offers L2 level advanced driver assistance functions and technically has the possibility of L3 autonomous driving, bringing customers a superior driving experience.
*The actual application content of Huawei Application Market is subject to the listed products
On the same day, the new BMWX7 also officially ushered in its global debut. The new BMWX7 after the mid-term redesign adheres to the pioneering spirit and glorious history of the BMWX family for more than 20 years, with more magnificent momentum, more excellent sports performance and innovative digital interconnection experience, shaping the benchmark of market segmentation and bringing consumers more luxury choices. The comprehensive renewal of BMW's large luxury car lineup will further consolidate BMW's leadership position in the luxury car segment and help the BMW Group open a new chapter of technological innovation and sustainable development.