Under the wave of new energy, SAIC's last "ferry ticket", the first mass-produced model of Zhiji Automobile, is finally going to go public.
On the evening of March 29, the price of Zhiji L7 Pro was officially announced: 408,800 yuan. Positioned as the "New World Driving Control Flagship", it is a medium-sized luxury four-door pure electric coupe, benchmarking against the WEILAI ET7.
Dare to challenge such a price point, SAIC is indeed very courageous.
However, what is the core competitiveness of the Zhiji L7 Pro? Why dare to sell for 408,800 yuan?
The "riot" operation of the Zhiji car
From the parameter point of view alone, the Zhiji L7 Pro performs well. The length, width and height are 5098/1960/1485mm, and the wheelbase is 3100mm.
The vehicle is equipped with 12 ultrasonic radars, 11 high-definition cameras, 5 millimeter wave radars, and 2 positioning units as standard, matching the NVIDIA Xavier (30-60 TOPS) chip.
In terms of power, it is equipped with a dual-motor system with a combined maximum power of 578 hp, a peak torque of 725 Nm, and zero hundred acceleration in only 3.87 seconds.
Matching the 93kWh battery pack, clotting range is 615km under the comprehensive working conditions of CLTC.
Just, just by these values of 408,800 yuan?
Compared with the first product of the new brand, the price is only 368,000 yuan for the Krypton 001 YOU version, whether it is space, power, endurance or intelligent configuration, the two are in between Bozhong.
Compared with the WEILAI ET7, which has established a brand, although the latter is more expensive, it has obvious advantages in power and power replacement.
Perhaps Zhiji is also aware of this problem, so he engaged in some "riot operations" to increase the competitiveness of the L7 Pro.
First of all, the users who order cars, divided into angel wheels and A rounds, get different rights and interests - buying a car and buying an investor's feeling is a bit interesting.
Secondly, the bulge in the roof of the Zhiji L7 Pro is not the lidar that everyone originally predicted, but three cameras with a total of 150 million pixels.
Its important use is to shoot a blockbuster movie when driving out to play, and then edit it on the spot... I feel that it would be better to send a DJI drone, with a wider and clearer field of vision.
Finally, Zhiji also engaged in "digital currency", and car owners can obtain "rough" through "mining", that is, driving.
This rough is a bit like Bitcoin, issued by Zhiji officially, with a limited total, each with a unique number that can circulate freely in the community.
In addition to being exchanged for crystals and used for various services and goods in the community, it is said that it can also be exchanged for shares of Zhiji Automobile.
Good guys, I can only say good guys. Do you think these operations can make you "turn from road to powder" for the Zhiji L7 Pro?
A game of two giants
Zhiji automobiles, among the new forces of car manufacturing, belong to the "new forces".
It was established on December 25, 2020, jointly built by SAIC Motor, Zhangjiang Hi-Tech and Alibaba Group, and settled in Zhangjiang Intelligent Park in Pudong New Area, with a start-up capital of 10 billion yuan.
Among them, SAIC Motor mainly provides financial and supply chain support; Zhangjiang Hi-Tech is responsible for providing technical resources such as AI and chips; Ali is responsible for providing support for user big data and intelligent ecology.
It sounds like this is a "rich second generation" born with a golden spoon, holding the resources of SAIC, Ali and Zhangjiang Hi-Tech.
However, will several giants with different cultures and interests divergent products and routes and play games with each other?
Previously, He Xiaopeng, the founder of Xiaopeng Automobile, questioned this matter in the circle of friends.
Seven years ago, SAIC and Alibaba had a cooperation, and the two sides jointly established Zebra Network, each holding 45% of the shares.
At that time, Zebra led the intelligent networking boom in the automotive industry. In July 2016, roewe RX5, the first "Internet car" equipped with its Zhixing Car Connection solution, was launched and became a hit, selling more than 20,000 yuan in the first month.
But it didn't take long for the "right to speak" dispute between SAIC and Ali over Zebra.
Ali hopes to make Zebra a platform to introduce more car brand cooperation; SAIC hopes that Zebra will increase the competitiveness of its models around the SAIC system.
The game between the two giants has made Zebra embarrassed, and the development has been suspended for a while, and even a large number of departures of the founding team and product technology executives have appeared.
It was not until 2019, when the two sides changed their equity and strategically reorganized Zebra Network and YunOS, and Alibaba became Zebra's largest shareholder, that the problem was officially resolved.
But at this time, zebras have missed the most golden period of development.
Unlike the Zebra Zhixing, which is "icing on the cake", for SAIC, Zhiji can be described as its Jedi fight in the new energy market.
Success is success, failure, SAIC will miss the last period of strategic opportunities in the new energy market.
SAIC's last ferry ticket
As a former brother of a Chinese car company, SAIC seems to be a bit unable to keep up with the team in the lively new energy vehicle revolution.
On April 11, the Association announced the domestic passenger car retail sales data for the first quarter of 2022:
Among them, the domestic retail sales of new energy vehicles were 1.070 million units, an increase of 146.6% year-on-year. In March, the penetration rate of domestic new energy vehicles reached 28.2%, an increase of 17.6 percentage points year-on-year.
In the case of a good situation for new energy vehicles, SAIC Passenger Vehicles has delivered a dismal result - sales in the first quarter fell by 9.5% year-on-year, ranking 14th with a result of 20,048 units.
In the midst of this change, you can't say saicos don't work hard.
I found a chart of SAIC's new energy sales structure in 2014-2020, which can be described as "colorful".
But none of them can hold up the scene of the blockbuster product - the best seller is actually a two-seat micro-electric vehicle Callaway, its main contribution is to supply CARBON credits to SAIC.
In addition, the three most important joint ventures under SAIC, SAIC Volkswagen, SAIC-GM and SAIC-GM-Wuling, have also encountered some development bottlenecks in the new energy market.
SAIC Volkswagen's ID series did not explode as expected, and the performance in the first quarter of 2022 was not as good as SAIC passenger cars; SAIC-GM was not even on the list, belonging to Others.
Although SAIC Wuling Hongguang ranks third with the BLOCKBUSTER EV, its low price makes it difficult for car companies to achieve greater profits, so that the car sells more, but SAIC's revenue and net profit decline.
In the years when new energy has become a super outlet, BYD's stock price has risen seven or eight times, but SAIC Seems to have been lying under the floor.
At present, its market value is less than 30% of BYD's, and no model has entered the mainstream hot selling ranks, basically in a state of loss.
In this round of the epidemic, SAIC, which is at the center of the storm, is most likely the most seriously injured.
The experience of the transformation of functional machines to smart machines has already told us. In the wave of industry transformation, if you can't keep up with the team, no matter how old the car companies, no matter how large the volume, will become the car companies in the Motorola and Nokia.
Today, when the new car-making forces enter the second half, Zhiji Automobile can be described as saic's last "ferry ticket".
But whether this ticket can be on the ship is still a question mark!
END
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