BYD's suspension of fuel vehicles is the recent big news of China's car market, as an early independent car company involved in the field of new energy, BYD launched the plug-in hybrid model F3 DM as early as 2008, and insisted on long-term investment in new energy vehicles. Today, BYD has a rich new energy product line, covering the two major markets of pure electricity and plug-in hybrid, including cars, SUVs, MPVs and so on. In the past March, BYD's monthly sales of new energy vehicles exceeded 100,000, and at a time when many new power car companies celebrated monthly sales of more than 10,000 vehicles, BYD has entered the club of 100,000 new energy vehicles per month.
In the view of industry insiders and experts, new energy is the future development direction of automobiles, but if you want to accelerate its popularity, you need many efforts. From the perspective of consumers, in the face of the reality of rising oil prices, they need a new energy vehicle that is fuel-efficient and easy to use, but at the same time, they also need to consider factors such as purchase cost and convenience of use. For consumers who have two or more cars at home, many people choose pure electric vehicles as a tool for daily transportation in the city, compared to fuel vehicles, it has a lower cost of use and better comfort, in the case of more and more charging stations, charging speed is getting faster and faster, the convenience of energy replenishment is also greatly improved, but if it is used for long-distance self-driving trips, pure electric vehicles still have mileage anxiety.
Compared with pure electric vehicles, plug-in hybrid models take into account the low cost of use of pure electric vehicles and the convenience of fuel vehicles, urban commuting it is pure electric vehicles, long-distance self-driving tours it is a hybrid model and fuel consumption is significantly lower than that of traditional fuel vehicles. Taking Qin PLUS MD-i as an example, its minimum state of charge fuel consumption is only 3.8L per 100 kilometers, which is equivalent to the 100 km 4L of Toyota Corolla/Leiling Dual Engine, which also means that even in the case of no charging, its fuel economy is still very good, far lower than that of the same level of fuel vehicles; at the same time, the pure electric mileage of more than 100 kilometers also allows it to help car owners save a lot of fuel costs during daily commuting, and truly realize the realization of saving money for car owners without adding trouble.
In addition to excellent performance, BYD with the help of scale advantages, so that manufacturing costs and prices have been greatly reduced, the starting price of Qin PLUS MD-i has been as low as 111,800 yuan, Song PLUS DM-i is only 152,800 yuan, close to the same level of independent brand fuel vehicles; at the same time, because plug-in hybrid models can enjoy purchase tax concessions, its total purchase cost may be lower than some of the same level of cars, which further enhances the competitiveness of BYD plug-in hybrid models.
The product strength is good and the price is not expensive, which also directly enhances the market competitiveness of BYD's new energy vehicles. According to the global new energy passenger car sales data released by EV SALES / EV VOLUMES, BYD sold 87,906 units worldwide in February 2022; in the top 10 list of global new energy passenger car sales in February, 5 BYD models were listed. In the hybrid list, Song PLUS DM-i sold 19,061 vehicles and ranked 4th; Qin PLUS DM-i ranked 5th with 14,243 vehicles; and Tang DM won 6th place with sales of 10,032 vehicles. In the pure electric list, the Han EV and Dolphin models occupied the 8th and 9th places in the list with sales of 8948 and 8566 respectively.
From January to February this year, in the cumulative list of global new energy passenger car sales, song PLUS DM-i and Qin PLUS DM-i accumulated sales of 35476 units and 32692 vehicles respectively, ranking fourth and fifth respectively; Dolphin and Han EV ranked seventh and eighth with 19168 and 19006 vehicles, and Tang DM won the 9th place with 18885 vehicles.
In the Chinese market, BYD also performed well, and the sales data released by the Association showed that BYD Qin sold 24,791 vehicles in March, an increase of 438.8% year-on-year; the total sales volume from January to March was 75,834 units, an increase of 755.6% year-on-year, ranking fourth in The Chinese car sales list. In the SUV market, Song ranked second in the March SUV sales list with 26,723 units, an increase of 143.8% year-on-year, surpassing Changan CS75, Haval H6, Geely Boyue and other models; in the total sales list of the SUV market from January to March, Song ranked second with 73,704 vehicles, an increase of 127.4% year-on-year. Relying on the excellent performance of new energy vehicles, BYD handed over a total sales volume of 287363 vehicles in the first quarter of this year, ranking fifth in the sales list of car companies, with sales volume increasing by 182.8% year-on-year, and it is also the largest year-on-year increase in the top 15 sales of car companies.
In order to achieve continuous sales growth, BYD is also expanding and optimizing its new energy vehicle product line, and recently launched three new energy vehicles, including the Xinhan family positioned in the medium and large car market, the destroyer 05 positioned in the compact car market, and the Song MAX DM-i positioned in the home MPV market.
From the perspective of product positioning, these three new cars are very targeted, destroyer 05 is a reinforcement to the compact car market, can be complementary to Qin PLUS DM-i, compact car market is also the largest segment of China's car market share; Han is BYD's flagship sedan, the New Han family has improved in performance, which is helpful to enhance the brand image; Song MAX DM-i let BYD enter the new energy MPV market, covering more market segments, and is expected to become a new increment.
Kitten heart blue view
According to the data of the China Association, the sales of passenger cars in the Chinese market in March were 1.814 million units, down 1.6% year-on-year; the sales of new energy passenger cars were 455,000, up 122.4% year-on-year; the fuel vehicle market is still in a state of contraction and decline, and the replacement of fuel vehicles by new energy is accelerating. In March, the penetration rate of new energy passenger cars reached 25.1%, a record high, and achieved explosive growth from 11.1% in the same period last year. Why are more and more consumers actively choosing new energy vehicles? On the one hand, the reason is that oil prices are constantly rising, and on the other hand, the comprehensive competitiveness of new energy vehicles is constantly improving, such as price exploration and product strength is getting stronger and stronger.