New energy passenger cars increased by 1.5 times year-on-year
According to the data of the Federation of Passenger Vehicles, the sales of narrow passenger cars in the first quarter of 2022 were 5.44 million units, an increase of 8.8% year-on-year and a decrease of 16% month-on-month; new energy passenger cars achieved a good start, with sales of more than 1.18 million units, an increase of 1.5 times year-on-year, exceeding sales in the first half of last year.
In the context of the Spring Festival, the epidemic, chip shortages, etc., the car market in the first quarter was under obvious pressure, some car companies reduced production and production, vehicle production capacity and efficiency have been reduced, but new energy passenger cars continue to strengthen, the development exceeded expectations; market performance has shifted from policy-driven to market-driven stage, and presented a good situation of market scale and development quality; it is expected that annual sales will approach 5 million vehicles, and the market share is expected to exceed 20%.
BYD leads the list
In the first quarter, the sales list of car companies top 10, more than half of the car companies fell year-on-year, but the independent car company BYD, the performance is particularly eye-catching; in the face of macroeconomic downturn, epidemic distribution, upstream raw material prices and other unfavorable factors, BYD continued the momentum of rapid growth, sales of more than 280,000 vehicles, year-on-year to achieve rapid growth of 164.6%, a record high, the market share continued to rise.
Red flags bucked the trend and Mercedes-Benz returned to the top of the list
In the first quarter, the sales of the top three German BBA declined year-on-year, and Mercedes-Benz sold 198,000 vehicles, leading BMW by a slight margin and taking the top spot in the luxury brand list.
Domestic luxury brand Hongqi, sales volume second only to BBA, sold 65,000 units in the first quarter, an increase of 20% year-on-year, the only model in the list to achieve year-on-year growth; this achievement comes from the continuous development of brand building and product technology, the development speed and quality of the Hongqi brand have become a beautiful landscape of independent brands, in product upgrading, brand cross-border marketing, ecosystem building, customer operation services and other aspects of fruitful gains.
Camry firmly topped the B-Class list; Yidong was among the list
In the first quarter, the top three Japanese B-class cars represented by Camry, Accord and Tianlai performed prominently, and sales achieved positive growth compared with the same period; Camry ranked first in the B-class car list with 69,000 units, an increase of 77% year-on-year, while the old rivals German double Male Maiten and Passat failed to enter the sales list.
Since October last year, Camry has made significant efforts, with monthly sales almost maintained at the level of 25,000+, and finally achieved anti-Argyle, winning the championship of last year's joint venture B-class car sales; into 2022, compared with the slowdown in the growth of rival Accord, camry growth momentum is still unabated, hybrid models are highly sought after by the market, and sales continue to rise.
Changan Automobile, an independent brand that always adheres to the user-centered concept, has a sales volume of more than 50,000 Yidong models in the first quarter, which is the only model in the list that has achieved positive growth from the previous quarter and year-on-year, and it is also the only independent brand model, which has become the top pillar of independent car sales.
The Red Flag HS5 is breaking through
In the first quarter, the SUV market performed relatively well, with 2.65 million units sold as a whole, an increase of 10% year-on-year; more than half of the sales volume list performed better than the same period last year.
Hongqi SUV sales as HS5 sold a total of 44,000 units, an increase of 77% year-on-year, which is a price of 200,000 level of independent brand is valuable; in the past 200,000 level is the world of joint venture brands, but the emergence of Hongqi HS5 broke this pattern, domineering appearance and ultra-high configuration let many users give up the traditional joint venture brand, continuous rising sales to the same level of joint venture brand brought a lot of pressure.
Gl8 topped the summit, and Xena was popular in the market
In the first quarter, Buick GL8 sales exceeded 30,000, topped the MPV sales list; the former king Wuling Hongguang, the performance was mediocre, no longer the style of the past; Toyota Sai Na jumped to the third place in the list, and the sales volume was basically the same as that of Wuling Shenche.
Since its listing in October last year, Toyota Syna has been continuously sought after by the market, and even the phenomenon of mark-up booking has been criticized by many media, but it has not affected its sales growth in the slightest, which can be described as the more it is cursed; at the beginning of 22 years, Sai Na was officially delivered, and the cumulative sales in the first quarter exceeded 15,000 units, sitting firmly in the second place of commercial MPV.
All along, in the high-end home MPV market, there are very few products that fully meet the overall needs of consumers; the emergence of Xena has changed this situation in one fell swoop, driving the innovation and value upgrade of the entire MPV category, whether it is exterior design, interior space, or safety configuration, Xena is a good choice.
MINI EV topped the new energy sales list, and Model Y won the SUV sales title
In the first quarter, affected by the rise in raw material prices, many car companies raised the price of new energy vehicles, coupled with the tight supply of chips affected the production of car companies, the epidemic factor forced some auto parts and automakers to stop work, under multiple pressures, new energy car companies overcame many difficulties, sales did not fall but rose, boosting the upward development of the market.
Specific to the model, "Street Fighter" Wuling Hongguang MINI EV sales exceeded 100,000 in the first quarter, an increase of 44% year-on-year, once again won the championship, in the car sales, second only to Xuanyi; the sales of the third to fifth models of the list exceeded 70,000 units, pressing the Camry, Corolla and other fuel popular cars.
Since March, Tesla has raised prices for Mdoel Y several times, but consumers' enthusiasm for car purchases has not been greatly affected, with sales exceeding 100,000 units in the first quarter, an increase of more than 500% year-on-year, winning the SUV sales title; a high-tech product image and quite tough driving performance, or the key to model Y's sales success.
The development trend of new energy vehicles and fuel vehicles is very different, compared with the strong rise of new energy, the growth of the fuel vehicle market is slow, although in the short term, new energy vehicles will not completely replace traditional fuel vehicles, but the future of new energy vehicles will continue to divide the market share of fuel vehicles.