The "old for new" policy helps the "May Day" holiday car market to exert force

Many citizens take advantage of the "May Day" holiday to see cars and buy cars

Text/Figure Yangcheng Evening News All-media reporter Qi Yaoqi Hang Ying Li Zhiwen Intern Pan Guiyi

According to the "Announcement of New Energy Vehicle Purchase Subsidy Activities" issued by the Guangdong Provincial Development and Reform Commission before the holiday, from May 1 to June 30, individual consumers can receive subsidies of 8,000 yuan per new energy vehicle within the scope of the "Guangdong Provincial Automobile Trade-in Special Action" promotion model. Combined with the continuation of the trade-in policy since last year, during the "May Day" festival, major dealerships have increased their publicity efforts to attract citizens to come to see cars and buy cars.

Car dealer promotions promote trade-in

The reporter checked a total of 45 new energy passenger cars in the list of promoted models, covering brands including BYD, Xiaopeng Automobile, Dongfeng Nissan, Dongfeng Honda, GAC Honda, GAC Aean and so on. If you buy the models on the list in these two months, you can get a subsidy of 8,000 yuan / car. Many car dealerships also use the policy to emphasize trade-in to increase the attractiveness of promotions.

The reporter learned through the first store of GAC Toyota that because of energy saving reasons, hybrid models are the hottest. As the mainstream model in the trade-in catalog, during the "May Day" period, the storefront played more preferential combinations and financial policies, and many people inquired about the arrival and subsidies.

At the SAIC Volkswagen 4S store of Guangwu Auto Trade, dealers have given discounts to many models. Among them, the ID6X, which belongs to the new energy passenger car promotion model, is currently discounted at about 10,000 yuan. However, due to raw materials and production capacity, it is still necessary to wait about a month to arrive. In the Xiaopeng dealership of Baiyun Wanda, the pure tram P7 models below 250,000 yuan are also the list of new energy promotion models, and the purchase of cars can get 8,000 yuan subsidies. In order to drive consumption, many models attract customers by giving away software packages or boutique packages ranging from 20,000 to 30,000 yuan.

Many citizens rushed to subsidize the purchase of cars

On the afternoon of May 2, the Yangcheng Evening News all-media reporter came to the GAC Toyota sales store located in Huangpu Avenue to understand the car sales, and the reporter saw that the store continued to have customers come to see the car. According to Li Wang, the head of the store's sales team, since the holiday, their store has been able to sell forty or fifty cars almost every day, which is two or three times the usual. Among them, many customers are coming for subsidies.

Mr. Huang, a citizen, also heard about the recently introduced subsidy policy and came to consult. "I don't have to go to work during the holidays to see, and I will buy one if I have the right one." After all, this policy is a real benefit to us consumers. Mr. Huang said.

Subsequently, the reporter came to the GAC Aeon Experience Center located on the first floor of Guangzhou Grandview Plaza, and there were many people who consulted and watched the car in the store. The staff of GAC Aean told reporters that several models mentioned in the list of models promoted by the Guangdong new energy vehicle purchase subsidy activity have recently sold very well, with sales of 14,000-15,000 units in April. "These two days coincided with the 'May Day' holiday, and many consumers came to inquire about the subsidy activities."

At the FAW-Volkswagen ID.HUB New Energy Experience Center on the first floor of Grandview Plaza, staff are introducing and explaining the performance of the car to consumers who come to experience and consult. Mr. Li, a citizen, told reporters that he was recently thinking of changing a car, and happened to see his favorite model in the list of models promoted by the Guangdong new energy vehicle purchase subsidy activity, so he took advantage of the "May Day" holiday to come to the store to see.

For the subsidy and consumption promotion measures introduced by Guangdong, Mr. Li said that the promotion of real money and silver can promote everyone's desire to buy, which is a good signal for people who want to change cars and buy cars.

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It is equally important to encourage the consumption of fuel vehicles

On June 30 last year, Guangdong determined the list of models and dealer outlets for the 2021 car trade-in special action, and on December 28, the trade-in action will be postponed until June 30 this year. On April 29 this year, the Guangdong Provincial Development and Reform Commission announced again that according to the current automobile consumption market situation, in order to further promote automobile consumption, in accordance with the requirements of the "Several Measures for Further Promoting Consumption in Guangdong Province", the invoice deadline for new cars has been extended from the original June 30, 2022 to November 30, 2022, and the application deadline has been extended from the original July 31, 2022 to November 30, 2022. Other matters are still implemented in accordance with the "Announcement on the Extension of the 2021 Automobile Trade-in Special Action of Guangdong Province" and the "Announcement on the List of Models Promoted by the 2021 Automobile Trade-in Special Action of Guangdong Province and the Directory of Dealer Outlets".

It is reported that in May, the Guangzhou Municipal Bureau of Commerce has assigned Guangdong UnionPay plan to distribute a consumption coupon worth 1,000 yuan to car buyers in the city, which belongs to government subsidies and does not need to be borne by the sales store, where the credit card is used to pay for the car, and the payment amount is greater than 20,000 yuan. The coupons are worth 1 coupon of 200 yuan, 1 ticket of 300 yuan and 1 ticket of 500 yuan. Customers download the Cloud FlashPay APP and bind a credit card account to use.

Cui Dongshu, secretary general of the Association, told the Yangcheng Evening News all-media reporter that new energy vehicles are currently in a state of short supply, and the production capacity is compared with fuel vehicles, and the supply is bottlenecked. Car owners often need to wait a while to pick up the car, and some popular models may not be able to arrive in two months. It is worth noting that traditional fuel vehicles still have a share of about 75%, and subsidies for fuel vehicles are actually more meaningful. At present, the trade-in is only 3,000 yuan, and the government department should consider increasing the subsidy for fuel vehicles.

Cui Dongshu believes that because the buyers of new energy vehicles are more of an additional group, they are relatively rich families. But if families only start buying their first car now, many still choose fuel vehicles. The subsidy of fuel vehicles is also more substantially helpful to low- and middle-income groups, and it is also of great significance for economic development.