In a sense, the credibility of praise is tested by the freedom of criticism.
Author 丨 Liu Weiyi
Edited by 丨 Dahua
Produced 丨 Automan Media
Meet with old friends who are still working in the media, and talk about the marketing style and public relations scale of various companies, especially the automobile industry. Since the beginning of the past, friends have often discussed that so-and-so brands, their public relations "order" the media can not be negative.
This topic has attracted our special attention. In the past one or two years, car brands with "zero tolerance" for negative have surfaced. According to friends' feedback, the reasons for "zero tolerance" are different, but the means are the same, if you criticize or "argue" about such a brand, most of them will be "disappeared".
Several friends who do self-media even made a list at the dinner table, pointing out several brands above, "You write their negatives, your number is gone."
There is no perfect living person, and there is no perfect mass production car - as long as it is not made out of nothing, not insulted and slandered, not negative as a means, profit as the purpose, objective comments are beyond reproach.
On the field, no one in the 100m hurdles is the champion, and the 10m platform is still the champion. Each brand, all kinds of models, in terms of performance, safety, design and other strengths, in line with the normal non-linear world development concept.
In search engines, on social media, in online forums, you really don't see some product defects, you can't see the dissatisfaction of existing owners, you can't see recalls, you can't see complaints, you can't see maintenance records, you can't even see quality issues that can be discussed publicly... In addition to its own official website.
As consumers, we can only see the high-definition videos it wants to release, the test drives and quotation information that it wants to let you know, as if it has become the totem and belief of the industry.
I certainly won't buy such a car, because I know that what is really strong is not the product power. Once something goes wrong, I don't even have a smooth way to fix it.
No normal person will have a perfect physical examination report, and once all the indicators are perfect, either the report is false or the person is fake.
There is a folk proverb: "If you want to isolate a person, you praise him, you praise him; if you want to cut off a person, you go to flatter him." ”
In fact, covering up mistakes is equivalent to promoting mistakes, and praising mistakes is equivalent to promoting mistakes. Over time, it is natural to lose the standards of right and wrong, beauty and ugliness, and embark on a road of no return. It is natural to listen to the praise of others, but if it is not based on effective criticism and supervision, it is basically harmful.
In a sense, the credibility of praise is tested by the freedom of criticism.
If we are in an environment where criticism is not free to be expressed, no matter how vocal the praise is, it will not convince the public of truth. Because the most authentic evaluations are always produced in an environment of speech that can compete freely.
The same is true of PR. Once the soil to ensure the credibility of speech is missing, even if the praise is really from the true feelings of the parties, the effect will be greatly reduced.
Therefore, the best-selling cars, the best-selling products, just the media criticism is really not a lot, manufacturers also normally carry out recalls, and even often see old car owners complaining in the forum post bar ... "Love of the deep responsibility of the cut", the old owners of the next change car or it. After all, complaints can be exposed and can be resolved after exposure.
Founded in 1825, Le Figaro remains the largest circulation newspaper in France and one of the most influential media outlets in Europe. In various historical periods, it has a number of well-known famous artists, famous editors, and famous records. Like Dumas, Baudelaire, Pierre Brisson, Raymond Allen... They were all former practitioners of this newspaper.
Le Figaro, the protagonist of the French playwright Bormasseau's Famous Play "The Marriage of Figaro", whose motto "Sans la liberté de blamer, il n'est point d'éloge flatteur" is still hanging on the masthead of Le Figaro, a non-pandering, un flattering media that has led public opinion for nearly 200 years.
If criticism is not free, praise is meaningless. I believe that in the product reviews, this is also an unbreakable truth.
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