Unconsciously, in April 2022, according to the plan, Ford's mid-size sedan Mondeo will officially stop production, and the last car has been completed off the production line not long ago. The discontinued model is the Mondeo version of the code-name CD391 "Martin Face" released in 2013, and this discontinuation is not to prepare for the replacement, but to completely suspend the Mondeo series. This also means that this model, which has entered the European market since the 1990s and has accumulated sales of more than 5 million, will also "die".
The reason why Mondeo chose to stop production is mainly because the concept of consumer cars has changed, just like our country, European consumers are also fond of SUVs, and as the market share of this segment continues to grow, Mondeo's living space has become more and more narrow.
According to statistics, since 2000, Mondeo's market share has shrunk by 80%, and the annual sales volume of Mondeo in the European market in 2020 is only 21,053 vehicles, down 48% year-on-year.
Ford said the discontinuation of Mondeo is mainly to shift more resources to the SUV market and electrification in order to launch new cars with better product strength. And the suspension of Mondeo this time does not mean that there is no chance to "resurrect", but the next time you see it, it will most likely not be the form of a car.
The most likely evolution into a European version of the Mondeo model is most likely the EVOS currently on sale. First of all, this car is a cross-border slipback SUV, which is in line with the preferences of the local European market, followed by the penetration of the 27-inch large screen in the car can also make it a major selling point in the market.
Not only the Decline in the European Market, but also in response to the domestic market where the demand for cars is still relatively large, Mondeo has declined from the initial first line to the edge.
In 2013, after Mondeo completed the replacement of the "Martin Face", it won the favor of domestic consumers with its excellent appearance and excellent power performance of the same level. It has been able to obtain annual sales of 100,000+ for many years, but since 2018, it has fallen sharply, with annual sales of only 45,000 units, and then the downward momentum has been out of control, and the Mondeo has gradually become a marginal model.
The main reason for the decline in sales of Mondeo is that the model has not completed the real sense of the change or replacement for many years since the listing of the model in 2013, more is just a small repair, and the opponent who competes with it will naturally not sit in place and wait, with the Japanese and German medium-sized cars have completed the replacement, the advantages of the Mondeo have disappeared.
Second, in the few years when Mondeo sales have soared, the quality has become lower and lower. Although it is not the fault of the three major pieces, but like the smell in the car, the sunroof leakage and a series of abnormal noise problems, consumers also feel that the more than 200,000 flowers are not worth it. At the same time, in recent years, the decline in the reputation of the Ford brand has been very serious, and the oil leakage of the Wing Tiger shaft is endless, which also makes Ford flawlessly scrupulous about Mondeo.
But the good news is that although Mondeo in Europe has stopped production and there is no successor model, the domestic replacement has just been completed not long ago. Thanks to the involvement of the Chinese design team, Mondeo has also become more "localized", with a new exterior and interior closer to the young consumer market. At the same time, the 2.0T+8AT power combination is more generous than the rest of the competitors who use small displacement boosters + CVTs. More importantly, the pre-price of Mondeo is only 155,800 yuan, which is not only much cheaper than its previous generation model, but also has an advantage over competitors.
summary
When the European market discontinued the production of Mondeo, the world will continue to sell Mondeo in China, and a global model will end, which is relatively rare. And can the new generation of Domestic Mondeo maintain the last glory of the family? We'll see.