The launch of the new BMW X5 has made BMW the most abundant and diversified luxury car brand in local models.
In 1999, BMW introduced the first four-wheel-drive model, the X5, which was obviously different from the SUV model that was biased towards hard-school off-road positioning at the time, so BMW defined this innovative product as SAV (Sport Activity Vehicle), emphasizing its luxurious experience and all-terrain control capabilities.
This segment has gradually taken shape, and other luxury brands have followed the style and trend defined by the BMW X5 when launching related models. For 23 years, the luxury sports utility vehicle segment has grown, but the benchmark position of the BMW X5 has not changed.
As the definer of the SAV market and the pioneering work of the BMW X family, the BMW X5 can be said to have been carrying the burden forward, has experienced four generations of evolution, and has not disappointed in both market performance and model reputation over the years.
On March 31, the new BMW X5, which was launched with thousands of calls, ushered in the listing, with a longer wheelbase and full performance, which further consolidated its unshakable market position while also making BMW the richest and most diversified luxury car brand in localized models. In the same level of market, BMW took the lead in launching domestic models, which is bound to set off a new round of offensive battles.
3105 mm extra long wheelbase
As a model with a not too long history, but many legends, the BMW X5 is highly anticipated for its domestic listing this time. It is the first domestic luxury SAV in the same class of models, and it also determines the future development trend of the market segment to a large extent.
One of the most concerned details for domestic consumers, in terms of the wheelbase of the new model, the new BMW X5 produced in China, the wheelbase has increased by 130 mm (up to 3,105 mm) on the basis of the overseas version of the model, and the body length has also increased by 130 mm (up to 5,060 mm).
Although it has experienced more than a decade of rapid growth in automobile sales, and the demand for domestic consumers for cars has been continuously diversified, the demand for interior space has always increased.
As a pioneer in the BMW X family and the luxury sports utility vehicle segment, the BMW X5 has attracted much attention and favor in the same market since entering China.
Deeply rooted in the Chinese market for nearly 20 years, BMW Brilliance understands the needs of Chinese customers, so even in 2021, when the epidemic swept the automotive market, BMW still achieved a record of 846,000 deliveries in the domestic market, moving to the top of the luxury car list. And unlike the relatively slow planning layout of other car companies, BMW has been not stingy about the hot-selling imported models domestically, before the new BMW X5 became the first domestic model in the market segment, bmw's several imported models have achieved word-of-mouth and sales double harvest after domestic production, which has also accumulated more experience for the arrival of the new BMW X5 to a certain extent.
From the various changes and details of the new BMW X5, it is not difficult to see bmw Brilliance's in-depth understanding and great attention to the Chinese market.
As the longest wheelbase model in its class, the new BMW X5 not only offers more legroom for rear passengers, but also has a unique design of seat configuration.
The new front seats offer backrest width, lumbar support and electrical adjustment of the headrest, allowing the front occupants to have the most suitable driving posture. At the same time, the new BMW X5 features heated front-row door handles and central armrests, as well as seat heating and ventilation for a comfortable cockpit experience in the cold and summer.
Another change brought about by domestic production is also quite intimate: the tilt angle of the backrest of the new BMW X5 rear seat is larger than that of the overseas version of the model, increasing to 31 degrees. This number may be somewhat abstract, but for example, the seats of the first class seat of a high-speed train can be adjusted up to about 32 degrees when tilted. The new BMW X5's ride comfort is evident in the fact that it ensures that rear occupants can sit comfortably during long journeys and avoid fatigue. The rear seats are also designed with comfortable headrests and redesigned central armrests, as well as seat heating for maximum ride comfort.
Continuation of the performance gene
BMW, known for its sporty luxury, has never disappointed consumers in terms of power performance, and as the pioneer of the SAV segment, the new BMW X5 with an extended wheelbase still shows excellent all-terrain driving capabilities.
It is reported that thanks to the rich power technology accumulated by BMW over the years, the fuel economy of the new BMW X5 is better than that of the previous imported version. Among them, the fuel consumption of the 30Li model is only 8.9 liters per 100 kilometers under the WLTC working conditions, and the fuel consumption of the 100-kilometer fuel consumption of the 40Li model with the 48V light mixing system is 9.3 liters.
Regular drivers know the significance of both figures. For a "behemoth" like the new BMW X5, how does this fuel consumption performance do?
In terms of configuration, the new BMW X5 xDrive 40Li is equipped with a 3.0T in-line six-cylinder turbocharged engine with a maximum output of 245 kW, a peak torque of 450 Nm, an acceleration of only 6.0 seconds per 100 km/h and a top speed of up to 238 km/h. The new BMW X5 xDrive 30Li is powered by a carefully tuned BMW 2.0T in-line four-cylinder turbocharged engine with a maximum output of 180 kW, a peak torque of 400 Nm, an acceleration time of only 7.3 seconds and a top speed of 215 km/h.
Both engines incorporate innovative technologies, such as a high-precision direct fuel injection system with a new generation of six-hole injectors and a fuel injection pressure of 350 Bar, resulting in both efficiency and combustion cleanliness.
At the same time, the engine is also equipped with a double-scroll turbocharger, Double-VANOS twin camshaft stepless variable valve timing system and Valvetronic variable valve lift system, so that the engine shows surging power while showing excellent fuel economy. In addition, the application of gasoline particulate filtration units can reduce the emission of harmful pollutants and is highly in line with BMW's sustainable development goals.
In addition, continuing the all-terrain control capability of the BMW X5 at the beginning of its introduction, the chassis design of the new BMW X5 double wishbone front suspension and five-link rear suspension allows the vehicle to ensure excellent traction in rough terrain, bringing outstanding dynamic responsiveness and driving comfort on the road.
The new car will also offer adaptive dual-axle air suspension and electronic shock absorbers to improve body stability and agility, as well as further enhance ride comfort. The adaptive dual-axle air suspension supports automatic adjustment with vehicle speed and can be adjusted on demand via the control keys below the iDrive knob for a more enjoyable handling experience. For example, it can be raised by 40 mm when off-road, 20 mm when selecting the "Sport" driving mode, and 40 mm when it is necessary to pick up the contents of the suitcase.
In terms of performance alone, the new BMW X5 has also raised the threshold of the SAV a lot. This may also prove the fact that the "definer redefines" the benchmark from another perspective. But the contribution of the new BMW X5 to the SAV goes far beyond that.
Create a luxurious atmosphere
In the creation of details and atmosphere in the car, the new BMW X5 undertakes the heavy responsibility of interpreting the latest BMW X family genes, inheriting the family characteristics while also integrating modern luxury into it.
The collision of heritage and innovation makes the new BMW X5 release a more unique charm.
The steering wheel, metal buttons at the doors, the metallic speaker grille of the HARMAN Karton sound system, the gear lever, the iDrive knob, the start/stop button, and the selected crystal textured interior components at the volume control knobs of the entertainment system combine to create a more refined and luxurious atmosphere of the new BMW X5.
At the same time, as a luxurious exclusive car, a sense of ceremony is essential.
The new BMW X5 offers a luxurious immersive light-sensitive ambience system. Before boarding the bus at night, the "Angel Wings" welcome light blanket creates a sense of grand ceremony and illuminates the ground near the vehicle. Stepping inside, a luxurious sensory combination of intelligent sensory lights and a panoramic skylight will bring a dreamy light experience and immersive driving atmosphere to the driver. In particular, the starry sky panoramic skylight, the LED light source evenly distributed on the surface of the skylight glass can form a unique and advanced halo in the car, bringing the ultimate experience of lighting up the starry sky like a starry sky, making the driver and occupants feel as if they are in the vast sea of stars.
The new BMW X5 is also equipped with BMW Group's forward-looking intelligent technology, BMW intelligent personal assistant has been fully upgraded, the interaction ability has been greatly enhanced, and users can even say "the window is half open" such voice commands to accurately control the degree of opening and closing. The "Tencent Small Scenes" function can now also be officially used, providing a small program carefully selected by BMW for users, covering all aspects of life such as audio-visual audio-visual, children's education, travel entertainment, food recommendations and fresh information.
As the company that understands and cares most about the actual scenario-based needs of consumers, BMW Brilliance has always spared no effort to solve the problem of targeted cars. For example, consumers can remotely activate the vehicle through the My BMW APP and smart touch key, which in turn on the air conditioning system and adjust the temperature inside the car to the best state before the start of the trip.
For the current very common "power anxiety", BMW Brilliance has specially designed a large-size mobile phone wireless charging pad that can adapt to most smartphones for the new BMW X5 after fully considering the needs of Chinese consumers.
Such details are everywhere, and it is not difficult to see that as a model that has been "famous" for many years and is loved by consumers, the evolution and innovation of the new BMW X5 is still full of sincerity, truly fully tailored to consumer needs.
Gao Xiang, Senior Vice President of Marketing at BMW Brilliance, said: "The BMW X5 is the dream car of many customers, and in 2021 alone, the imported version of BMW X5 will win the favor of more than 50,000 customers in the Chinese market. As a market segment pioneer, bmw X5 has always been a pioneer in innovation. The new BMW X5, which is domestically produced, has a longer wheelbase, is equipped with more luxurious features, and uses many innovative technologies in the production process. Of course, these changes stem from BMW's insights and reflections on China's consumer demand. There is no doubt that the new car will bring a superior luxury travel experience to Chinese customers. ”
This fully explains why, 23 years after its launch, the new BMW X5 is still the leader in this segment. The pricing of the new BMW X5 after domestic production is 605,000 yuan-775,000 yuan, which is bound to make followers feel more pressure, and the battle of attack is more difficult.
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