Although the progress bar of the Chinese auto market in 2022 has just started, the word "inner volume" has undoubtedly been locked into the keyword of the whole year in advance, of which the most intense inner volume is the MPV market that is not passed down.
According to incomplete statistics, there are more than 10 new MPV models that have been or will be launched in 2022, including many brands such as Lantu, Denza, Extreme Krypton, and Hongqi for the first time, and a bloody storm in the MPV market has begun.
In fact, from the perspective of the growth scale of the domestic passenger car market of more than 20 million units per year, compared with cars and SUVs, the MPV market has never been the market segment that can guide the industry due to its small size.
However, this is a market with a lot of gameplay, this market with a small number of players, the market span is very large, down to 50,000 to million levels are covered, and the product forms are different. Some people played hungry marketing, so that they sold cars at high prices to make a lot of money, and some people took the "hardcover" of van goods to call it high-end MPV. In this market, if anyone does not propose some new marketing concepts, there is really no way to get a foothold.
However, there will always be people in this chaotic market, rationally assessing user needs and doing things steadily. After 20 years of hard work in the household MPV market and the unanimous affirmation of more than 650,000 home users, today, GUANGQI Honda Odyssey, known as the "most family-aware user", has once again ushered in a new upgrade and become the first model that every intended user of home MPV will pay attention to.
The household use of MPVs has become the general trend
Looking at the development of the MPV market in the past 10 years, although MPV models have evolved greatly from the perspective of product form, the core theme has not changed much.
Whether it is derived from the sedan platform, only the second row can be more comfortable than the sedan class MPV; or the box car MPV designed to pursue space convenience and provide more loading possibilities; and then to the explosion of the new category of home MPV that is now more passenger and family-oriented, integrating comfort, convenience and functionality. MPV models have always been the sub-category that carries more "possibility" value than cars and SUVs.
The reason why the home MPV has been able to burst into flames in recent years naturally contains multiple reasons. On the one hand, it is caused by the changes in the travel needs of family members, with the gradual increase in travel needs such as self-driving tours, the typical 4-2-1 family sitting in a car scene demand is increasing; in addition, after the two-child, three-child policy is released, the number of multi-child families increases, two adults take care of the needs of two children and multiple children, the traditional 5-seater is also difficult to meet, which requires more than three rows of 7-seat models to meet, and the third row of SUVs is usually poor, and it is not a suitable choice. It can be said that the change in the demand for home travel is the key to the popularity of home MPV.
On the other hand, with the diversification of people's travel scenarios, the functional needs of vehicles have begun to increase, and this is precisely the inherent advantage of MPV models, coupled with the tightening of various license restriction policies in first- and second-tier cities for the number of users to buy cars, only buy one car, can support a wider range of MPV models, naturally has become the choice of more and more users.
Insist on doing the right thing, there will always be their own opportunities, and now this hot wave of home MPV has also made Odyssey usher in its own era, which is the result of persistence, but obviously not all, behind the success of Odyssey, if there is no accurate insight into family users, timely adjustment of the market landing point of the product, still will not be such a result today, in fact, the reason why the Odyssey of several generations is invincible, the final display is still the undoubted strength of the family MPV segment.
Odyssey's Decisive Code
What kind of MPV is a good home MPV? Every brand will have its own ideas, and we believe that the winning password held by Odyssey reflects its unique "no-touch" concept for family MPVs.
What needs to be explained is that this "senselessness" is not emotional insensitivity, but embodies a comfortable state of "everything becomes as it should be", just like the daily necessities in the home, and as if it is a member of his intimate family.
Different from the traditional "humanized" embodiment, "no induction" does not mean that as long as the function is good to use, it is OK, but a further realm, specifically falling on the household MPV, it is necessary to truly comply with the needs to define the product to achieve such an effect, rather than to create MPV for the sake of creating MPV, different purposes, the embodiment of the final product end, naturally will be very different.
With a superhuman understanding of home MPV and leading insight into user needs, Odyssey has created a transcendent "no-touch" car experience in various segments, which is reflected in:
With a length of less than 4.9 meters and a width of 1.85 meters, the Odyssey is almost the same as that of a traditional family car, with just the right body size, easy parking, easier to drive, far better than other MPVs - parking without induction;
The design of the extremely low floor and double-sided sliding doors greatly facilitates the use of the occupants of the car, especially for the rear passengers, even children who are not tall can safely get on and off the bus without relying on the help of adults - using no induction;
The extremely low height of the trunk countertop, coupled with the clever seat layout, allows the second row of Odyssey seats to move not only forward and backward, but also left and right, and the third row of seats can also be completely hidden, forming a large flat space, and the loading capacity is full - the space is not sensitive;
Unlike other MPV that only consider the second row of users, every passenger needs to be taken care of, of course, including the driver, Odyssey does not have its own MPV positioning and abandons the pursuit of driving control, the whole series is equipped with the most prestigious three-generation i-MMD hybrid system, both powerful and smooth, but also improve the vehicle NVH and fuel economy - driving without sensitivity.
Details that don't seem difficult to achieve, when combined, become a watershed in the experience of Odyssey and other products. Born in the Oriental market Odyssey, more understand the Chinese family users, but also inseparable from the credit of Guangqi Honda, Guangben has always been extremely accurate in controlling the needs of users, whether it is a global model like the Accord, or a product tailored to the Chinese market like Lingpai, Guangqi Honda can always find the context of user needs and create a phenomenon-level product.
Strategize and go one step further
The new Odyssey, which has just been listed for a short time, has made many people wonder whether the Odyssey intends to dilute the original intention of creating a home MPV and change to commercial demand.
Do not be blinded by the surface, in fact, the vast majority of Chinese users will have a need that can only be understood but cannot be said, that is, the pursuit of "atmosphere", the new appearance is undoubtedly more in line with the needs of domestic consumers, which is not directly related to whether it is used at home or not.
The actual situation is that for home users, the new Odyssey has made a comprehensive upgrade and evolution while retaining the characteristics of the Odyssey itself, but it has made the home concept of the Odyssey more exquisite.
On the one hand is a richer selection of exterior and interior color schemes. The new Odyssey offers 6 exterior colors and 3 interior colors to choose from, with three new colors added to the older models and one new color to the interior. Behind the rich color selection is designed to meet the individual expression of individual users, only home users have such a demand.
On the other hand, it is the improvement of the experience level, among which in terms of intelligence, the new Odyssey is equipped with Honda CONNECT 3.0 intelligent guide interconnection system, which has better functions and experiences; new wireless charging, SBW button electronic shift, 10.1-inch DA central control screen, 7-inch TFT LCD dashboard and CTM rearview dynamic reminder system and other configurations, so that every passenger on the car can feel a more intelligent car experience.
In terms of comfort equipment, in order to further create a quiet atmosphere in the car, the new Odyssey has added a second row of double-layer soundproof glass and the thickness of the tailgate glass, and at the same time, the driver's seat can be stored cup holder, the passenger seat large storage box, etc., with the "one kick" electric tailgate, plasma air purifier and reservation lock door and other comfortable equipment, convenience and value are fully pulled.
With the further upgrade of texture, intelligence and comfort, the new Odyssey brings higher quality and higher end car value, which not only refreshes the high-end home MPV value benchmark again, but also accompanies more families all the way forward.
A hexagonal warrior in the field of home MPV has been born.