In recent years, consumers have paid more and more attention to and recognition of new energy vehicles. In the face of the variety of new energy products on the market now, some consumers feel that they have no way to start, do not know which brand to choose, which model is appropriate.
In response to these problems of consumers, we listed the top 10 new energy vehicle brands and models according to the Baidu search index, which is a reference for consumers who are struggling with what brands and models to buy.
According to the Baidu search index, we listed the TOP10 new energy vehicle brands and models to pay attention to, which is a reference for consumers who are struggling with what brand to buy.
Brand awareness TOP20: Tesla rides the dust
From the above rankings, Tesla has the highest search index, followed by BYD, Ideal Automobile, Geely Automobile and Changan Automobile. We focus on the search trends and crowd portraits of the top five new energy brands.
Tesla's search index is generally higher than THATD, Ideal, Geely and Changan.
Geely Automobile had a spike in searches on February 28 due to the fact that Geely Star yue L Thor Hi · The X oil-electric hybrid version is officially unveiled.
Tesla's search spikes on March 10, March 15, and March 17, respectively, were due to its quiet price increases during those three days. On March 10, the price of Model 3 High Performance Edition and Model Y Long Endurance and High Performance Edition were raised by 10,000 yuan. On March 15, the price of model 3 high-performance version and Model Y long-lasting and high-performance version was raised by 18,000 yuan to 20,000 yuan again. On March 17, Tesla raised the base price of the Model Y rear-wheel drive version by 15,060 yuan.
From the perspective of the demand map, the people who pay attention to Tesla also pay attention to Tesla CEO Musk, Tesla's price, Tesla's official website, Model 3 and Weilai. People who pay attention to BYD will also pay attention to keywords such as Ningde era, BYD Han, BYD Song, Geely, and Xiaopeng.
People who pay attention to the ideal car will also pay attention to the new car-making forces such as Xiaopeng Automobile and Weilai Automobile. Because many people in the car purchase decision, will "shop around", will decide which car to buy, after all, the car is a high consumer goods, not the same as buying clothes.
(Tesla blue, BYD green, ideal car orange, Geely car pink, Changan automobile purple)
From the perspective of geographical distribution, most of the people in zhejiang, Guangdong, Jiangsu, Shanghai and other coastal rich cities pay attention to Tesla. Most of the people in Shanghai and Beijing pay attention to the ideal car, while the majority of people in Shandong, Henan and Hebei pay attention to Geely automobile.
From the perspective of crowd attributes, the main population that pays attention to these five brands is in the age group of 20-39 years old. Among them, the 20-29 age group of people most concerned about the brand is Tesla, because the post-00s, post-90s crowd accepts the energy of new things, pursues brand effects, has a strong desire to show off, Tesla's high-end fashion positioning, perfectly meets their needs.
People in the 30-39 age group are more concerned about ideal cars and Changan automobiles. The obvious characteristic of this group is that they have established a family and have children. Families with financial means among them may choose the ideal car to position themselves in a "Daddy" car.
From the perspective of gender, the proportion of attention of the male group is significantly higher than that of the female group. The brands with high attention of the male group are Changan Automobile and BYD, while the first brand that the female group pays attention to is Tesla. Most of the female group likes car models, Tesla is high-end and stylish, which is a brand considered by most women.
Model Attention TOP10: Ideal one is the most popular
Judging from the above rankings, ideal one has the highest search index, followed by Euler Good Cat, Tesla Model 3, BYDHan and Tesla Model y. We focus on the search trends and crowd portraits of the top five models.
From the search trend point of view, the search trend of the ideal one is significantly higher than the other four models, Euler appeared a search peak on March 8, we looked back because Euler did a lot of promotional activities on March 8th Women's Day, such as consumers entering the store, you can enjoy a free nail art experience and other series of activities.
From the perspective of demand map, people who pay attention to the ideal one will also pay attention to keywords such as Weilai, ideal L9, Weilai ES6; people who pay attention to Euler good cats also pay attention to Euler ballet cats, Euler white cats, black cats and ballet cats, punk cats, etc.; people who pay attention to Tesla Model 3 will also pay attention to Tesla Model y, model s, model x, BYD Han, Xiaopeng P7, etc.
(Ideal one blue, Euler good cat green, Tesla model 3 cities, BYD Han pink, Tesla model y purple)
Judging from the crowd portraits, Jiangsu, Shanghai, Anhui, Beijing, Jiangxi and other cities pay attention to the ideal one, in addition to paying attention to the ideal one, Anhui, Beijing, Guangdong and other cities pay attention to byyady Han, while Zhejiang pays attention to the Tesla Model 3 more people.
From the perspective of crowd attributes, the main population that pays attention to the five models is the same as the main group that pays attention to the brand in the age group of 20-39 years old. Among them, the most concerned model for the 20-29-year-old group is the Euler Good Cat, followed by BYD Han; while the model that the 30-39-year-old group pays attention to is the Tesla Model y, followed by the ideal one; the two models that the 40-49 age group pays attention to are the Tesla Model Y and the Model 3.
From the perspective of gender distribution, the proportion of attention of the male group is significantly higher than that of the female group. The model with the most attention from the male group is BYD Han - the cost performance is very good, especially the DM-i model is more popular with the male group. The most concerned model for women is the Euler Good Cat - a car specially built for women, more understanding of women, fashionable and lively appearance, and deeply liked by female groups.
Written in the end: From the Baidu search index, Tesla is the brand with the highest attention, and the ideal one is the most popular model, but from the 2021 new energy vehicle terminal sales list, BYD and Hongguang MINI are the highest-selling brands and models. We do the above analysis, only for consumers to do car purchase reference, consumers still have to choose their own car according to their own economic ability and preferences when buying a car.
Finally, this sentence is given to consumers who are ready to buy a car, "The best, not necessarily the most appropriate; the most suitable, is really the best."