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Multi-dimensional deduction: Why did 150,000 young people choose a pure electric SUV?

Young people (except the rich second generation) have always been scratching their heads when choosing a car. why? The current "young people" must at least be "post-92". Their understanding of the car has long been less "able to drive" like the elders. Tide, quality, technology, technology, fun, multi-functional, etc., one can not be less. The point is that although they are not as calculating as their fathers, they are not as accumulative as their fathers. If you don't plan to "nibble on the old", the budget is often stretched. As a result, "about 150,000" has become the price range that many young people focus on buying cars.

150,000 is the area where fuel vehicles are most crowded, but electric vehicles are just the opposite. The domestic electric vehicle market currently presents a pattern of two hot and medium cold: the markets below 50,000 and more than 300,000 are very hot, while the intermediate level has been warm and swallowing water. This invisibly makes it a little difficult for young people with budgets in this range and having to choose pure electricity: who is suitable to choose?

Multi-dimensional deduction: Why did 150,000 young people choose a pure electric SUV?

Especially after the New Year's Day of 2022, with a series of factors such as subsidies declining, lack of cores, and battery price increases, the pure electricity field has set off a "rising tide". Among them, the range of about 150,000 is the most concentrated. Xiaopeng and Weima have thousands of prices floating.

"Buy up, not buy down" is the mentality of many people facing price fluctuations, and cars are no exception. Will it continue to rise next? No one can give a standard answer. As a result, some young people put "to buy quickly" on the agenda.

Immediately after, the soul torture came: At this time, who is suitable to buy?

This is a somewhat "big" subject. This time, we intend to sort out from multiple dimensions for everyone, how to pick a "150,000 yuan young people pure electric SUV" that can "quickly decide" and "buy without regret" among many models.

Audition:

The 150,000 pure electric SUV refers to the product with a price of about 150,000 yuan for the leading model. We roughly combed through it. The most typical representatives of this type of model, in addition to the above-mentioned Hechuang Z03, there are the following models.

The first is the old new forces, representing products such as Xiaopeng G3 and WM EX5. The second is the pure electric brand products launched by some traditional car companies, such as geometric C. In addition to the new faction and new forces, in addition to the Z03, Nezha U can also be counted. There is also the bydd yuan PLUS, which has just been listed, which also barely belongs to this category.

This "multi-dimensional derivation", we are in these five cars.

Development background and philosophy: Often overlooked, but very important

When we choose fuel vehicles, we often focus on factors such as brand, appearance, displacement, space, configuration, price, etc., but rarely pay attention to the development background and concept. The reason is simple: the development of fuel vehicles has been around for a hundred years, and for ordinary consumers, it doesn't mean much to delve into these.

However, pure electric is different, the background and concept will often make there is a significant "generation difference" between cars, and this "generation difference" will be revealed in daily use.

In this regard, the first keywords that come to mind may be "pure electric platform" and "oil to electricity". Indeed, this is the main thing. But are you sure you're sure you're clear about the definition of the two? For example, of these five cars, only the geometric C has a corresponding fuel version, so does it mean that the other four cars are treated equally in terms of development background and concept?

The answer is no.

Multi-dimensional deduction: Why did 150,000 young people choose a pure electric SUV?

Xiaopeng G3

Among them, as the old new forces, Xiaopeng G3 and WM EX5, due to their early birth, still have obvious traces of fuel vehicles in the overall model structure and proportion.

Although the yuan PLUS is the latest in the five cars, the appearance looks very pleasing, but from the concept point of view, it still has a strong fuel car style - in addition to the wheelbase elongation is worth affirming, the proportion of the whole vehicle still follows the idea of fuel vehicles. Of course, this is not to say that BYD's design concept is not new enough, but its designers still want to please consumers with some traditional aesthetic thinking.

Multi-dimensional deduction: Why did 150,000 young people choose a pure electric SUV?

Co-creation Z03

Relatively speaking, Hechuang Z03 and Nezha U are models that really conform to the pure electric design concept, but in contrast, the design of Hechuang Z03 is more breakthrough.

We've been making the point before that the position of the cockpit of a car is subject to mechanical structure. In order to avoid the noise and vibration of the engine and transmission, the fuel vehicle had to design the cockpit relatively backward. And the more high-level the model, the more backward. This also creates a misunderstanding: it feels that the car with a long nose and the back of the cockpit is more luxurious, but it is actually caused by the inferiority of the fuel vehicle.

The consequence of the back of the cockpit is poor space expansion, and the space in the car under the same size is small. Obviously, pure electricity does not need to be "back in the cockpit" because there is no engine and gearbox. Conversely, if the pure electric model also follows this design idea of fuel vehicles, it is tantamount to the East Shi Gong.

Therefore, the new generation of pure electric models has a clear feature: the cockpit is moved forward. You can pay attention to Volkswagen's ID. series, as well as Mercedes-Benz's EQS, and Xiaopeng's new car P5, you will find that they all have a common feature: the A-pillar and the front wheel have a certain degree of overlap, that is, the cockpit is obviously more advanced than the fuel car.

The advantage of such a design, as mentioned earlier, is that it can make full use of the characteristics of pure electricity and expand the space to the extreme, so as to achieve functions that many fuel vehicles cannot achieve.

Then we look at the five cars and we will find that the most extreme in this regard is the Z03 - it is more extreme than the above ID. series, EQS, etc.

Multi-dimensional deduction: Why did 150,000 young people choose a pure electric SUV?

Therefore, it is natural that the Z03 has an internal space that clearly surpasses its opponents in these five cars. That's not the point. The focus is on the different concepts, combined with the characteristics of pure electricity, Z03 can also derive many features. For example, the in-car movie viewing mode repeatedly promoted by Xiaopeng P5 can also be achieved on Z03 - the front seat backrest is put backwards to form a "big bed", and with the help of customized projection equipment, you can "lie in the car and watch movies".

Think it's useless? Is it a gimmick? Well, either your age is no longer in the "young people" group, or you are well-off enough to watch movies in your own "video room" at any time.

On the other hand, if you take your significant other and drive into the wilderness, or watch the stars, or go fishing for a picnic, at night you can watch a movie in a car without vibration and at the right temperature, and enjoy this private space in nature that belongs to the world of two people... Perhaps at this point, you will have a deeper understanding of the term "pure electric revolution".

Sandian: It seems important, but it is good to basically focus on the battery life

Engine + transmission is the focus of many fuel vehicle consumers when buying a car. Why? Because there are large individual differences in fuel vehicles in this regard. Why big? It comes from the fuel-powered technology itself: it's hard to be smooth, fuel-efficient, and responsive.

Pure electricity is different: even an electric bicycle can do a good job. This makes the difference between pure electric models in the powertrain area become very small, and thus the degree of attention becomes very low. The same is true of the facts. Among the five cars selected this time, the motor performance and actual performance are not much different from each other.

Multi-dimensional deduction: Why did 150,000 young people choose a pure electric SUV?

BYD Dollar PLUS

Next maybe you think about battery safety. Indeed, this is a point. For example, the blade battery of the metaPLUS, the magazine battery of the Z03, etc., there are many highlights in terms of safety. However, in our view, the current pure electric models have also made great progress in the field of battery safety, and the differences between them are not as great as advertised.

So what should we focus on the most?

Most of the young people who spend 150,000 yuan to buy a car cannot own their own house like their parents, and even fewer houses can install household charging piles. Most of the short-endurance models on the market are actually provided to users with "home charging". For example, Weilai is very typical - urban cars use home charging, long-distance cars rely on electricity replacement, so the needs of car owners for long-term battery life are not so urgent. If you as a young person also choose a car according to this idea, buy a cheap but short mileage, you will encounter various embarrassments in the future use of the car (frequently find piles, wait for piles).

Even so, the focus is very simple: try to consider the varieties with large battery volume and long endurance.

For example, among the 5 models listed this time, the WM EX5 can basically not be considered because the endurance is only about 400 kilometers. Meta PLUS, Geometry C, Xiaopeng G3 has a 500 km + endurance version, although it is good, it is not ideal.

So in this dimension, the most worth considering is the long-endurance version of the Z03 and the Pro 610 version of Nezha U - their cruising range is more than 600 kilometers. Among them, the Z03 is the most prominent: the CLTC working condition pure electric mileage reaches 620 kilometers, the endurance is longer than the 610 version of the Nezha U Pro, and the price is lower.

Intelligent car machine: just pay attention to two points

Young people buy pure electricity, how can it be less intelligent. However, we don't want to expand like "enthusiasts" to analyze the advantages and disadvantages of their own intelligence. It is true that intelligent hardware, systems and other aspects are very important, but to be fair, the development of so far the various manufacturers are also very different in this regard - response speed, the degree of humanization of the system, function and so on. Just like you use Huawei and Xiaomi's mobile phones, there are definitely differences, but they are OK for ordinary consumers.

So what to see? Isn't there a comparison in this regard? Nor is it. We feel that there are two main points of concern.

One is the way the screen is laid out. In fact, this can also reflect the "sense of the times". Let's recall that with the advent of the big screen era, the layout of the screen has undergone an evolution of roughly three levels. Initially, it was the "Tesla big vertical screen", followed by the "Mercedes-Benz big horizontal screen". So far, more new generation models use about 10 inches of instrument screen, and then with a 15-inch horizontal thin-edged central control screen.

Why it has evolved so much, in fact, everyone will have a feeling when they use it. The big vertical screen is cool at first, but the ergonomics are not ideal (the line of sight shifts are large). The large horizontal screen looks very handsome, but the size ratio distribution is not reasonable. For example, the most common double 12-inch screen, the instrument screen is so big and unnecessary, and the central control screen is too small. Therefore, there is a way to lay out this size horizontal screen at present.

Multi-dimensional deduction: Why did 150,000 young people choose a pure electric SUV?

WM EX5

Similar features are also shown in the five models. The new forces of the "older generation", Xiaopeng G3 and WM EX5 are the standard "Tesla big vertical screen", and Nezha U is a typical "Mercedes-Benz double 12.3-inch large horizontal screen". Only Z03 and meta PLUS use a combination of large and small screens. But there are differences. Meta PLUS is more extreme at the level of large and small screens, the central control screen is 15.6 inches large enough, but the instrument screen is only 5 inches. The Z03 is relatively balanced, using a combination of 10.25 inches + 14.6 inches.

Multi-dimensional deduction: Why did 150,000 young people choose a pure electric SUV?

Another concern is the interconnection of mobile phones. The reason is also simple. On the one hand, the car machine of this price model cannot be very "top-notch", and many regrets can be solved with the help of mobile phones. On the other hand, the importance of mobile phones for young people is self-evident. No matter how strong the car machine, it is impossible to meet the needs of young people like mobile phones. With the interconnection of mobile phones, this contradiction can be alleviated to a large extent. For example, the car machine system of the Z03 supports both CarLife and HiCar - which is extremely friendly to Android mobile phone users.

The final determinant: price/performance

150,000 yuan to buy a car, the weight of cost performance is self-evident. We can look at this link like this. At the configuration level, we set two just needs: one is long battery life, and the other is the intelligent driving assistance system. This should resonate: with a budget of 150,000 to buy pure electricity, most consumers cannot compromise on both aspects.

WM EX5 does not participate in the comparison because the entire range is only 400 km+. The low-endurance versions of each car are also directly eliminated. Then we look at the prices one by one.

Let's start with the Xiaopeng G3i. The two articles with a range of 520 kilometers and intelligent driving assistance system can only correspond to the G3i 520N, and the price is 191,200 yuan.

Nezha U Pro 610 Fire Exploration Edition, with an endurance of 610 kilometers, the price is 162,800 yuan.

Yuan PLUS 510KM flagship model, endurance of 510 kilometers, the price is 151,800 yuan.

Finally, the Z03 long-endurance Chaozhi version, with an endurance of 620 kilometers, the price is 158,800 yuan.

Combined with the previous content, a little combing.

Multi-dimensional deduction: Why did 150,000 young people choose a pure electric SUV?

Xiaopeng G3i

First of all, the Xiaopeng G3i has the brand addition of Xiaopeng and does have a certain appeal, but its price is indeed outstanding. Because of "over budget", we first eliminated it using the exclusion method.

Then from the platform concept size space and other clues combing, Hechuang Z03 and Nezha U's product strength is the closest. However, the Z03 has more prominent space, more mainstream vehicles, longer battery life, and lower prices. Therefore, this link should be said to be slightly better than Z03.

Multi-dimensional deduction: Why did 150,000 young people choose a pure electric SUV?

Finally, I would like to mention the two lowest prices: Z03 and Yuan PLUS. On the one hand, the endurance of the yuan PLUS is more than 100 kilometers less than that of the Z03, and it can offset the difference of 7,000 yuan just by the endurance. On the other hand, in terms of size space, metaPLUS is still one size smaller than Z03. In addition, if you are carefully comparing the configuration, the difference of 7,000 yuan, Hechuang Z03 can also add a series of configurations such as driver's seat heating/ventilation, keyless entry of the whole car (yuan PLUS only driver's seat), electric trunk, rain sensor, partition air conditioning and so on. Therefore, there is no suspense in the cost-effective link of Cochuang Z03 winning.

conclusion:

Car selection seems to be a problem, but in fact, according to their own needs a little bit of combing, combined with the exclusion method and the comparison method, in fact, the conclusion is not difficult to come by. In fact, if it weren't for this sorting, it might have been hard for you to realize that Z03 would ultimately stand out. Of course, this conclusion is only based on this combing line of thought, for reference only. If you feel that this idea does not match your idea, it does not matter, you can follow your own idea to a multi-dimensional derivation to see who the best choice in your mind is.

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