This year's new energy is optimistic about a lot of capital, which can be seen from the latest financial reports of various companies, and some manufacturers are cucumbers playing donkeys - rubbing off half. Not only is the gross profit only 11.5%, and even the more you sell, the more you lose money, it is really a big morning to catch up with the market, shouting for money, selling goods for money, the surface is quite red, go home and don't pay the account, sell a loss of 50,000, belongs to the "real" conscience enterprise.
Originally, this was the recent top-stream news, but Xiaopeng Automobile did not think about it, and there was a rush to change the top-stream news. On the evening of March 28, a fire suddenly broke out in The car of Mr. He parked in the community in Longhua District, Shenzhen. Videos circulating online showed a roaring fire on the body of the train and explosions could be heard at the scene.
If you don't say much, your own products know that it hurts, stuck hot spots on fire, and all eyes are diverted, which belongs to a small fight. However, can Xiaopeng Automobile be reborn and meet its flagship model G9 by the way? Or is it a roast chicken? Igniting the prelude to rights defense?
Xiaopeng G3 spontaneous combustion
For those who are familiar with Xiaopeng Motors, although the Xiaopeng G3 is not a flagship, although it is not the main force, its influence is absolutely top-notch. Even if Xiaopeng officially does not publicize, Xiaopeng G3 is not drowned in history.
Coefficient Xiaopeng G3's great achievements, the replacement does not inform the prospective owner, the new amount of increase without price increase after the release, angered a number of prospective car owners, belongs to the owner of the original price to clean up the inventory. It also opened a new power brand and cleaned up the trend of old cars in stock at the original price.
In addition to cleaning up inventory, untrustworthy some car owners, the user feedback quality of Xiaopeng G3 spontaneous combustion performance is also booming.
According to incomplete statistics, in December 2019, a Xiaopeng G3 in Guangzhou spontaneously combusted.
Xiaopeng officials responded that "spontaneous combustion" was not true, but there was an open flame in the tail.
In August 2020, a Xiaopeng G3 in Guangzhou erupted in smoke and fire.
Xiaopeng's official response was due to damage to the bottom of the battery box.
In April 2021, a Xiaopeng G3 in Guangzhou spontaneously combusted during charging next to the charging pile.
Xiaopeng G3 once had three spontaneous combustion incidents, fortunately, the manufacturers have replied in time, but there is always a bit of a feeling of eating leftovers every day - a feeling of a bad idea. After all, on the surface, it is all the fault of others or the owner of the car, and there is nothing wrong with the car.
This time is also the case, Xiaopeng officially issued a response at the first time, and will fully cooperate with the investigation of the G3 fire incident. The routine of crisis public relations is understood, the owner must be appeased, things must be thrown, the boss cannot be angry, and the stock cannot fall. After all, the annual salary is not low, and it is impossible to do things poorly.
However, Xiaopeng G3, as the "elder of the Kai Dynasty", is really perfect, and all the problems are other people's? In fact, in January last year, the State Administration of Market Supervision issued the "Notice on the Recall of Some Xiaopeng G3 Electric Vehicles", requiring the recall of a total of 13,399 Xiaopeng G3s. According to xiaopeng's official account, the reason for the recall is due to defective internal structure of the G3 inverter and easy short circuit, which may lead to no high voltage power supply for the inverter, resulting in the downtime of the vehicle during the drive.
The crisis doesn't stop at PR
What exactly affects the vehicle and causes the vehicle to spontaneously combust. Under the repeated respect and teaching of manufacturers and media, we know that the core of pure electric vehicles is the power battery, and the power battery is mainly composed of upper and lower shells, batteries, modules, line speed, pipelines, BMS management systems, temperature control systems, etc.
Don't look at a lot of things, in fact, the ignition point and the accelerant are inside the battery cell.
Middle school physics teachers through language or physics, teach us that the battery is a lithium ion transfer, handling, embedding such a process, charging is the electric ions embedded in the negative electrode, overcharge, low temperature, poor management system, battery itself materials and other issues, may lead to part of the lithium ions accumulated on the negative electrode surface, the formation of spike-like metal lithium.
Sharp accumulation of accumulation, there is a risk of puncturing the battery separator, as long as the battery separator is broken, it will produce some small sparks, at this time the electrolyte lithium hexafluorophosphate, it has become the best accelerant.
How to solve it? -----------------
It was learned from the black cat complaint platform that since March, many car owners have complained that the first batch of Xiaopeng P7 models of xiaopeng automobile, a new force for car-making, are suspected of "locking electricity" for no reason. A number of xiaopeng P7 first owners complained: their cars at the end of last year after an OTA (car remote upgrade), there was a significant decline in mileage, so these owners suspect that Xiaopeng Motors through the OTA way to the vehicle "lock" treatment.
Some car owners mentioned that the backstage lock of Xiaopeng car, the 80-degree version of Xiaopeng p7, can be charged up to 70 degrees of electricity, and the 70-degree version of the car, can be charged 71 degrees of electricity, 4s detection and communication results for the background behavior, can not intervene, the phenomenon appeared after February 2021, so it is suspected that Xiaopeng car through OTA lock power.
There are also car owners who believe that the 80-degree battery of the Xiaopeng P7 electric vehicle can only be used about 70 degrees, which is because the manufacturer executes through the software OTA without notice, and the mileage is seriously false, and the 568 nominal can only drive less than 400km.
In fact, for users, whether it is locking the power, reducing the performance of the vehicle, or shrinking the battery life, any follow-up service cannot make up for it.
After all, the original user is looking at the performance of the official publicity, only to choose your product, to ensure safety, to ensure performance, is the responsibility and obligation of the manufacturer, there is an accident you directly remotely issued an OTA "upgrade" program, insensitive users are confused, sensitive users come to a sentence, some car owners and media to charge the amount of electricity in the charging station to calculate the capacity of the battery, speculating that there is a Xiaopeng car "locking" behavior, which is inconsistent with the facts.
To do this, it is better to tie two electric bicycles with wire, and then put on a plastic shell, which is also a new energy, a new concept, and can also change electricity, and can also DIY.
People are silent lambs, Wei Ma is the silent Shen Hui, and Xiaopeng Motors wants to come to an eloquent little turkey?
Maybe the postponement of the Beijing Auto Show is a good thing, Xiaopeng G9, you can see more.