Auto-First | Wang Yi
Recently, due to the rising raw materials of new energy vehicles, the price of new energy vehicles is also frequently adjusted.
In such a market environment, many trading platforms and social platforms have appeared Tesla, Ideal, Xiaopeng and other new car order transfer information. In this regard, some brands have introduced relevant policies, once found, will cancel the car purchase qualifications, even if the purchase of a car is successful, some "first owner rights" will also be invalid, reminding consumers to buy cautiously.
The price increase of new energy vehicles has become a trend
The industry generally believes that the price increase of new energy vehicles is mainly affected by the rising factors of core materials such as nickel and lithium, and the price increases of different car companies are also different.
According to relevant data, since January this year, more than 20 car companies have raised the price of new cars by more than 50 products, ranging from a few thousand yuan to tens of thousands of yuan.
Entering 2022, Tesla took the lead in opening price adjustments, from the long-endurance version of Model Y to Model 3 to achieve a full range of price increases, with a price increase of 30,000 yuan. At the end of January this year, BYD raised the price of new energy models related to Dynasty Andyny and Ocean Network, ranging from 1,000 to 7,000 yuan. On March 25, it was announced again that the price of Dynasty Network and Ocean Network products would be raised, with an increase of between 3,000 yuan and 6,000 yuan.
In March, Xiaopeng Motors announced on its official WeChat that due to the rising price of raw materials, Xiaopeng Automobile will adjust the price of the models on sale, and the increase in the price before subsidies will range from 10,100 to 20,000 yuan. This is the second time that Xiaopeng Automobile will raise the price of its entire range of products in 2022. Like Xiaopeng Motors, Nezha Motors has also announced a second round of price increases starting on March 18, and the price of its models on sale has increased by 3,000-5,000 yuan.
On March 23, Ideal Auto announced that due to the sharp rise in upstream raw materials, from April 1, 2022, Ideal Auto will adjust the selling price of Ideal ONE, and the national unified retail price will be raised from the current 338,000 yuan to 349,800 yuan.
Ideal Auto said that "this price adjustment is mainly due to the impact of the continuous sharp rise in upstream raw materials, especially the increase in the cost of raw materials for batteries." "The necessary adjustments will be made according to the price changes of raw materials.
Up to now, after domestic car companies including Xiaopeng, BYD, Extreme Krypton, Nezha Automobile, GAC Eian, Feifan Automobile, Euler, SAIC-GM-Wuling, etc., have increased prices, many car companies have increased prices twice. The reason given is nothing more than that the price of the product will be adjusted due to the rise in battery raw materials.
Dong Yudong, CEO of great wall motor Euler brand, has said that in the second half of 2021, the price of ion batteries rose by about 10%-20%, and a car increased by more than 3,000 yuan in batteries. Taking black cat as an example, after the sharp rise in raw material prices in 2022, the loss of black cat single car exceeded 10,000 yuan. In the end, the black cat and the white cat had to suspend the order to stop the loss. Euler's Good Cat / Good Cat GT price subsidies were raised by 6,000-7,000 yuan.
In this regard, Zhang Xiang, dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College, said that the price of new energy vehicles will not continue to rise, and there are only more than 20 car companies and 40 models in a small range of price increases, and there are best-selling cars like Tesla and Xiaopeng, because the order delivery problem will increase prices, and moderate price increases can also increase brand value and stimulate sales. In addition, battery raw materials are gradually increasing supply, ternary lithium batteries are transitioning to lithium iron phosphate batteries, national regulatory intervention and other factors superimposed, etc., it is expected that the price of new energy vehicles will stabilize in the second half of the year, will not frequently increase prices.
The second-hand platform is now "price increase transfer"
But for consumers, the loss of immediate interests is real. Since the beginning of this year, the secondary price increase of multi-brand new energy vehicles has increased by more than tens of thousands of yuan, and some people are worried that if the price of power battery raw materials cannot be stabilized, new energy vehicle companies will also have a new round of price increases. Therefore, in the second-hand trading platform, there have been many cases of mark-up transfer of new energy vehicle orders.
According to Auto-First, the current search for "Tesla transfer order" keywords on the second-hand trading platform is followed by the transfer information of Model Y and Model 3. In addition, searching for ideal ONE, Xiaopeng Automobile, BYD and other transfer information is not in the minority. Through the transfer information, it is understood that the order transfer price varies according to the model, and the price will range from several thousand yuan to tens of thousands of yuan.
Because Tesla, Ideal ONE and other parts of the hot new energy vehicle delivery cycle often takes months, with the recent price all the way up, many users who ordered at the low price point last year chose to resell the order or new car to others when they were about to deliver, so as to earn the difference. Even second-hand car dealers have specially bought and sold orders for reselling new energy vehicles, earning differences ranging from thousands to tens of thousands of yuan.
Multi-brand shots to plug loopholes
In order to safeguard the brand image and the rights and interests of consumers, many car companies have recently launched new policies to prevent similar situations. Tesla requires consumers who have placed one or more cumulative orders to purchase multiple vehicles, requiring them to sign the "Letter of Commitment not to resell", promising not to transfer or actually transfer any vehicles to any third party within 365 days after picking up the car. Unless the parties to the transfer order are close relatives or have a reasonable reason to share the vehicle, the transfer order will not be agreed.
Xiaopeng Automobile said that Xiaopeng Automobile's product orders are all associated with the real name of the ID card, and there is no possibility of private second-hand order resale. At the same time, a statement was issued saying that "Xiaopeng Automobile's car purchase channels are unified nationwide and cannot be operated through private online transaction resale." If the consumer has any dispute or damage to his or her rights and interests due to private transactions, Xiaopeng Motors will not be liable. ”
Previously, Great Wall Motors had taken measures against the abnormal order of tank 500, and if the order of the assignee and the actual consignee did not match, and could not prove that it was an immediate family member or the lease relationship of the limited license plate, it was considered an invalid order.
At the same time, the official also said that if the transfer order or purchase through unofficial channels, can not enjoy the first owner of the 5-year 150,000-kilometer vehicle warranty, engine transmission lifetime free warranty and other policies. Similarly, Weilai, Xiaopeng, etc. also said that after the transfer of orders, the rights and interests of the first car owner will be invalid.
In the face of the problem of how to protect the rights and interests of car owners, Zhang Xiang, dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College, said that a small number of orders are transferred to the owners in the second-hand car market, and it is difficult for car companies to manage, if the enterprise can strictly control user information, lock the user information and delivery information, it will greatly eliminate the problem of markup transfer.