With the improvement of consumption level, consumers' demand for sub-high-end liquor is becoming more and more personalized, refined and quality. As a sub-high-end core brand of Wuliangye, Wuliangchun has been actively seeking innovation and change in recent years, and has consolidated its leading position in the sub-high-end market through precise layout and comprehensive upgrading.
In 2021, Wuliangchun ushered in a new upgrade and listing of the second-generation products, compared with the first-generation Wuliangchun, the second-generation spring has been upgraded and improved in terms of bottle design, packaging style, wine quality and taste.
In terms of taste, the second-generation Wuliangchun liquor is more mellow and delicate, the aroma is more intense, and the floral and fruity aroma in the compound aroma is more prominent. After the entrance, the mellowness of the wine is significantly improved, and the multi-grain compound aroma and cellar aroma are very obvious, especially in the middle stage, the cellar aroma will be more prominent. This mellow and rich taste brings a new drinking experience to consumers.
In terms of exterior design, the touch of the new packaging material and the bottle design have also been significantly improved, and the bottle design is elegant and noble, which not only reflects the traditional heritage of the brand, but also satisfies the dual pursuit of quality and beauty of contemporary consumers. The unveiling of the new packaging makes the second-generation Wuliangchun more visually eye-catching, whether it is a self-drinking wine or a gift, it can show extraordinary taste.
In addition, the second generation of Wuliangchun also adjusted the degree of wine. The cancellation of the 35-degree low-degree version and the addition of the 52-degree high-degree version not only enriches the consumer's choice, but also makes the product taste more layered and varied.
In addition to the second-generation Wuliangchun, which has attracted much attention in the market, Wuliangchun has also launched a new strategic product - Wuliangchun Famous Door, as well as the latest strategic product - Wuliangchun and the United States. Wuliangchun Mingmen, which will be launched in 2022, has accurately locked in the high range of the sub-high-end price band, and Wuliangchun Hemei has not only inherited the excellent genes of the Wuliangchun brand, but also achieved a new breakthrough in packaging and wine quality.
In today's fierce competition in the sub-high-end liquor market, the core driving force of the sub-high-end liquor category is commodity power. With the unique advantages of the three strategic products in terms of quality, design and price, Wuliangchun has built a strong lineup of Wuliangchun in the sub-high-end market. In the future, Wuliangchun will continue to be guided by consumer demand, continue to innovate and upgrade, and comprehensively sprint to the sub-high-end market, bringing more high-quality and high-grade liquor to consumers.