Since landing in China in 2003, dongfeng Honda's cumulative users have reached 7 million today, and at this milestone moment, Dongfeng Honda has once again accelerated its electrification journey, and the 7 millionth product officially rolled off the production line is from Dongfeng Honda's third pure electric SUV - e:NS1.
At present, e:NS1 has opened pre-sale, with a pre-sale price of 18-21 million yuan, and will be officially listed this spring. We all know that Honda and even the entire Japanese brand are not worried about selling in the traditional fuel market, but in the field of pure electric power, because the Japanese brand entered the timing relatively late, the first two products did not see a state of high sales.
Then this time e: NS1 is not OK, let's first see how the product is.
Compared with the first two products, the biggest difference between e:NS1 is from the e:N Architecture F front-drive architecture, which is a new pure electric architecture, not the form of oil to electricity, so all aspects will be rushed to a higher level.
Therefore, the overall appearance of e:NS1 is very avant-garde, the luminous Honda LOGO and interactive lamp language function make e:NS1 look different, in addition, the fast charge and slow charge charging interface is also set in the closed front grille, there is a small sneak back feeling on the side, and the tail is also the first time to see the penetrating LED light strip. Of course, there is innovation and heritage, and the rear door handle still uses the door handle design of Binzhi and XR-V fused on the C-pillar.
In terms of body size, e:NS1's length, width and height are 4390/1790/1560mm, and the wheelbase is 2610mm, which is a standard compact SUV, because the platform is almost flat, much better than the fuel version, but compared to the same level of Volkswagen ID.4, Aean V and other models, e:NS1's volume is not very dominant.
Of course, the data performance on the space does not represent all, and Honda is still very strong in the layout of the space in the car, and this time Honda in e: NS1, but also made up for the lack of intelligent technology, 10.25-inch LCD instrument + 15.2-inch central control screen, is Honda's attitude.
These two screens not only have excellent display effects, but also replace most of the physical buttons, combined with e:N OS full-stack intelligent control ecosystem, Honda CONNCET 3.0 system, Honda SENSING safety super sense system, basically can achieve voice interaction assistant, car home interconnection, driver status perception, OTA upgrade, automatic parking, L2 level intelligent driving assistance and other mainstream functions, but compared to the new power brands that have run ahead, e: The level of intelligence of NS1 is only the market average, and there are not too many highlights.
Finally, the endurance and power are crucial, the new car provides two versions of the e-type version and the e-moving version, of which the maximum power of the e-type version is 134kW, the pure electric mileage under CLTC conditions can reach 420km, while the maximum power of the e-dynamic version is 150kW, and the pure electric mileage under CLTC conditions can reach 510km, although the data performance is flat, but Honda injects unique technologies such as aerodynamics accumulated in the event, which can greatly optimize the driving texture.
After a quick look at the general information of e:NS1, I believe that many people still have a too conservative feeling about traditional car companies doing new energy, in fact, the emergence of e:NS1 makes me think of the volkswagen ID. series that took the lead in entering the pure electric market.
Although the traditional big factory has been quite reliable in the minds of users, after changing a completely different track, it feels a bit unable to open the mind, it is still an old set of car-making models, and there is no new force that makes people shine, so it cannot immediately capture the hearts of consumers.
But fortunately, the traditional big factory has a foundation, there is enough time and capital to achieve the "elephant turn", for Honda, e: NS1 may not be a big seller, but it means that an important part of their electrification strategic layout has been successfully landed, although the road is very long, for the future, they are definitely full of expectations, wait and see!