Recently, the Association officially announced the latest batch sales results for February. Not surprisingly, the models on the list are also a joy and a family. Under the trend, some people take advantage of the momentum, such as the new power brands of each company; but there are also people who continue to fall behind in this competition, such as Acura, which was recently rumored to be about to be delisted.
There are some points to be aware of regarding this sales. One is that February is the Spring Festival, consumer demand for car purchases has declined, so it is reasonable to have a decline from the previous month, but the good news is that from the perspective of batch sales, the performance of 1.455 million vehicles still indicates market potential, with a year-on-year increase of 26.9%. Second, the market is facing changes, the market pattern has long been not static, traditional car companies are not necessarily stable, and new power car companies also have many opportunities.
For example, in this February SUV sales list, this trend can be clearly seen. So today, we may wish to come to the spicy review, take stock of the top five SUV sales list in February, and see who can laugh to the end.
(Image source: Gaz Motors)
1, Tesla MODEL Y: the higher the price, the better to sell
Sales of 32,403 units, yes, Tesla sold the Model Y directly to a club of 30,000 units. What is the concept of 30,000 units? Looking at the entire SUV market, it is very rare to reach this level, and the Haval H6, which was once known as the "god car", has only arrived from time to time. This performance of the Model Y can be imagined.
So this result, there is no suspense to make Mode Y the first place in the list. And there's a very outrageous thing, that is, the Mode Y is more expensive than the other cars on the list, "more expensive than you and selling better than you.". When everyone was still wondering whether Tesla could sell BBA, Tesla had long since stopped playing with BBA. By the way, the Tesla Model 3 is also performing fiercely.
In fact, to say why Mode Y can sell well, I think it is nothing more than two aspects, the first Tesla as the earliest new power brand, in The Promotion of Musk laid a very good brand foundation, even if the price came out to match the "luxury veteran" BBA, but everyone's recognition of it is still very high; the second aspect, Tesla does bring different from the traditional "smart" experience, such as driving assistance, long endurance, control and even design style.
For young people who like to try new things, they are naturally very attractive.
However, it is also strange that everyone has always been very controversial about the price of Tesla. Like many models of Tesla recently, there have been two consecutive price increases. After the increase, it even directly kicked many models of the Model Y out of the subsidy array. Is this the higher the price, the better it sells?
2, Honda CR-V: Hot selling does not require personality
CR-V is actually already a regular on the list, and it has continued since the first CR-V entered China, even if it will fall out of the top ten from time to time, but basically it can quickly return to the list. Nowadays, there are also 25,159 sales during the Spring Festival, and it has to be said that CR-V is still very fierce.
In fact, if you are holding a keyboard to the computer to see the car, the CR-V has not been a very hot car. At least far less than other Kia SUVs, Buick SUVs, Mazda SUV, Subaru SUV so hot, CR-V does not have a very unique brand belief, no very sharp control, and there will be no Korean, American such a big offer. But it is such a "characteristicless" car, when choosing a car, it is easy for people to buy and buy. This alone may also make those models that are hot online but have low sales envious.
In fact, when I noticed CR-V, although there is no obsessive strength, there are basically no shortcomings. There will certainly be no complaints from the full family, the cost of using the car will not be too burdened, and the brand and reputation are also there. So after the synthesis, CR-V can easily let go of those feelings and passions. Hot selling, really don't need to be too personal.
By the way, Guangqi Honda Haoying, which has no sister car with CR-V, can't sell CR-V, which is actually the power of word of mouth.
3, BYD Song New Energy: Expected
22,756 vehicles, in fact, BYD Song New Energy can achieve this result, I think it is completely expected. Because since the launch of BYD's DM-i technology, basically every car plus this set of technology does not have to worry too much about selling. Of course, BYD is also "crazy" to put this system on more models.
I remember very much that at that time, whether it was Song DM-i or Qin DM-i, there was a very exaggerated waiting time. Independent brands also have such a "hot car" treatment, which is really unexpected.
But on the other hand, it also proves that this power system is really strong. We always say that the hybrid of the two fields is strong, and the plug-in hybrid is not fuel-efficient. But this DM-i system absolutely punched us in the face. The experience is smooth, the power will not be as weak as the Toyota Hybrid, and the loss of power can also save fuel, and more importantly, it can also be green card. So you say - two fields of mixing, is it really fragrant?
Of course, Song New Energy's achievements are still strange, because there are not many models in it, Song PLUS, Song PRO, DM-i, and EV pure electricity. The lineup is stronger than the other bikes on the list.
4, Haval H6: What is the problem?
Haval dropped straight out of the top three, which is sure to be a big news in february's SUV list. In the past, it was always said that the H6 god car was every second, and who could shake its status in the end. This is good, directly out of the top three, less than 20,000 units. On the other hand, it actually shows that the market pattern is really different.
In fact, it is not difficult to understand that the Haval H6 "fell into this situation". The first, that is, the changes in all aspects of the field have a great impact on the Haval H6, not to mention the first Model Y on the list, simply in the Haval H6 price has found a more attractive car than the Haval H6, joint ventures, autonomy, new forces have everything, anyway, before the Haval H6 those cost-effective, preferential, multi-choice advantages are gone;
Second, it is true that the Great Wall has not put a lot of energy into the H6 recently, but has exerted its strength on new energy and tanks. This is normal, the market is changing, and the Great Wall can not always stand still. Relying on a Haval H6 alone will certainly not go far. So for the Great Wall, the decline of the Haval H6 may also be expected.
But no matter what, the Haval H6 has fallen off the altar after all, and whether it can climb back is another question. Maybe the market moves, that's the best illustration.
5, Nissan Qashqai: all rely on the "big brother" to set off
Qashqai can come to the fifth position of the list, really did not expect, not that Nissan SUV is not easy to sell, on the contrary, before Nissan's X-Trail, Qashqa's side by side, is definitely a magic weapon for Nissan to make money. As for why I didn't think of it, it was because Qijun had been replaced, and why could the Qashqai, as a car that had not been replaced for many years, still stand firm in this position?
Looking back at the information, you may be able to find some reasons.
First of all, the first one, is the big offer. I don't know when it started, but big deals became a key factor in Nissan selling cars. Whether this is good news or not is not easy to say, but at least when buying a car, there are still many consumers who are succumbed to this big offer. For example, the preferential margin of Qashqai in Guangzhou can basically be around 20,000. How can a compact small SUV that goes to PK others not sell well?
The second one is actually understood by everyone, that is, it all depends on the background of "big brother". In the past, Qijun has always been able to sell better than Qashqa, after all, the product force is stronger and the level is higher, but after the launch of the three-cylinder Qijun, Qashqa began to usher in the spring, not only will not let Qijun grab the share of Qashqa, and even many who want to buy Qashion turn their heads to buy Qashqa, after all, four bars, safe.
However, there is also a bad news, that is, the new generation of Qashqai may also be three cylinders. Not to mention the experience, just look at the configuration table is actually very easy to cause criticism. So it's hard to guess, when the Nissan SUV will rely on who will hold the big banner?