At the beginning of the listing, the MG 6 was a popular model without compromise, relying on 7 seconds of zero hundred acceleration and sporty appearance, which once became the popular model of the benchmark Civic at that time. The second-generation MG 6 has set a record for the highest monthly sales of the series, reaching 13,596 units. However, since then, mg 6 sales have been declining, and even if the model replacement is completed, it will not be able to save the sales failure. Last month, the MG 6 sold just 2,111 units.
The styling design is full of sports atmosphere, strong power performance, high price and close to the people, why does the SEEMINGly cost-effective MG 6 not sell?
The transmission problem is not resolved
In fact, starting from the first generation of MG 6, the performance of this dual-clutch transmission is called catastrophic, and the setbacks at low speeds are obvious, especially the stop-and-go situation, and there is the situation that the bigfoot throttle brake starts again, and many old owners have learned to treat the throttle gently and carefully minimize the setbacks. On the third generation MG 6, replaced by a wet dual-clutch transmission, SAIC claims to have completely solved the problem of setbacks, but the result is that the problem of setbacks still exists. From the 2015 model to today's 2021 model, the problem of gearbox setbacks and abnormal noises has never stopped, and on a complaint website, there are hundreds of complaints about gearbox setbacks alone.
The problem of the setback of the dual-clutch transmission, volkswagen has not been cured for more than 10 years, which requires a lot of training experience accumulation, and saic's so-called eradication of the setback is completely nonsense.
Marketing has been rolling over
In recent years, MG's riotous operation in marketing has looked at people who are stunned.
In 2019, a small video of 13 yuan to buy a car went viral on the Internet, the cause was that when MG's 4S store released an advertisement, the price was 129,800 yuan, which was mistakenly written as 12.98 yuan, resulting in the emergence of Oolong, a grandfather forcibly took 12.98 yuan to buy a car, and then things were twisted and turned, 4S shop said that integrity was the basis, to really take a car to sell for 12.98 yuan, and later confirmed that the video was filmed for the network drama, and the uncle in the video was also a mass actor.
Then there was a sensational high-speed rail chase incident, some people said that this is the boy driving MG 6 angrily chased the girl who just broke up and took the high-speed rail to leave, but if it is a private car, who will put a "always young" slogan on the body, although the MG official did not admit that this is official speculation, but also said on Weibo "driving should be law-abiding, please do not drive dangerously." However, then MG 6 bought the naming rights of the Beijing-Shanghai line high-speed rail for half a year, and launched the MG 6 high-speed rail version, which undoubtedly shows that this matter is inseparable from the MG official. Whether it is a bad marketing incident directed by SAIC MG or not, it is impossible to make up its mind, but the negative impact of this incident is obvious, and MG really plays these low-end marketing tricks.
The MG brand has always been advertised by SAIC as a British brand. Although MG was originally a brand born in the United Kingdom, SAIC purchased Rover's production line, but these technologies have long been eliminated, and many of today's MG use general technology, and it is inevitable that some sheep's head will be suspected of selling dog meat with a British brand.
Quality issues exploded
In addition, the quality problems of mg 6 have also greatly affected the sales performance of this car, the problem of the gearbox setback has not been solved, and the official launch of multiple ECU upgrade procedures has not had much effect.
In addition to the setbacks, the problem of abnormal transmission sound and brake abnormal sound has also been complained by netizens, and even the problem of acceleration or stepping on the brake and jumping gear has seriously affected driving safety. In addition, the problem of battery feeding and the problem of water leakage in the trunk are the hardest hit areas of complaints.
About 2 years ago, in May 2020, mg brands released the "Mission 100" strategy, the content is in the 100 years of the brand's birth, that is, in 2023, it will sell in 100 regions around the world, achieve annual sales of 1 million vehicles, and strive for 100% user satisfaction. Now that it is 2022, it is still far from this sales target. In 2021, MG's global retail sales exceeded 470,000 vehicles, and it is easy to double in 2 years. In the final analysis, as a domestic car brand, it is still necessary to spend more effort on the polishing of product quality and driving experience, relying on exaggerated design and fancy marketing, which is not far away.