With a retro personality and excellent mechanical properties, the tank 300 has attracted the attention of many consumers as soon as it is listed, becoming one of the new domestic hardcore off-road representative models, and because of this, the Great Wall has established a tank brand separately.
In the face of continuous orders, the tank brand is also hot iron, released future product plans, launched more versions of the tank 300, but also played a limited marketing model, and the tank 500 is directly to the user expectation value full.
Just when the tank brand imagines a better future, the product quality problem of the tank 300 is gradually emerging, and many owners who are full of joy to pick up the car are suffering because of frequent failures, of course, it has also had a lot of impact on some potential consumers.
Frequent problems, water leakage in the skylight, and abnormal transmission noise into the hardest hit area of complaints
The sunroof can increase the permeability and comfort in the car, which has always been the selling point of many brand promotions, but if the sunroof leaks rain, it is a headache, and many tank 300 owners have encountered this problem.
The owner of the car, Mr. Liu, said that there is water droplet leakage in the rear of the vehicle sunroof and the roof connection, especially the position of the right co-pilot is very serious, after inspection, there is a problem with the sealing of the sheet metal above the right front wheel of the vehicle, and the solution given is maintenance.
A Guangdong Tank 300 Car Friends Group revealed that there were 4 tanks in the convoy that had a sunroof leakage phenomenon. A car owner in Chongqing also found the problem of rain leakage in the sunroof, and the solution of the 4S shop is to glue it or change the sunroof assembly.
For so many sunroof leakage situations, the solution given by the manufacturer is that it is in the stage of inspection and testing, and there is no exact result.
Through the search, it can be seen that not only the owner reflects the leakage of the tank 300 body, but also the owner reflects that there is also a water leakage in other locations of the vehicle, which is caused by the lack of production technology.
If the sunroof leakage is barely a small problem and harmless to driving safety, then the problem of the tank 300 in the gearbox has worried the owner.
Judging from the complaints of the vehicle quality network, the gearbox of the tank 300 has become the hardest hit area of the complaint, the main performance is the abnormal sound, and there is a serious drag resonance between the gears.
For example, there are car owners who complain that the car has a serious drag resonance in the 5678 gear around 1500 rpm, the transmission shift logic is unreasonable, the gear upshift is very fast, the downshift is not active, and the upgrade is required to change the status quo immediately.
There are also car owners said that in the 1st gear up 2 gear starting gearbox has the sound of grinding iron, often downhill road conditions gearbox lock gear, not upshift, during this period to step on the throttle there is a sound like a chainsaw sound, the key to buying a car is less than half a year. However, in half a year, the manufacturer still solved the problem and has been playing leather ball.
There are many such complaint cases, have tank brands not considered, consumers have repeatedly reflected fruitless, deceived, how disappointed will they be?
Tank 300 Cyberpunk extension and then postponement, Tank 500 Shell H9 selling high?
Of course, the tank brand suffered the biggest crisis of trust, and it was also the delayed delivery of the tank 300 cyberpunk.
Tank 300 Cyberpunk is a modified car jointly released by Great Wall and Chaojing Automobile, priced at 308,000 yuan, limited to 3,000 units, and is expected to start offline delivery from December 11, 2021, and is expected to complete the delivery of 3,000 vehicles before the Lunar New Year.
In fact, until now, many car owners have not mentioned the car, but the total amount of the owner's cumulative payment has reached more than 300 million yuan, so Chaojing Auto said that it will give users a subsidy of 300 yuan to 3,000 yuan shopping card according to the situation. To be honest, you can spend 300,000 to buy 300 cyberpunk tanks, consumers naturally do not care about these subsidies, and whether 3,000 new cars can be delivered on schedule is still a question mark.
In addition to the Tank 300 Cyberpunk, the Tank brand is focused on the Tank 500, and it is understood that the new car will be listed on the 18th. From the hardware point of view, the tank 500 is indeed very strong, such as the body is more tough, the interior is more luxurious, and the use of the Great Wall's latest 3.0T V6 engine, the maximum horsepower of 354Ps, the peak torque of 500N· m, and matching the 9AT gearbox, coupled with a powerful four-wheel drive system, is definitely the performance ceiling of the current independent brand SUV.
However, it is the super off-road performance, but also reminiscent of the Great Wall's off-road old gun Haval K9, tank 500 is not an H9 shell changer?
Such speculation is not empty, for example, in terms of body size, the tank 500 is 5070/1934/1905mm in length, width and height, and wheelbase is 2850mm, while the new Haval H9 has a length, width and height of 4843/1926/1900mm, and a wheelbase of 2800mm, the two cars are still very close. More importantly, in addition to the size and shape of the two cars, the chassis also adopts the same architecture, and even the specific chassis parts layout is basically the same.
Therefore, some people can not help but judge that the tank 500 is based on the Haval H9 chassis, adding more configurations, but the price has increased a lot, the pre-price reached 335,000-395,000, so this move has also encountered a lot of doubts.
Multiple suspensions of orders, is hunger marketing or really insufficient capacity?
Many people say that if the production capacity of the tank 300 is sufficient, sales will rise to another level.
In the past year, the tank brand has suspended the acceptance of orders for the tank 300 more than once, because the lack of chips has led to the inability to keep up with the production capacity, which has also triggered a situation that is difficult to find. On the one hand, consumers are silently waiting for the car to be booked at the original price on the official website, on the other hand, they can quickly pick up the car at a higher price in the hands of scalpers, which also triggers many consumers to complain.
Why is the problem of insufficient chips not coordinated from within? For example, wei brand single month sales last year fell from 10,000 vehicles in previous years to more than 3,000 in the latest January, the chip can make up for the tank brand, after all, tank 300 originally belonged to Wei brand, but later sold independently.
Is hunger marketing or insufficient production capacity, not to mention, but after all, playing off-road is still a minority group, the growth rate of orders will gradually ease, and with the influx of more competitors, such as BJ40 and BJ80 and other old guns, tank brands may be difficult to maintain such a heat now, and hunger marketing affects the brand image of the case is also more.
Write at the end:
There is no doubt that from the perspective of sales and categories, the tank 300 has indeed brought fire to the entire domestic hardcore off-road market, but this can not be the reason for its product quality, not to mention that there are still transmissions related to driving safety problems, and the 4S store and the manufacturer's handling method have not been recognized by the owner. Here I still hope that tank brands, when chasing sales, pay more attention to quality control, and bring more wonderful products and better services to car owners.