In recent years, the performance of China's independent brands in the automobile market is believed to be obvious to all, the major independent manufacturers have accumulated a lot of money, while laying a solid foundation, they have bravely moved upwards, launched many high-end sub-brands, from many aspects of joint efforts, and gradually removed the hat of "old and broken" for independent brands in the past.
With the continuous enrichment and improvement of their respective main brand product lines, major manufacturers have also begun to turn their attention to the field of "performance cars" that were once relatively unpopular and relatively niche. With the great success of the Lynk & Co 03+, in the past two years, independent brand sports cars such as Shadow Leopard, MG 6, and Changan UNI-V have emerged. Recently, MG, a veteran of SAIC, has also launched a new sports sedan , the MG5 Scorpio.
In fact, since Shao Jingfeng took over the MG team, MG has begun to make great improvements to its models, and the models recently launched have been greatly improved in terms of design, materials and overall style, and the overall has become younger and more radical. MG5 Scorpio in the appearance of the use of a huge size of the grille, the light group is angular, very sharp, while with a well-designed sports surround, four exhaust, tail and exaggerated body muscle lines, so that the appearance of this car has a very strong visual impact, muscle and sense of movement are created well.
The interior is very different from the fierce appearance of the exterior, the interior of the MG5 Scorpio has spent a certain amount of effort in the material and design, and the overall atmosphere of science and technology is not bad, and the 12.3-inch double panoramic screen, the surround cockpit, the integrated sports seat and other elements make the entire interior design still outstanding.
In terms of power, the MG5 Scorpio is equipped with a MEGA Tech 1.5T high-power engine, with a maximum horsepower of 181 hp and a peak torque of 285 Nm, and is matched with a seven-speed dual-clutch transmission, which is officially said to accelerate 6.9 seconds per 100 km/h, and the fuel consumption under NEDC conditions is only 6.1L/100km.
At first glance, MG5 Scorpio is a very eye-catching, comprehensive product force also seems to be a good model, but combined with MG's previous product performance, MG5 Scorpio is also difficult to beat the opponents on the market.
Although the appearance of MG5 Scorpio can be eye-catching, but now consumers are more and more rational, the appearance is only one of the many factors to consider, MG5 Scorpio with the appearance of the gimmick to create a large scale, but combined with the influence of the MG brand and quality control, this gimmick is still difficult to make this car "phoenix nirvana".
Speaking of the power part, although this 1.5T engine has won the honor of "China Core", the reputation of the model that previously equipped with this power system (MG 6) is not too good, and the actual performance in terms of performance, fuel consumption and vehicle performance seems to be deviating from everyone's expectations.
In fact, mg5 Scorpio's current situation is just a microcosm of the situation of the MG brand. MG used to be a British car brand, has a very good brand heritage, as early as ten years ago has been stationed in the domestic automobile market, but also can be regarded as the "old cannon" of the domestic car circle. However, with the improvement of consumption levels, the increasing decline of the low-end model market and the increasing squeeze of competitors of the same level, MG has also begun to go downhill.
Although MG's sales reached 310,000 units in 2020 after product line expansion and "coach change" and other efforts, an increase of a lot, but soon after the third generation MG6 PRO led a number of MG models were also repeatedly complained by consumers shortly after the listing, the quality of the vehicle is so low that it is jaw-dropping, some consumers said: buy a car for 5 months, 4 months in the repair shop.
Because of this, the 9 models of the MG brand will only sell 110,000 vehicles in 2021, and the sales of these 110,000 are basically supported by the MG 5 model, which shows how bleak its product performance is.
In addition, MG's excessive use of marketing also makes many consumers confused, and the "MG 6 high-speed rail" and 4S store 129,800 to buy MG and other incidents appear one after another. This series of operations inevitably makes people want to ask, is MG spending money on product research and development for marketing?
Write at the end
In general, the number of models released by MG in recent years is not small, and most of them are absolutely eye-catching in terms of appearance, very eye-catching, coupled with mg's marketing, the combination of the two can indeed attract a lot of consumers to pay for it, but the problem exposed by the product itself after paying the bill is that it will turn the muzzle to aim at MG itself.
It can only be said that the iron needs to be hard, in vain, and only work the surface and hype all day, and it is difficult for mg to become a big tool.