A few days ago, the association announced the February car sales rankings, the overall change in the field of cars, MPV is not too big, so I will not talk about the matter, today mainly talk about the SUV list, because it is indeed a little exciting. Compared with January, the ranking of the list in February has changed greatly, so without further ado, let's talk about it now.
As you can see, BYD Song successfully topped the February sales crown with a score of 24532 units, SUV perennial sales champion Haval H6 fell to the third place, and in February Haval H6 was not only surpassed by BYD Song, but also surpassed by CR-V, which is almost twice as expensive as the guide price, which is the time when the Great Wall needs to be vigilant. In fact, since the second half of last year, BYD Song has begun to approach the Haval H6, and the old driver once predicted that it may not take half a year to complete the surpass, and the result has become a fact.
Combing through the BYD Song family, it has launched Song PLUS DM-i, Song Pro DM-i, Song PLUS EV, Song Pro EV, second-generation Song Pro, Song PLUS and other SUV models, covering the fuel, plug-in hybrid and pure electric markets. The hottest products are not Song PLUS DM-i and Song Pro DM-i two plug-in hybrid models, which have been in short supply, directly carrying the sales banner of the Song family, and it is the DM-i model that helped the Song family to reach the top of the SUV sales throne in February.
This is actually not a flash in the pan, now BYD DM-i models have accounted for more than half of the total sales of the plug-and-mix market, which is all dependent on its product highlights to support, with the advantages of green card, co-oil co-electricity, no endurance anxiety and other advantages to successfully activate the domestic plug and mix market. Looking at the current oil cost is so expensive that it is "flying", pure electric models can not completely dispel consumers' endurance anxiety, and the plug-in hybrid market is estimated to be hot in a short period of time, and BYD's DM-i models will continue to eat this dividend.
In addition to "external troubles" in fact, there are "internal worries", although the haval H6 family two generations and three generations of sales, but in terms of product strength is slightly tired, in the past a long time, H6 is the top pillar of Great Wall Motors, but also the pride of China's own brand. In the process of switching from traditional fuel vehicles to new energy vehicles, it was lost to Tesla Model Y and BYD Song, which is understandable, after all, under the trend of changing times, policies, and consumption concepts, the pace of H6 is a bit slow. Great Wall Motors officials said that the decline in sales in February was mainly due to the shortage of Bosch ESP parts, because it was the exclusive supplier of ESP configurations for Great Wall Motors' main models, so it also affected deliveries. Maybe this is the real reason, if the Great Wall gives chips priority to higher-margin models, resulting in a decline in Haval H6 deliveries, this reason is established.
The 4th-10th place in the sales list are Tesla Model Y, Toyota RAV4, Changan CS75, Honda XR-V, Binzhi, Auchan X5 and BYD Tang.
Tesla Model Y can sell well is also normal, after all, it is the first car company to eat crabs in the new energy outlet, and successfully obtained the brand aura. Of course, its arrival actually suppressed the sales of the Model3 to a certain extent, because in the case of the similar budget of the entry model, more people are certainly willing to choose Y with a larger space, in addition to the brand's own halo, there are certain advantages in electronic control and automatic driving, which is also the reason why consumers choose it.
Followed by Toyota RAV4 and Changan CS75, which are predecessor products in the SUV circle, forming a certain reputation, reliability has also been tested by the market, and there is no problem with stable sales. Then there are Honda's sister models XR-V and Binzhi, which are also regulars on the list, practical and economical home SUVs, and it is certainly not wrong to buy them.
Ranked 9th is Changan Auchan X5, which is currently stable in sales, selling more in third-, fourth- and fifth-tier cities, mainly because of its lower price, rich configuration and cost-effective choice. The 10th place is BYD Tang, because dm-i reasons, Don's sales have also increased.
The 11th-15th are the Trumpchi GS4, Mercedes-Benz GRC, Volkswagen Tiguan, Nissan Qashqai and Hongqi HS5. Although it has fallen out of the top ten of the list, it is good to remain in the top 15, although there is no major replacement, but the interior of the new Trumpchi GS4 has also been upgraded while maintaining the original basic shape, if the entry-level configuration can be higher, the sales can be better.
In the case of full preferential margins, Mercedes-Benz GLC sales exceeded the Audi Q5L and BMW X3 can also be understood, but the new generation of Mercedes-Benz GLC will also be replaced this year, and those who are not in a hurry to change cars can wait for new models. In fact, Tiguan has already shown fatigue, but as a model at the end of the product cycle, it can still play, and it is also very hardcore.
Qashqai is more cost-effective than Qashqai in the competition at the same level, and there is really no more balanced and practical compact joint venture SUV in the 150,000 level than Qashqai. Hongqi HS5 is the absolute sales force of the Hongqi brand, the usual sales volume of the Hongqi HS5 can basically account for about 60% of the Hongqi brand, it is not too big or particularly good-looking, the victory in the power, interior and configuration are good, the cost performance is not lost in the joint venture SUV, plus the brand blessing, so someone will choose.