At Huawei's winter flagship new product launch last year, the finale product became a new car (AITO Q&A M5), which caused great concern in the industry, after all, Ren Zhengfei clearly stated that "we (Huawei) will never build a car" before. However, with the advent of the Xilis SF5 and the Q&I M5, Huawei's "never build a car" remarks are self-defeating.
But did this really punch Huawei in the face? Not necessarily! Because Huawei has to do much bigger than building cars. Huawei's final result is only two, either to punch its own face or to punch everyone in the face.
On March 5, less than 3 months after the release of the AITO M5, the AITO M5 was officially delivered. In this regard, the official specially organized a delivery launch ceremony, covering Multiple Cities such as Shang, Guangzhou, Hangzhou, and Chongqing, and the car will also be delivered simultaneously in more than 100 user centers in 36 cities, including Huawei Mall and some offline stores of Huawei, as well as the official website of AITO and offline dealers of Xilis Automobile.
What is AITO?
The fast-paced push for new in the short term will somewhat make users unfamiliar with the AITO brand. If you want to understand AITO Q&A M5, you must first figure out what brand AITO is.
AITO is actually a new high-end new energy vehicle brand released by Xilis Automobile, Huawei's role in it is to lead the design, development, software and hardware and sales of products, and Xilis mainly plays a production and manufacturing role, which is why we can see it in a prominent position on Huawei's online, offline and all promotional channels.
The rapid delivery of aito's M5 is inseparable from Huawei and even more inseparable from Cyrus. It is reported that at present, the Chongqing Liangjiang plant has an annual production capacity of 100,000 vehicles, which can understand why Xiaokang Shares, which is responsible for the production of AITO Q&I M5, boasted on the eve of the Spring Festival that "10,000 AITO Q&I M5 in the first quarter" and such "Haikou".
Whether it is Xilis or AITO, their brand planning is very different from many new energy vehicle brands at present, if summarized, it is actually a word "fast". When many users don't know much about the brand, they have already pulled out products and you make friends.
This way of coming up with something and talking to you about the ideal is obviously more acceptable.
In fact, whether in the industry or outside the industry, many users do not understand why Huawei is so "anxious"? In fact, there are two reasons, one is that Huawei is currently facing the "shortage" of 5G chips due to uncontrollable factors overseas, which directly affects Huawei's high-end smartphone market business, and "selling cars" is an excellent way to pull retail business at present.
Second, Huawei's layout of the automotive industry is also related to the construction of the Hongmeng system ecosystem, with the continuous improvement of smart terminals such as mobile phones, offices, and smart homes, the automotive market will become an important step in the closed loop of the entire system ecological intelligent terminal, just like the relationship between Apple's ecological Carplay and Huawei HiCar.
AITO asks how is the M5?
AUTO to AITO is intelligent to intelligent, so from the name of the brand, it has been seen that the positioning of the AITO brand is to take the intelligent route. Therefore, the AITO Inquisition M5 is equipped with both the Hongmeng intelligent cockpit and the HUAWEI Drive ONE pure electric drive range extender system (the range extender is the Xilis 1.5T four-cylinder range extender).
AITO Q&I M5 is equipped with a new Harmony OS smart cockpit, from the experience point of view, this set of operating systems is all based on the "mobile phone" application as the development idea, taking into account safety and efficiency. There are personalized shortcut bars, rich window display forms, and zero-level convenient operations, which are closer to mobile phones and have a high degree of completion.
In addition, in terms of application ecology, thanks to Huawei's application market, the entire set of vehicles can support more pre-installed applications and have continuous upgrades. Voice interaction can also support up to 60 seconds of continuous dialogue, and can perform two tasks at a time, which is currently the preferred voice interaction method for many users.
As for Carlog, which can take selfies and record scenery, face recognition car sense payment, and intelligent perception, it is more that it can bring a richer and cutting-edge experience on the basis, but these are not the most concerned by users.
Intelligent driving assistance is undoubtedly a very technical representative configuration of new energy vehicles, AITO Q&I M5 is equipped with 1 visual perception camera, 3 millimeter wave radar, 4 APA cameras, and 12 long-distance ultrasonic radars in the intelligent driving assistance hardware.
With these hardware, the AITO M5 can achieve L2 level intelligent driving assistance, achieving full-speed domain adaptive cruise and 360° intelligent panoramic parking, but as far as the previous experience of the Cyris SF5 is concerned, the overall performance is better than the current regular L2 level intelligent driving assistance and some automatic parking, such as its intelligent parking support for more scenarios.
Including its driving experience, whether it is the Xilix SF5 or the Landu FREE, the tone of the entire product is to bring the highest comfort under the premise of good performance. In particular, AITO, as a high-end new energy brand of Xilix, should have a more advanced performance in driving texture.
In terms of body structure and materials, AITO Q&I M5 still shows obvious signs of "stacking materials". The whole vehicle is covered with 61.5% high-strength steel, but also the strength of the military-grade steel plate, the all-aluminum alloy chassis, and the independent suspension of the multi-link after the front double wishbone, which is actually easy to produce results for safety and comfortable stacking.
IS AITO Ask World M5 worth buying?
From the perspective of a car, as a range extender pure electric vehicle, relatively speaking, the current user acceptance of the range extended pure electric vehicle is obviously showing an upward trend, which can be seen by looking at the sales volume of the ideal ONE. After all, the range extended pure electric vehicle can not only obtain the advanced driving sense of pure electric vehicles, but also have no endurance anxiety at all.
AITO M5 in the WLTC working conditions can last more than 1100km, as a daily car, basically half a month to add oil is enough, can save a lot of trouble.
If you look at it from the perspective of Huawei's entry, Internet ecological enterprises like Huawei that aim at "all-scenario ecological interconnection" have a natural advantage in the field of pure electric vehicles than those new car-making forces with "independent cockpits" as the core, because they have deeply cultivated the software and hardware ecology.
Of course, this is only the advantage of THE AITO Q&C M5 on the one hand, and the overall performance of its products is the top priority, after all, the car is not a mobile phone. As a pure electric vehicle priced between 249,800 yuan and 319,800 yuan, based on the performance of all aspects of the product, aito M5 is still very competitive in terms of price.
First of all, under this price point and positioning, the range-extending pure electric vehicle, at present, there is only one AITO M5, which can be described as no opponent.
Even compared with the current pure electric model, the AITO M5 is still very competitive. After all, a pure electric car should have such as acceleration, intelligence, etc., it has a good performance, and as for the endurance anxiety that other pure electric cars have not solved, it is also completely solved by another track.
Therefore, AITO Q&I M5 is more suitable for those who pursue the intelligent experience and driving control experience of pure electric vehicles, but there is endurance anxiety, and at the same time, there is a certain pursuit of appearance design, space space and luxury texture. As for its Harmony OS intelligent cockpit and vehicle dynamic quality, please stay tuned for the later real car answers.
Model: AITO M5
Power form: extender pure electric vehicle (1.5T range extender) + front and rear dual motor / rear single motor
Official guidance price: 249,800 yuan ~ 319,800 yuan
Recommended for:
1. Range extender pure electric vehicle, official WLTC endurance 1100km+;
2. Equipped with the new HarmonyOS smart cockpit, intelligent interaction is more convenient;
The fastest 4.4 seconds to break the hundred, three power versions;
Rich in configuration, seat belt ventilation, heating, massage;
High security configuration;
The interior is luxurious and the materials are thick;
There are few competitors at the same level and a large price advantage.
Some of my thoughts:
The localization of car navigation needs to be strengthened;
The design of the UI interface of the car machine needs to be further optimized;
Product awareness is low, and user promotion needs to be strengthened.