In order to meet the changing market demand, automotive products are also constantly updated and iterated, so every year there are some models in the market to say goodbye to consumers. In recent years, under the impact of new energy, many car companies have to make changes, have to eliminate some models that are not beneficial to the enterprise, some models may be the dream of some people, but also carry the feelings of some people, but in the end the car company is still a businessman, the car that can not be sold, let it become history. In 2022, these models will officially say goodbye to consumers, and if the last purchase opportunity is missed, they will only meet them in the second-hand car market.
Audi A1, Audi Q2
Recently, Audi CEO Marcus Dusman revealed in an interview with the media that Audi A1 and Q2 plan to officially stop production after the end of the product cycle, and there will be no successor models in the future. The purpose of discontinuing these two models is to improve the brand positioning by reducing the production of the brand's low-end models and increasing the number of first-class models. Although the official has not yet specified the date of the suspension of the two cars, it is already a matter of certainty.
As the entry-level model of the Audi sedan camp, the Audi A1 was launched in 2010, but it has not been introduced domestically, and it is also in a sluggish sales volume in its main market, Europe, according to the data, the cumulative sales volume in the European market last year was 56883 vehicles, and sales declined. The development history of Audi Q2 is even shorter, born in 2016, introduced domestically and listed in 2018. Considering the preferences of Chinese consumers, the domestic Audi Q2 has increased the size, so it has become an Audi Q2L after domestic production. Although it has a lot of discounts, but also Audi's car logo, in line with the taste of young consumers, but from the sales point of view, the cumulative sales volume of the Audi Q2L domestic market in 2021 is 48746 units, which is similar to the sales volume of Haval H6 in one month, so don't waste production capacity.
Old driver hot comment: Audi A3 said, "Isn't this the little brother of the family?" ”
Import BMW X5
In the first half of this year, BMW X5 domestic production is coming, the research and development code is G18, which is BMW's highest level of domestic model so far, and it is also one of the most expensive models of luxury brands. After all, localization means that the price threshold will be further lowered, and the expectations of China's rich people for it are still very high, and I believe that the market performance will not be bad. This generation of G05 X5 in the Chinese market launched more than three years of market performance, from the initial price increase to the continuous original price sales, X5 demand in China has been very high, but also a car is difficult to find, which is also due to the strong product force of this generation X5 and a more popular design language.
So why is it domestically produced? Surely in order to make money, careful netizens may also find that the wheelbase of BMW Brilliance X5Li and the wheelbase of BMW Brilliance 5 Series Li are 3105mm, and the advantages of platforming also make the domestic difficulty of BMW X5 reduced. In addition, the province of tariffs and transportation costs, production costs reduced, output increase and other factors combined together, if both can reduce the price, but also to increase sales, for consumers and manufacturers is undoubtedly a win-win situation, the combination of so many factors, so domestic is very necessary. At the same time, imported models will withdraw from the Chinese market, and according to BMW customers from relevant channels, in the BMW dealer side, the imported X5 was the last production month in December last year, so the next domestic import X5 is to buy one less.
Old driver spicy comment: In the future, if you want to buy imported X5, you have to buy parallel imports, just like the BMW 3 Series in the past.
BYD F3
In fact, in October last year, BYD F3 has been completely discontinued, but it has not been completely stopped at present, and customers who have purchased it before can still complete the purchase order. It is a classic of domestic cars, in that era of rare independent brand cars, the rounded and slightly cottage F3 still caused a lot of market repercussions. With low prices and super high cost performance, it broke through in the era when jettas had to sell 150,000. The highest monthly sales reached more than 30,000 vehicles, and the cumulative sales volume exceeded 3 million vehicles. To this day, Geely Emgrand can fight with it, and it has to be said that BYD can have today's scale, inseparable from its role.
With the rise of major independent brands, this slightly low-end small car has gradually faded out of the eyes of consumers, and with BYD's decision to fully electrify, F3 has also stopped technological upgrading when it is replaced. Perhaps because of the hot sales of BYD's new energy vehicles, or the dismal sales of fuel vehicles, BYD had to suspend the pace of F3. As the successor of F3, the destroyer 05 is also mainly cost-effective, equipped with a 1.5L hybrid system that we are familiar with in terms of power, this DM-i system has been very mature in BYD's products, and it also has a good reputation, and even a car is difficult to find, so the performance of the new car is still worth looking forward to.
Old driver hot comment: Then again, BYD's low-end image seems to have started from F3, and now if you want to do high-end, you have to re-do a new brand.
Some Volvo V60/V90 models
In fact, last year, there was some heard, Volvo V60 and V90 station wagon will be discontinued this year, if you are a station wagon player, hearing this news may be very disappointed, but the good news is that they are not all discontinued, according to the official news, the V60 model will retain the Cross Country version and the high-performance Polestar version, and the V90 model only retains the Cross Country version, for domestic station wagon enthusiasts, it is also a little comfort.
The reason why Volvo decided to discontinue these two models must be a compromise on the market, first of all, the domestic market, because the station wagon itself is small in the domestic market, the acceptance is low, and its price has not opened up the gap with the BBA's crock tank model, so the market share left for Volvo is very small. In the U.S. market, Volvo has been selling as a luxury station wagon, the audience area in the United States is also very small, and there are Audi A6 Allroad, Mercedes-Benz E450 all-terrain, Subaru Outback and other models, and the old American market is quite popular, which can understand Volvo's decision to stop production of the relevant models.
Old driver spicy comment: the suspension of production is also to reduce the burden, not the whole series of suspension is also for the feelings of some niche consumers, or have a heart.
Polar Star
Polestar is a relatively new car brand for the domestic market, and Polestar's first model Polestar 1 has been facing discontinuation, and the official said that the brand will go all out to develop pure electric models next, so it is necessary to abandon Polestar1. This car was listed at the Beijing Auto Show in April 2018, the first retail experience store was established in October 2019, and the delivery of the first models did not begin until March 2020, it took three years from the debut to the delivery, and now the frequency of product update iteration is surprisingly fast, and there can be great changes in three years, so the waiting time is enough to make users who are optimistic about it lose patience.
In terms of price, the price is as high as 1.45 million yuan, which has overlapped with the price of ultra-luxury brands, leaving aside the product strength, how many consumers are willing to spend 1.45 million yuan to choose a car brand with limited influence and some friction? I took it to buy a Porsche, isn't it fun to buy a Land Rover Defender? It's long overdue.
Old driver spicy comment: Simply summarize the reason for the discontinuation of this car is expensive, slow action, and small volume.