The domestic automobile market competition is becoming more and more fierce, and the sales performance of the five major independent brands of Changan, Great Wall, Geely, BYD and Chery has touched the hearts of thousands of users. Recently, the Association released the March retail sales ranking express, the data shows that Changan Automobile once again won the monthly sales championship of its own brand, and BYD also strongly surpassed Geely and jumped to the second place, let's take a look at the specific sales situation.
First place, Changan Automobile
Sales in March: 120437 units
The speed of changan automobile's model upgrading is amazing, but this move has also achieved obvious results. In March sales, Changan CS75 PLUS and Changan CS55 PLUS performed strongly, winning sales of 22,811 and 17,176 units respectively, of which Changan CS75 PLUS slightly surpassed BYD Song PLUS DM-i and won the compact SUV sales championship. All this is closely related to the replacement of both cars, and the replacement model has improved in terms of configuration and many details compared to the original model, such as the second-generation CS75 PLUS is equipped with an 8AT gearbox as standard, and it is naturally not surprising that such excellent results can be achieved.
(Pictured is the second generation CS75 PLUS)
Changan Yidong can be regarded as one of the evergreen trees in its own brand cars, and achieved a total of 20,353 models in March, ranking in the top ten in compact car sales. With the launch of the new sports sedan UNI-V, Changan Automobile's competitiveness in the field of cars should be further enhanced, and the follow-up performance is expected.
Second place, BYD Automobile
Sales in March: 103229 units
BYD Automobile's achievements in the field of new energy are remarkable, and it is currently a car company with a monthly sales of new energy models in China exceeding 100,000 vehicles, and the Dynasty series models have all performed well, almost all of which are the sales leaders of their respective subdivisions. Song PLUS DM-i monthly sales exceeded 20,000 units for the first time, reaching 22,345 units, second only to Changan CS75 PLUS, ranking second in compact SUV sales, ANDD Qin PLUS DM-i sold 14,254 units. 100,000-150,000 is still BYD's most important market segment, Dolphin and Yuan PLUS two new car performance is remarkable, Dolphin's sales are basically stable at more than 10,000 vehicles, yuan PLUS in the first month of listing has obtained more than 10,000 results, which shows the high popularity.
It is worth mentioning that the BYD Han family continues to break through 10,000, followed by the BYD Tang family, these two models of more than 200,000 will continue to drive BYD to high-end, and the follow-up with the further improvement of the product array, is expected to make a greater breakthrough in sales.
Third place, Geely Automobile
Sales in March: 93,378 units
Geely's growth rate has slowed down, and the best performer is still Emgrand, with sales of 13,591 units. Although the two star models of Xingrui and Xingyue L have received relatively good market feedback, due to the relatively high price, sales are basically hovering around 10,000 vehicles. Boyue, which has not been replaced for a long time, has some struggles, with sales of less than 10,000 vehicles, which cannot be compared with the monthly sales of 20,000 or 30,000 at the peak, and it is expected that this year's Boyue generation can bring some surprises. From the overall performance point of view, Geely urgently needs to find a balance between the sinking market and the high-end market to ensure the sustained development of sales momentum and avoid further widening the sales gap by Changan Automobile in order to maintain the title of "a brother of independent automobile brands".
Fourth place, Great Wall Motors
Sales in March: 74,071 units
Great Wall Motors ranks relatively stable, but the Haval H6 has once again lost the sales crown, with monthly sales of 19303 vehicles, which has a great impact on the overall Great Wall. In the fierce market competition, it is not an easy task to become a winning general, and the record of the haval H6 may be difficult to break in the future. Tank 300 still maintains excellent sales performance, with the official launch of Tank 500, the tank brand is expected to become the second sales growth point of Great Wall Motors. Weipai has formed a comprehensive fuel + hybrid product matrix, with the continuous improvement of the penetration rate of new energy vehicles, sales also have the opportunity to develop in a higher direction.
Fifth place, Chery Automobile
March sales: 45,963 units
Chery Automobile's performance in March was not ideal, and even fell out of the top fifteen of the list, through the cumulative sales data in March, it can be calculated that Chery Automobile only sold 45,963 vehicles in March, and the gap with the previous brands is not small. The author believes that chery automobile's product and brand planning still has certain problems, the Tiggo series only has a more capable model of Tiggo 8, and the distinction between jietu brand positioning and its own brand positioning is not obvious enough, to some extent, there is a certain internal friction. In addition, there is a lack of novelty in the design, a 7-blocking dual clutch, from low-end to high-end are used, can not form a differentiated advantage. However, from the perspective of chery's new compact SUV, Ou Mengda, it should also be aware of the importance of innovation, but whether it will develop as fans expect is unknown.
(The picture shows Chery Omonda)
The above is the sales volume of the five major independent car brands in March, which car company's performance surprised you the most? What suggestions do you have for independent brand car companies that have not entered the list? Feel free to leave a comment in the comments section and give your thoughts. (Text/UVIS Auto Ride)
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