A few days ago, Audi CEO Markus Duesmann revealed in an interview, "We will cancel the production of entry-level crossover models, including the Audi A1 and Audi Q2." "Audi A1 has faded out of the domestic market for a long time, and the news that Audi Q2 (called Q2L in China) has stopped production is still relatively unexpected, after all, this car's performance in China cannot be considered particularly bad."
As a small SUV produced by Audi in China, the price of Audi Q2L is 228,880-26.88 million yuan, but the actual starting price of the car is not expensive, on the performance of the domestic market, Audi Q2L sold a total of 48,746 vehicles in 2021, an average of more than 4,000 vehicles per month, not particularly bleak, and the positioning is also more accurate, after all, Mercedes-Benz BMW does not have small SUV products.
In terms of product strength, the Audi Q2L is decent, family-style design, small body size, mature power combination, and independent suspension at the front and rear, especially suitable for single users. In overseas markets, the sales performance of Audi Q2 is relatively average, and we found that in 2020, its sales volume is only 57825 vehicles, which is not a good result for Audi. Audi also had high hopes for it, and even launched a high-performance SQ2 model overseas, equipped with a 2.0T engine, with a maximum horsepower of 296 hp, a maximum torque of 400 Nm, and a quadtro four-wheel drive system, but to no avail.
After the Audi Q2 is no longer replaced and updated, Audi will invest its energy in high-end luxury models in the future, which means that the Audi A3 will become the most entry-level model in the brand's product matrix. In addition, the news that the Audi A1 mentioned by the top level has also been discontinued is actually expected by everyone. In the early years, the model was introduced in China, as a small car, the guidance price was as high as 218,500 yuan, which was obviously not in line with the consumption concept of the Chinese people, so it finally withdrew from the Chinese market.
GO Car Jun Comments: Personal speculation, Audi Q2L in the domestic performance can still maintain the operation of the production line, even after the foreign production is stopped, the domestic models should still be sold for a period of time, until the product cycle is completely over.