2022 is a new beginning for many car companies, after experiencing multiple crises such as the chip shortage and the rise in raw materials in the previous year, they finally got a breathing space at the end of the year. On February 8, the eighth day of the first lunar month, GAC Toyota, as the joint venture brand "Big Brother", also announced its total sales in January, of which the transaction volume of nearly 100,000 units was very eye-catching.
Year-on-year increase of 11.2%, TNGA "Three Musketeers" sales continued to rise
According to the news released by the official channel, GAC Toyota's sales reached 99,900 units in January, an increase of 11.2% year-on-year, and the overall strength is still very strong. The hot sales volume has also made GAC Toyota the most popular brand in the market after the Year of the Tiger.
It is worth mentioning that last year, GAC Toyota sold a total of 840,000 new cars, and at the 2021 Guangzhou Auto Show, it was also "crotched to Haikou", saying that the total sales in 2022 will challenge a staggering 1 million. However, judging from the performance in January, GAC Toyota does not seem to be far from this goal.
In terms of models, as the largest contributor to GAC Toyota's January sales, the TNGA flagship "Three Musketeers" led by Camry, Highlander and the all-new Xena are indispensable. In the past month, the total sales of these three models were 46,611 units, accounting for 46.7% of total sales.
Of course, the hot sales volume is also inextricably linked to the current market environment. Under the guidance of the mainland's "three-child" birth policy, the 7-seat model began to return to people's vision, and the new Syna and Highlander were also born under this concept. The main market positioning of 300,000 levels has also made these two products buckled with the title of "Daddy God Car". From the perspective of turnover, Highlander sold a total of 13,189 units in January, an increase of 14.7% year-on-year, and after the completion of the replacement in mid-2021, sales continued to rise, and at its peak, it set an order record of more than 21,000 units per month, and the momentum was still rapid.
The all-new Syna, a returning model, also set a record of 5,399 units in its first month of launch, of which the top model accounted for 40% of sales. Although during the pre-sale period, Xena once broke the rumor of "price increase", but from the results after the listing, it seems that this does not affect its strong product strength.
Finally, the Performance of the Camry, which debuted as a traditional family car, is also noteworthy in the past month, with sales of 28,023 units in a single month, an increase of 39.9% year-on-year. As one of the few hybrid flagship sedans in the 200,000 class, the Camry 2.5L HEV version accounted for 54.2% of sales, once again creating a record high.
The "Double Engine" family continues to exert efforts, and a number of new models have appeared one after another
In addition to the strong performance of TNGA's three flagship sedans, GAC Toyota's proud "dual engine" family has also ushered in the opening of the New Year. It is understood that the sales of hybrid models from GAC Toyota in January were 26,449 units, an increase of 131% year-on-year, of which products such as Leiling Dual Engine, Veranda Dual Engine and HighlandEr Dual Engine became the largest contributor to GAC Toyota's hybrid sales.
It is worth mentioning that in the second half of 2021, GAC Toyota successfully introduced the latest Toyota fourth-generation THS hybrid system, which is installed in its new Highlander, C-HR and other mainstream products. The implantation of new technologies, while improving the combustion efficiency of the engine, also further reduces the average fuel consumption level, and perfectly realizes the "win-win" product advantages of economy and power.
In addition, GAC Toyota has also expanded the new energy market in the past year, and new hybrid products such as Xena Dual Engine and Weifeng Dual Engine have appeared one after another. From the perspective of model layout, GAC Toyota has successfully introduced 7 HEV models and two PHEV models, covering more market segments such as cars, SUVs, and MPVs, bringing users a more comprehensive hybrid product experience.
At the same time, according to relevant industry insiders, in order to further promote the realization of the "double carbon" goal, GAC Toyota will introduce a new pure electric product - bZ4X in 2022, and the mileage is expected to exceed 500 kilometers. The car has been unveiled as a concept car at the 2021 Shanghai Auto Show and is scheduled to be launched in mid-2022.
Auto network review: fuel hybrid "two-pronged", is expected to achieve the annual sales target of one million
As a veteran of the joint venture car companies, GAC Toyota opened the prelude to 2022 with a very strong posture, and the success of many models is enough to see consumers' recognition and trust in this brand. In the future, GAC Toyota will continue to maintain the development trend of the two major product lineups of fuel and hybrid, and under the three strategic actions of "high-end products", "all-round electrification" and "service management technology", it will impact the grand goal of annual sales of one million with strong strength to help the brand achieve the vision of "double carbon".