There are probably only two companies in the world that use Chinese to make button annotations, one is the acura that enters the Chinese market, and the other is the Chinese BYD that goes to the world.
Acura is more interesting, imported models use Chinese, domestic models use English, strange and strange.
From the beginning to the end is BYD, Wang Chuanfu not only engraved Chinese characters on every button, but also made the Chinese character culture into a series, Qin, Han, Tang, Song and Yuan.
As I remember, BYD is a company that has been looking elsewhere.
18 years ago, BYD F3 swept the north and south of the river, and at a time when everyone was obsessed with whether to buy Chery QQ, an F3 broke into the market with a large size and low price, and became a generation of god cars after selling 2 million units in that era.
Parallel to F3 is BYD's battery business and hybrid energy technology.
At a time when everyone thought that electric vehicles were a joke, F3DM, which was launched on the basis of F3, became an "outlier" in the Chinese consumer market by combining motors, engines, and batteries to deliver kinetic energy to vehicles.
This outlier was quickly favored by Daimler, who joined forces to create Denza, and Buffett increased his weight.
BYD has always been a little different enterprise, in the eyes of many people, this company does not have its own technical reserves, is unlikely to stand at the top of the market and the top companies to game.
Generally speaking, half of geniuses are crazy genes, and BYD is also a crazy person.
2021 is a year of bydir's blowout development, DM-i released the day the stock directly up and down, the capital market's attitude towards this company underwent a 180-degree change, and soon in the capital market BYD's stock showed a crazy upward trend.
The past six months have been the most turbulent half-year in China's capital market, and some stocks have fallen from 70 all the way to 25, but only BYD has remained stable at about 240 and has not moved.
Only companies with strong enough reserves will have this rock-solid foundation, and the reason why BYD is steadily favored by the market is that the core point is still the ability to innovate, and there are too many unlikely things to happen in this company.
Today's BYD is no longer the BYD that only built F3.
The epidemic is like Lao Jun's alchemy furnace, enterprises without strength have been beaten back to their original form, and the advantages of BYD's IGBT chip production capacity, battery supply chain, and DM-i hybrid architecture are reflected in the chip grab war and carbon neutrality pressure very comprehensively.
It can not only produce excellent models by itself, but also solve production problems for Chinese enterprises.
Generally speaking, such enterprises have a very strong industry setting ability, excellent technology, production cost control to the extreme, BYD's products are often the industry benchmark at a time, it is difficult to have room to be redefined.
The reason for this idea is that the new metaPLUS EV was test-driven two days ago.
MetaPLUS EV has several core highlights that can be talked about in depth, and these highlights can be clearly determined after in-depth analysis: in the matter of making EV pure electric, companies with core technologies must be able to bring a better experience.
The track of electric vehicles is not about brand, but about technology.
01 Low energy consumption under large body weight
The self-weight of the yuan PLUS EV is more than 1.6 tons, in fact, the quality of the road is easily more than 1.7 tons, and the current data anchored by the Ministry of Industry and Information Technology is that the 60-degree battery pack can last 510km.
People familiar with electric vehicles will find that in fact, this is basically the data of Model Y, and the 60-degree battery pack has a range of 540km.
Tesla is proud of its 100 km power consumption, Model Y voltage to 11 degrees of electricity, the yuan PLUS EV's 100 km power consumption is 11.7 degrees, and the gap with Model Y is less than 10%.
100 km power consumption and acceleration ability is the key indicator to measure the strength of the three electricity, Model Y in the care of the endurance, the acceleration performance is only 6.9 seconds, the focus is coming, the new meta PLUS EV acceleration performance of 7.3 seconds, acceleration is obviously not much difference.
Of course, the size of the metaPLUS EV is smaller than the Model Y, but from the pricing point of view, the Model Y is more than 100,000 yuan more expensive than the metaPLUS EV.
Several of BYD's rules for compressing low energy consumption are platform technology, lightweight design, superior batteries, and an electronic control management system that is fully committed to catching up with Tesla.
This is the key to the low energy consumption of metaPLUS EVs.
02 Technology supports new intelligent vehicles
The top and sub-top models have a very perfect automatic driving auxiliary configuration, L2 level standards are very in place, in fact, this point is not too much to talk about, the key is that the vehicle's good sense of science and technology is worthy of recognition.
The metaPLUS EV is equipped with BYD's new DiLink 4.0 intelligent networking system.
This system is more playable, with fast response, strong compatibility, comprehensive expansion ability and high network fluency, in the previous Dynasty series DiLink played an important role, excellent navigation system, perfect entertainment performance and rich interconnection features.
MetaPLUS EV can be on the new DiLink 4.0 unexpected, this is a higher cost, the technical characteristics of the new equipment, can appear in the meta PLUS EV this entry model, can only show that BYD on the intelligent system cost control to do the best, accompanied by better reliability and stability.
At the same time, it should be understood that the secondary top model with a guidance price of about 150,000 yuan is also equipped with a higher-cost L2 level automatic driving assistance system, and the active safety and passive safety configuration are reasonable and comprehensive.
03 Pricing is very rational
Basically, a budget of about 140,000-160,000 can choose a metaPLUS EV with different product strengths, as an SUV, the meta PLUS EV in the case of good configuration, three-electric architecture and scientific and technological intelligent experience, set a price that many new forces dare not give.
This can only mean one thing, the metaPLUS EV has invested less than other new forces, but the product yield is the highest.
Looking back to continue to analyze, 14-16 million budget in the past is actually difficult to have a range of more than 500km, scientific and technological intelligent performance full of electric vehicles, the main reason is that many companies are subject to battery costs, in today's battery cost continues to rise in the environment, BYD dares to give about 140,000-16 million pricing, indicating that the proportion of battery production and manufacturing in BYD's manufacturing system is compressed to the lowest.
At the same time, the chip THAT ISD, which is most needed in the industry, is self-sufficient, and the metaPLUS EV from the 3.0 platform architecture can also bring better space, comfort and intelligent experience, while his cost is ahead of time.
To illustrate one thing, it is difficult to have a more comprehensive model than the metaPLUS EV in this class, because other companies are unlikely to make the cost lower than BYD, and it is also difficult for technology to surpass BYD.
In fact, looking back at consumers, in the past, consumers trusted the joint venture car because the joint venture car technology was excellent, and it took time to prove its reliability, and today consumers recognize BYD with actions because BYD is using technology to prove itself.
In the first quarter of this year, BYD's sales reached 280,000 units, and the sales volume in the same period of 2020 was only about 60,000 units, and its strength increased sharply in just two years, behind which BYD was recognized by the industry as a whole.
This means that the emergence of a new industry will make the traditional giants Volkswagen and Toyota encounter huge forward pressure, and in front of them, it is THIS BYD.