On the evening of February 15, BYD announced another good news on the official platform. In January, it won the national new energy passenger car sales championship, with a total of 92,926 units sold. It is reported that the year-on-year increase reached 367.6%. In terms of amplitude, the performance is quite amazing. So, after only a year, why can BYD achieve such rapid growth?
BYD Han helps brands build high-end impressions
In the field of new energy vehicles, technical strength is undoubtedly quite important. The high-end model is the culmination of the car company. As a flagship sedan, BYD Han sold 12,780 units in January, and its manufacturer guidance price was 214,800-28.45 million yuan. From the perspective of price range, it has been confronted head-on with joint venture brands.
The long-term sales performance of breaking 10,000 has made consumers' recognition of BYD increasing. In terms of technology, BYDHan uses two different forms of power, namely pure electric and plug-in hybrid.
Among them, the january sales of pure electric models increased by 8.1% year-on-year. The reason why it can be favored by consumers is that the performance of BYDHan EV is excellent, especially the high-end four-wheel drive high-performance version, the official acceleration time of 0-100km per hour is only 3.9 seconds. Even if it is compared with Tesla, it is not inferior. Under NEDC conditions, BYD Han's pure electric cruising range is 605km, which is the first-class level of the same level.
The plug-in hybrid version of BYDHan, powered by a 2.0T turbocharged engine, has a maximum power of 192 horsepower, although it is not as violent in terms of performance as the pure electric model. However, compared with other plug-in hybrid models, it is also at the best level, suitable for consumers with battery life anxiety.
DM-i super hybrid technology has made BYD Qin and Song a hit
If BYD Han has promoted the promotion of brand image, then the release of DM-i super hybrid technology has made BYD new energy vehicles enter more and more ordinary people's homes.
The first model equipped with this technology is the Qin PLUS DM-i, which was named "fuel car disruptor" by BYD when it was first launched. First of all, in terms of power system, it has a strong pure electric endurance, and its high-end version, under NEDC working conditions, the maximum pure electric mileage is 120km.
At the same time, it has excellent fuel economy, and even in the feed-in condition, the actual fuel consumption of the actual driving is only about 4L. It is no longer the plug-in hybrid model in the past, giving people the impression of "a dragon with electricity, a worm without electricity".
Finally, BYD Qin PLUS DM-i adopts a price strategy similar to that of A-class fuel vehicles, and its manufacturer guidance price is only 108,880-17.48 million yuan. For consumers, the threshold for purchase has been significantly lowered. At present, the sales trend of this model is still hot, with a 6.7% increase in January. Driven by Qin PLUS DM-i, the Qin family achieved excellent sales of 26,542 units in January.
In addition to qin PLUS DM-i, BYD also applied super hybrid technology to the Song family. Its market performance was equally successful, with BYD Song selling 22,449 units in January, making it one of the hottest models in the segment.
As soon as the marine model was launched, it was widely recognized by consumers
In addition to upgrading its product strength to existing models, BYD is also expanding its new family members. In 2021, the marine car series was officially launched, and its first model was the Dolphin. Born on the e-platform 3.0, it is a new species of pure electricity.
It is reported that the design inspiration of marine life is adopted. Compared with previous models, there are obvious differences in styling, giving people a strong sense of freshness, which is very suitable for the aesthetics of young consumers. After going public, there was a heated discussion. In January, Dolphin sold 10,602 units, up 5.9% month-on-month. For a brand new model, this performance is undoubtedly more successful.
In addition to dolphins, it is reported that the second model of BYD's marine system, the Destroyer 05, will be officially launched in the first quarter of this year. Compared with Qin, the design is sharper and the overall temperament is more dynamic.
National public opinion: The reason why BYD can achieve such outstanding results in the field of new energy is closely related to its continuous adherence to technology research and development. For example, as early as 2008, the first plug-in hybrid model - F3DM has been on the market, but due to the high price and low efficiency, it has not been successful in the market, but BYD has not been discouraged, and after more than 10 years of persistence, the DM-i technology launched has been successful. Coupled with its deep accumulation in pure electricity technology, it has become a bellwether in the field of new energy. There is reason to believe that with the introduction of more new models, BYD will achieve better market performance.