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23 years ago, the boss of a coal mine in Shanxi went to Dubai for a tour, ordered a bottle of red wine during dinner, and the waiter asked with a disdainful face: Are you sure to open it? This bottle of wine costs $10,000. The boss's face turned red

author:Summer in South Creek

23 years ago, the boss of a coal mine in Shanxi went to Dubai for a tour, ordered a bottle of red wine during dinner, and the waiter asked with a disdainful face: Are you sure to open it? This bottle of wine costs $10,000. The boss's face turned red: Don't think I'm a foreigner and ask for a price! The boss was greatly stimulated, so he abandoned the commercial farmers and went to the Gobi Desert to open up the wasteland, and worked for 20 years.

Zhang Chi is a Datong man from Shanxi, with a poor family, who became a small miner in his teens and made a living digging coal all day long. Fortunately, others are more clever, and they are appreciated by the mine manager, and he also has his own savings with his own efforts.

After working as a miner for several years, Zhang Chi felt that he had to do his own work to really make a lot of money. Just at this time, a small coal mine owner was planning to sell his coal mine because of financial problems, and Zhang Chi immediately seized this opportunity and reached an agreement with his boss to buy the coal mine together.

Just after they took over the small coal mine, a shocking news came that they had discovered a rich mine behind the coal mine. Since then, Zhang Chi has suddenly changed from a poor boy to a monopoly. Later, Zhang Chi made a big splash in the workplace, bought coal mines and ports, and his value immediately exceeded 100 million.

What makes Zhang Chi very distressed is that others compliment him on the surface, but behind his back, he says "upstart" and "coal boss".

Later, a friend's words woke him up: Your ancestors are farmers, there is no cultural heritage, and others respect your money, not you. I suggest you study the aristocrats of Dubai.

Coming to Dubai, Zhang Chi first wanted to taste red wine, came to a Western restaurant, saw a variety of red wines on the wine rack, Zhang Chi followed a bottle of fingers, but the result was a contemptuous look from the waiter.

It turned out that the waiter saw that Zhang Chi and his party were very ordinary, so he repeatedly confirmed with them: "Are you sure you want this bottle of red wine, it costs $10,000!" ”

Hearing this price, Zhang Chi was full of red face, patted the bar and said to the waiter: "You obvious bully us are foreigners, sitting on the ground from the price!" ”

The quarrel quickly attracted the restaurant manager, and when the manager understood the situation, he said slowly: "Sir, the bottle of red wine you ordered is called Romani Conti, it is the top French wine, the price is not wrong, do you need to open it?" ”

Hearing the manager's slightly sarcastic tone, Zhang Chi could no longer bear to whisk his sleeves away, and Zhang Chi's inspection also ended in a hurry.

Zhang Chi learned that ningxia Helan Mountain has a "100 acres of vineyards" project in the investment, so he wants to investigate the domestic wine, want to achieve the same excellent price, why foreign line, China can not?

Zhang Chi was very excited and flew directly to Ningxia, but when he arrived at Helan Mountain, he found that it was much worse than he imagined: in front of him was an endless gobi, a gust of wind blowing, and a yellow sand.

Zhang Chi was very suspicious, it was difficult for people in such a place to live, how could they grow grapes?

Merchants staff told Zhang Chi: Here and Bordeaux, France, the same latitude around 38 °N, long sunshine hours, less rainfall, loose gravel soil rich in minerals, these are excellent growth factors for wine grapes.

The staff also invited Zhang Chi to go to the surrounding villages to see, as soon as he entered the village, Zhang Chi found that the peasant life in this place was too bitter: eating potatoes and yellow steamed buns, the water to drink was also very turbid, and more importantly, there was not a single young adult in the village, and the people who stayed behind were either old people or children, and they were very worn.

Villagers say that each person earns less than 500 yuan a year, and they can't fill their stomachs when they stay in the village to farm, so they have to go out to work. Zhang Chi remembered the poor days he lived when he was a child, but after he had money, he spent days and nights looking at these children, and Zhang Chi's heart could not be calm for a long time, and he was also very guilty.

Zhang Chi made a decision on the spot, telling the staff: "Let's go back to sign the contract, I want this land!" I decided to stay and help the villagers get rid of poverty and get rich. ”

Zhang Chi then spent 20 million yuan to buy 10,000 mu of Gobi Desert, asked local farmers to work for him, 80 yuan per person per day, the end of the day, the surrounding farmers listened to the news, people who went out to work have returned to their hometowns and planted grapes with him.

Zhang Chi took off his suit, put on coarse cloth clothes and rubber shoes, carried hoes and shovels, and together with 500 local migrant workers, changed their fate by planting grapes.

To grow grapes, we must first manage the environment and afforestation! He spent 50 million yuan in this area to plant more than 2 million poplar trees, and invested heavily in the construction of irrigation systems and canteens and dormitories for employees, which added up to 500 million yuan! It far exceeded the original expectation of 300 million yuan.

In order to give the grape seedlings sufficient nutrients, Zhang Chi asked to dig more than 1 meter deep into the ground to plant grape seedlings, and the labor cost per mu was 6,000 pieces!

It was hard to load the seedlings, and the sandstorm came again. Just after the fierce wind passed, Zhang Chi ran to the vineyard to see, and the tears swirled in his eyes! Even the grape seedlings can be seen, they have long been buried in the sand!

But Zhang Chi did not give up, and finally he brewed Chinese his own wine, Ningxia Helan Mountain Donglu wine. It has been praised by people at home and abroad.

The eastern foothills of Helan Mountain are the largest contiguous wine grape production areas in the country, and 40 wines from the appellation are displayed in the Bordeaux Wine City in France all year round, becoming the only appellation in China to be displayed in the Bordeaux Wine City.

In domestic and foreign wine competitions, as long as there are wines from the Eastern Foothills of Helan Mountain, the total number of awards should account for more than 60% of the total number of Chinese wine awards.

Although Zhang Chi is now no different from a farmer, he is an aristocrat in my heart! This year's poverty alleviation drama "Mountains and Seas" is to publicize the spirit of dedication of entrepreneurs such as Zhang Chi, Wang Fengyu, Li Hua and other entrepreneurs in the frontline of poverty alleviation, and the soul of the TV series is to do hard-core advertising for Ningxia Hong.

Today, the Gobi Desert of Helan Mountain has become an oasis, gathering 200 wineries, grape planting reached 550,000 mu, the local people from less than 400 yuan per month income, to now more than 4,000 yuan per month, Ningxia has also become a dazzling "purple business card".

In order to give back to the society, Ningxia red and headline launch price of less than 100 yuan, taste comparable to foreign thousands of yuan of red wine, support domestic production, support national entrepreneurs, if you like to drink red wine, click on the link below the picture, you can taste.

Ningxia Helan Mountain high-quality wine

23 years ago, the boss of a coal mine in Shanxi went to Dubai for a tour, ordered a bottle of red wine during dinner, and the waiter asked with a disdainful face: Are you sure to open it? This bottle of wine costs $10,000. The boss's face turned red
23 years ago, the boss of a coal mine in Shanxi went to Dubai for a tour, ordered a bottle of red wine during dinner, and the waiter asked with a disdainful face: Are you sure to open it? This bottle of wine costs $10,000. The boss's face turned red
23 years ago, the boss of a coal mine in Shanxi went to Dubai for a tour, ordered a bottle of red wine during dinner, and the waiter asked with a disdainful face: Are you sure to open it? This bottle of wine costs $10,000. The boss's face turned red
23 years ago, the boss of a coal mine in Shanxi went to Dubai for a tour, ordered a bottle of red wine during dinner, and the waiter asked with a disdainful face: Are you sure to open it? This bottle of wine costs $10,000. The boss's face turned red
23 years ago, the boss of a coal mine in Shanxi went to Dubai for a tour, ordered a bottle of red wine during dinner, and the waiter asked with a disdainful face: Are you sure to open it? This bottle of wine costs $10,000. The boss's face turned red
23 years ago, the boss of a coal mine in Shanxi went to Dubai for a tour, ordered a bottle of red wine during dinner, and the waiter asked with a disdainful face: Are you sure to open it? This bottle of wine costs $10,000. The boss's face turned red

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