All the business today you can do it all with Musk's method!
In the traditional industry, this year's business is not easy to do, which business has homogenized vicious competition, which line is seriously involved, and the traditional economic development has no way to go to today.
Because the house, education, and medical care have almost emptied most people's pockets, and some people even carry loans for 30 years and 40 years, everyone has no money on hand, and they will become more and more cautious in consumption, and dare not spend money extravagantly.
In the face of such a situation, what kind of business should be done to make money? In fact, it is no longer a question of what business to do, but how to do it!
This society does not lack good products, does not lack good sales, does not lack good services, what is missing is the consumer population, how many people have fallen on the road to entrepreneurship since 2016, how many people have just begun to be full of confidence and ambition, but finally fell to the point of debt.
Because the times have changed, but most people are still using the traditional way to do today's business, naturally can not escape the doom of failure, and now what is more needed is to build a product view, user view, talent view and marketing view that matches the times.
Some people will ask, how can we do business in line with the development trend of the times? Musk's five major model thinking modes are worth learning:
The first light asset model: today's society is not suitable for asset-heavy entrepreneurship, we must learn to start a light asset entrepreneurship, do not move to invest, the larger the investment, the greater the risk, how many people are poured in the heavy asset investment, such as gyms, factories, chain stores, shopping malls, etc., in the current environment, these investments will often be lost.
The second result-oriented, that is, to make money first and then do business, such as the model of community group buying, after getting other people's money, use other people's money to buy goods to make money, rather than taking money to invest. What a capable person needs is not money, as long as he has a good idea, he will send him money at any time.
The third value exchange, through subsidies and free explosives in the early stage, locks the traffic in its own community, and then exchanges resources through traffic. For example, if you have 100 foodie group buying communities on hand, then you can go to 100 restaurants to cooperate and let them customize services specifically for your community, and you don't have to do anything but integrate resources to earn commissions.
Fourth, accurate matching, you must know what your customers need, what they like, and then design a chain of interlocking products, which can accurately recommend to users, so that users can repeat consumption and exert the lifelong value of users.
Fifth social fission: through the way of interest bundling, everyone can benefit and automatically and consciously participate in the activity. For example, Yunji, customers can save money by shopping by themselves, and sharing with friends can also make money, thus achieving unlimited fission. So that customers can spend at the same time, but also be able to do business to make money.
I summarize it as the king's monetization law in the Internet era: grasping the potential - penetration - transaction - service - sales - fission, simply put:
Through a cost-effective explosive mass to obtain new customers, and then these customers with the community model to do business, design interlocking product chains to allow users to repeat consumption, and finally design the fission mechanism, so that these customers pull a large number of new customers.
This is the most powerful innovative thinking at present, the future of business, is no longer simply selling products and services, but to create a closed-loop money-making system. Enterprises in various industries can use it, how to use it?
I recommend that you study my "Connected Profit Thinking", which summarizes the 108 secrets of 30 industries and ten times the performance: for example
How to create gold explosives and attract massive customers at zero cost?
How to manage the fan community and realize the automatic fission of fans?
How to design the product chain: entry explosives, standard products, profit products, so that users can not stop?
How to break the five major dilemmas of traditional enterprise products that are not easy to sell, profits are as thin as knives, talent retention, channel failure, and heavy asset operation?
How to grasp the golden outlet of the next decade: fission partnership business model, crowdfunding model, membership model, S2B2C model and so on
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Connected profit thinking
