The previous article talked about the "top ten brands in the 2021 sales list", there are few surprises, and the long-term dominance of the Japanese and German series is still the status quo. This article to say 10-20 ranking brands have a lot of surprises, for example, Tesla in the localization, sales into the top list, and as a former sales champion Ford is behind the bottom, gossip is not much, let's see who the 10-20 top ranking is spent on it.
11th place: Haval sold 738,000 units
The Haval H6 ranked first in the SUV sales list with a score of 360,000 units in 2021, but looking back at the highlight moments of more than 500,000 units in 2017 and more than 400,000 units in 2018, it can be seen that the Haval H6 has entered the downward slope of "yin and fall". However, Haval's M6, which went public in 2021, sold 143,000 units, and the Popular Model Haval Dog also had an excellent performance of 104,000 units.
If you don't advance against the current, you will retreat, and Great Wall Motors knows that if you only hold the 10-level SUV market and don't give up, you will definitely not be able to eat good fruit in the end. Great Wall has established another high-end brand, WEY, and in 2021, WEY has completed the comprehensive replacement of its models, launching mocha, latte, and macchiato models. In addition, the Great Wall also has an independent "tank" brand, and its tank 300 is the hottest hardcore off-road vehicle at the moment, and it is difficult to find a car! Even caused the situation that used cars are more expensive than new cars, and the subsequent tank 500 also has a very high voice. I believe that in less than one or two years, the achievements and performance of the Great Wall in the market will be extremely highly improved.
12th place: BYD sold 720,300 units
As a specialist in China's new energy vehicles, BYD's listing means that new energy vehicles have truly gone to the general public. In 2021, BYD sold 720,000 units, of which 593,000 were new energy models, of which 320,000 were pure electric models and 273,000 hybrid models.
Although BYD models are not seen in the top ten sales lists of cars and SUVs, each of its models has good sales, Han sold 117,000 units, an increase of 37.5% year-on-year; Song series sold 200,000 units, of which the EV version increased by 288.1% year-on-year, the DM version increased by 1650% year-on-year; the Qin series also sold 194,000 units.
13th place: Audi sold 691,000 units
Audi's performance in 2021 was relatively poor, last year it was 10th, but this year it fell to 13th, which is also the largest decline in sales in the BBA (-5.48%). Audi's highest sales in 2021 were A6L's 155,000 units, followed by Q5L's 137,000 units, followed by the A4L with only 121,000 units sold, followed by the Q3 with 91,000 units, and the A3 with 56,000 units.
The biggest reason for Audi's frustration is that A4L is at the end of the product life cycle, in the face of the strong 3 series and C-class that have been replaced, A4L has to reduce the terminal price to compete with second-tier luxury brands for the market, but Volvo and Cadillac are not vegetarians, which makes Audi's original highest sales A4L, now become the third.
With the completion of the A3 replacement, the new Audi family language blessing, A3 showed a strong product competitiveness, waiting for the A4L replacement, I think Audi's limelight is still there.
No. 14: Chery sold 412,000 units
As a veteran-level independent brand, many people do not know that its magic weapon lies in overseas markets, and in 2021, Chery Automobile's export volume will reach 269,000 units, ranking first in the export volume of Chinese brand passenger cars for 19 consecutive years. Judging from the domestic SUV list, Chery's main model, the Tiggo 8, sold 104,000 units, and the Tiggo 5X sold 51,000 units.
Chery was once considered a "technology flow" brand, but with the rapid rise of Geely and the Great Wall, Chery's technology research and development pattern is obviously still somewhat unable to keep up. At the same time, in recent years, Chery's series of "demolition" moves have also been considered by industry insiders to be a wrong move, the establishment of Jietu, Xingtu, Xiao Ant brand divisions, dazzling terminal development, so that many dealers have lost patience with Chery.
No. 15: Hyundai sold 384,000 units
Beijing Hyundai has set an excellent record of more than one million annual sales in China, and the brand sales ranked fourth in the highlight moment, but with the aging of the Mingtu, Tucson and ix35 models, Beijing Hyundai has no blockbuster model that can support its sales. At the end of 2020, when Beijing Hyundai listed a new first-generation Elantra, its vice president Du Junbao said that if Elantra could not sell 150,000 units a year, he and another vice president Fan Jingtao would not do it. Ironically, the Elantra sold only 130,000 units in 2021.
No. 16: Roewe Sold 382,000 units
SAIC Roewe's highlight moment has passed, and its right-hand man RX5 will sell only 85,000 units in 2021, only a fraction of the old rivals Changan CS75 and Haval H6. However, in the field of cars, Roewe is quite successful, and the i5 model has sold 110,000 units with its youthful design and high configuration.
Is Roewe not manpower enough? In order to deal with Changan CS95 that year, Roewe did its best to develop RX8, making the replacement of RX5 slower than others, resulting in being gradually eliminated by the market, and finally found that the market did not accept the domestic SUV of 200,000 yuan, which really picked up sesame seeds and lost melon.
No. 17: Tesla sold 323,000 units
Tesla's scythe for cutting leeks wields one knife after another, and the Model 3 that used to sell 500,000 is now only selling 200,000, which has truly entered thousands of households.
In 2021, Tesla sold 936,000 units worldwide, and the Model 3 and Model Y models contributed 911,000 units. In the domestic market, tesla model 3 sold 150,000 units in 2021, and Model Y sold 169,000 units. At present, Tesla's price in China has been stable, and the market reputation has gradually become recognized and even supported from the beginning of the question, just like Tesla's stock price, all the way to the song has become inevitable.
18th place: Trumpchi sold 315,000 units
Trumpchi's loneliness makes people sigh, once with GS4 to fight the world invincible, it did not take long for Trumpchi this brand to become a household name, but the step is big easy to pull the egg, GAC Group set up a new energy company, Weilai joint venture company and a series of riotous operations, resulting in Trumpchi's product development was sluggish, GS4 dry double clutch problem also with the market cycle thunderstorm, Trumpchi fell off the altar.
In 2021, the annual sales of the Trumpchi GS4 will be around 100,000 units, the sales of the M8 will be in the early 70,000 units, ranking in the top 2 of MPV sales, and the Shadow Leopard will sell 36,000 units.
Speaking of shadow leopards, Trumpchi is also a pot from heaven. As an A-class model with a starting price of less than 100,000 yuan, shadow leopard has a 100-kilometer acceleration of 6.95s, and a cool interior and exterior design, a proper 100,000 yuan small steel cannon, which is definitely a blockbuster model, but after "network violence", shadow leopard has made many potential consumers who are moved by it feel frightened.
19th place: Hongqi sold 272,000 units
In the past two years, Hongqi has made great efforts to get rid of the technical support of fawc joint venture and open the road of independent research and development. If you put the red flag in the luxury brand sales list, it can be ranked fifth.
Hongqi's sales volume comes from government procurement to a certain extent, and looking at the compound of government agencies and institutions, hongqi vehicles are the most. At present, Hongqi has completed the replacement of all its models, HS5 sold 120,000 units in 2021, and has been a member of the first ladder in the SUV level of 200,000 prices, followed by Hongqi H5 and H9 also sold 75,000 units and 39,000 units respectively.
20th place: Ford 239,000 units
It is not an exaggeration to say that Changan Ford is the most miserable joint venture brand, although there is a worse Peugeot Citroen, but Ford fell from the sales king to the bottom of the list, and the century-old Ford only took 5 years.
Looking back at Ford 5 years ago, almost every model under it was a hot sale, Forris, Fox, Mondeo, Wing Tiger, Exploration, and now every car is unpopular. In 2021, Ford sold the best is the Forris, which sold 43,000 units; followed by Mondeo, which sold 33,000 units with a sharp price reduction of 140,000 naked cars; Sharp World, Sharp World, Fox, and Explorer all sold 20,000-30,000 units. Or can't help but sigh, put 5 years ago, the sales data of these models should be added to the 0.
It is reported that Ford will be listed in 2022 a new generation of Mondeo, from the official picture, retains the sports style of the exterior design, but the interior is fully biased towards the technology style, ultra-long Dalian screen, knob shift and high-light atmosphere lights, which makes Mondeo have a good appearance, at least compared to Regal, Camry, Accord, Magolin these old rivals, the new generation of Mondeo has more advanced carriages.
Written at the end: 2022 The appetite of various car companies is very large
Few have completed the sales target in 2021, but the various car companies have a big appetite for the market in 2022, of which BYD, which only completed 740,000 units (wholesale sales) in 2021, but set a target of 1.2 million units in 2022; the Great Wall also set sales of 1.9 million units in 2022, and only 1.28 million units in 2021; Chery also increased from 960,000 units to 1.5 million units, one by one, in order to stimulate stock prices, the festival was gone.
The most anticipated in 2022 is the AITO car brand established by Huawei, which is reported to be produced by Xiaokang Group, and Yu Chengdong, head of the AITO brand, said that AITO will challenge the sales target of 300,000 units in 2022. For such words, we can only express New Year blessings, and have not experienced the beating of the automobile market to set sales targets, in the words of Li Shufu, it is not so simple to build a car.