On January 15, 2022, the Weipai User Fan Festival with the theme of "Super Call, Really Understand You" was officially opened at the Great Wall Technology Center. Weipai users from all over the country gathered together, and a user ceremony for "pet fans" officially began.
Weipai User Fan Festival scene
Yesterday, Weipai brought users the new category of "0 Anxiety Intelligent Electric" and the first model under the new category, Mocha DHT-PHEV, and jointly opened the era of high-end intelligent new energy with 450,000 Weipai users, bringing a new Wei. Today, unlike in the past, the user of this event is the C position. The whole event has users deeply involved in the whole process, from the actor protagonist, the host, to other performers, all of which are prepared and planned by the user-led core links.
Wei Pai riders co-created and adapted songs
The event also broke through the time and space boundaries between online and on-site. At the scene, the user sharing Mocha DHT-PHEV unboxing experience link was specially set up, and the Mocha DHT-PHEV two-wheel drive long endurance version relied on the pure electric endurance of 204km under the WLTC condition and the intelligent performance of the comprehensive endurance of more than 1000km, which made the users present clap their hands and praise. In addition, the scene also issued honorary work cards to users, played user short videos, user debut chorus and other links, so that users can enjoy the pride and glory of exclusive Wei brand owners. Online, Weipai released pet powder gifts such as zhixiangjia rights and interests packages to users, and linked up with the branch venues of the dealerships to create a fan celebration that is truly for all users. Whether online or offline, all links are set up around the "user-centric", and the commitment to transform into a user-oriented enterprise is implemented with practical actions.
Gu Huajun, Senior Director of Weipai User Operation Department
In addition, Weipai also launched the "Xiaowei Classmate 2.0" new car machine image release and user co-creation of intelligent car control watches, the establishment of "Wei Dimension Space Station" and the announcement of the construction of a real To C user experience model, and will go hand in hand with the "intelligent DHT and coffee intelligence" two core technology systems to jointly solve user car anxiety, energy replenishment anxiety, road right anxiety, safety anxiety, driving anxiety and other travel pain points, create a new category of 0 anxiety intelligent electric, help Wei Pai comprehensively transform into a user-oriented enterprise, become " Know your smart travel partner better."
At the event site, whether it is the wonderful programs presented, the new car machine image of Xiao Wei 2.0, the intelligent car control watch, the Wei dimension space station or the user experience mode of the real To C, there is a key word - "understand you". Because "understand you", we can develop many services or products needed to help users; because "understand you", we will hold this opening year activity that puts users in the "C position"; because we want to further understand you, Weipai will fully transform into a "user-oriented enterprise", work together with users to create an ideal "intelligent travel partner who knows you better".
Xiao Wei classmate 2.0 new car machine image
Xiao Wei classmate 2.0 new car machine image surprise debut to be a smart travel partner who understands you better
In the era of focusing on digital experience, in order to become a "smart travel partner who knows you better", we have brought users the new image of Xiao Wei 2.0. With an anthropomorphic image, Xiao Wei's new 2.0 car machine image has undergone earth-shaking changes in the performance of emotion and temperature. It has expressions, actions, and a simple appearance of technology, making it a perceptible image of communication between brands and users, and can fully understand user needs. In addition, it will use cloud speech synthesis technology based on Microsoft's deep neural network, getting rid of the cold machine tone, and the sound is naturally warm, bringing users a more intimate interactive experience.
At the same time, the new image of Xiao Wei 2.0 has also been fully upgraded in function. It enables 20 seconds of continuous dialogue, an unprecedented range of control, and in addition to increasing vehicle interaction, it can also be used to switch driving modes, activate automatic parking and other functions. At present, there are 14 vehicle designs and vehicle control capabilities that can be controlled by voice, which is in a leading position in the entire industry. In addition, it also unlocks the visible and speakable function, in the vehicle settings interface, without waking up to directly say what is displayed in the interface, you can achieve voice control, to simplify the complex.
The comprehensively upgraded Xiaowei classmate 2.0 new car machine image will become the intelligent IP image of Wei brand intelligent car products by virtue of its ADVANTAGEs such as AI image, growth and common growth. Its arrival further interprets the brand culture and technical temperature of Weipai's new generation of intelligent cars "understand you", and hopes to accompany users to grow every journey with intelligence.
Transform to a user-oriented brand Build a user experience model of true To C
At present, the product form of smart cars is very different from that of traditional cars, and services have begun to transform. Weipai took the lead in perceiving the changes in user needs, took the user as the center, and launched services such as zero anxiety transparent orders, service OTA user service capabilities, and user co-creation ecology to build a real To C user experience model. In order to alleviate the anxiety of users waiting, Weipai has connected 13 key nodes of the R&D, supply and marketing multi-system, built an online transparent order system, and linked up multiple channels to reach users, allowing users to control the delivery dynamics in real time. The service OTA growth user service created by the service OTA, from the "fast and trans" user problem closed-loop mechanism, the "advanced" intelligent marketing platform, and the "active" user full journey digital experience capacity building, realize the service operation system from the user to the official and cover the user's full scenario. As of January 10, the number of Wei APP user registrations has exceeded 1.4 million, and nearly 900,000 new user registrations will be achieved in 2021 alone, and the number of APP daily active users will remain above 10%.
In addition, with the core goal of building a million maker community platform, Weipai opened the operation plan of "Creative City" to realize the integration and value of multi-terminal resources such as brands, users and terminals. In 2021, we have created IP such as the Creative Stock Market, the Creative Academy, and the Creative Lab, so that users can become big winners in life.
The debut of the smart car control watch is the watch is the bridge connecting the user and the car
Weipai practices the concept of user co-creation with practical actions, and conducts beneficial exploration of the boundary between smart wearable devices and smart cars. Weipai intelligent car control watch uses highly scientific and technological ceramic and stainless steel materials, integrated lightweight design scheme, to achieve 5ATM waterproof level, can achieve open and close lock, one key start, one key to raise the window, tailgate opening, remote control car and other functions, go out without one more key, significantly improve the convenience. In addition, smart car control watches also have a wealth of health monitoring, sports management and other functions. It supports 10 sports mode management, helping users to control and manage their physical conditions at all times. It is not only a watch, but also a medal, always highlighting the user's extraordinary taste and high-quality lifestyle.
Set up the "Wei Dimension Space Station" to set out for the meta-universe through live broadcasting with users
Xiao Wei let us go further on the road of "understanding you". Adhering to the brand intention of "user-centric", Weipai aims at industry trends, builds a new media live broadcast center, and breaks through the traditional dimensional wall. Today, Wei Pai officially established the "Wei Dimension Space Station", and set out for a broader meta-universe with users through live broadcasting! On the Wei Dimension Space Station, Xiao Wei students will appear from time to time, constantly bringing surprises to users and bringing you a rich content experience of intimate understanding.
Weipai CEO Li Ruifeng and the core management team
Today, the transformation of the automotive industry to electrification and intelligence has become unstoppable. With the two core technical systems of "intelligent DHT and coffee intelligence", Weipai has become a "smart travel partner who knows you better" with a new category of 0 anxiety intelligent electric, and has made unremitting efforts to realize the user's wish for a better travel life!