【EV Vision Report】On January 15, 2022, the Weipai User Fan Festival with the theme of "Super Call, Really Understand You" officially opened at the Great Wall Technology Center. Unlike in the past, the user of this event is the C position. The whole event has users deeply involved in the whole process, from the actor protagonist, the host, to other performers, all of which are prepared and planned by the user-led core links.
What are the dry goods in this event? I'll take a look at it.
Xiao Wei students 2.0 new car machine image debut
In this era of intelligence, in order to become a better travel partner for users, Weipai brings users the new image of Xiaowei Classmate 2.0. Xiao Wei 2.0 has an anthropomorphic image and earth-shaking changes in the performance of emotions and temperature. It has expressions, actions, and a simple appearance of technology, making it a perceptible image of communication between brands and users, and can fully understand user needs. In addition, it will use cloud speech synthesis technology based on Microsoft's deep neural network, getting rid of the cold machine tone, and the sound is naturally warm, bringing users a more intimate interactive experience.
At the same time, the new image of Xiao Wei 2.0 has also been comprehensively upgraded in function. First, it can achieve 20 seconds of continuous dialogue, and the control range has reached an unprecedented breadth; secondly, in addition to increasing the vehicle's interaction ability, it can also be used to switch driving modes, activate automatic parking and other functions. At present, it can control the car equipment and car control capabilities through voice up to 14 items, which is in a leading position in the entire industry. What's more worth mentioning is that it also unlocks the visible and speakable function, in the vehicle setting interface, without waking up, directly say what is displayed in the interface, you can achieve voice control, to keep complicated and simple.
The comprehensively upgraded Xiaowei classmate 2.0 new car machine image will become the intelligent IP image of Wei brand intelligent car products by virtue of its ADVANTAGEs such as AI image, growth and common growth.
Connecting users and cars with watches, smart car control watches made their debut
Seeing this title, do you think Wei Pai began to sell watches "without doing business"? In fact, this is a useful exploration of the boundary between smart wearable devices and smart cars by practicing the concept of user co-creation with practical actions.
It is still interesting to talk about the origin of co-creation of this smart watch. As early as September 13, 2020, a user (Yu Yanqin) posted in the Wei APP, hoping that the Wei brand can develop a car smart watch key, WEY Butler (the official account in the APP) received the user's suggestions and feedback the demand to the relevant R & D department, the R & D department responded quickly and started the watch research and development work. Finally, at the Wei Brand Creation Academy Conference on May 29, 2021, it was announced that the watch has completed research and development and entered the testing stage, and was officially launched on the shelves on January 15, 2022, with its cool black version priced at 1499 yuan and titanium gray version priced at 1799 yuan.
According to EV Vision, Weipai intelligent car control watch uses highly scientific and technological ceramic and stainless steel materials, integrates lightweight design schemes, reaches 5ATM waterproof level, and can realize functions such as opening and closing, one-key start, one-key window lifting, tail door opening, remote control car, etc. Do not need to bring one more key to go out, significantly improving convenience. In addition, smart car control watches also have a wealth of health monitoring, sports management and other functions. It supports 10 sports mode management, helping users to control and manage their physical conditions at all times.
Build a real To C user experience model, wei brand to transform into a user brand
As we all know, smart cars are very different from traditional cars, so services have also begun to transform. Weipai took the lead in perceiving the changes in user needs, and took the user as the center, launched services such as zero anxiety transparent orders, service OTA user service capabilities, and user co-creation ecology, and built a real To C user experience model.
In order to alleviate the anxiety of users waiting, Weipai has connected 13 key nodes of the R&D, supply and marketing multi-system, built an online transparent order system, and linked up multiple channels to reach users, allowing users to control the delivery dynamics in real time.
The Service OTA growth user service created by Weipai ranges from the "fast and trans" closed-loop mechanism of user problems, the "advanced" intelligent marketing platform, and the "active" user full journey digital experience capacity building, realizing the service operation system from user to official and covering all scenarios of users. As of January 10, the number of Wei APP user registrations has exceeded 1.4 million, and nearly 900,000 new user registrations will be achieved in 2021 alone, and the number of APP daily active users will remain above 10%.
In addition, with the core goal of building a million maker community platform, Weipai opened the operation plan of "Creative City" to realize the integration and value of multi-terminal resources such as brands, users and terminals. In 2021, we have created IP such as the Creative Stock Market, the Creative Academy, and the Creative Lab, so that users can become big winners in life.
Set up the "Wei Dimension Space Station", Xiao Wei students let us know more about you
Finally, adhering to the original brand intention of "user-centric", Weipai aims at industry trends, builds a new media live broadcast center, and breaks through the traditional dimensional wall. Today, Wei Pai officially established the "Wei Dimension Space Station", and set out for a broader meta-universe with users through live broadcasting! On the Wei Dimension Space Station, Xiao Wei students will appear from time to time, constantly bringing surprises to users and bringing you a rich content experience of intimate understanding.
In addition, Weipai also issued honorary work cards to users at the scene, played user short videos, and sang choruses of users, so that users can enjoy the pride and glory of exclusive Weipai owners. Online, Weipai released pet powder gifts such as zhixiangjia rights and interests packages to users, and linked up with the branch venues of the dealerships to create a fan celebration that is truly for all users. Whether online or offline, all links are set up around the "user-centric", and the commitment to transform into a user-oriented enterprise is implemented with practical actions.
epilogue
Driven by the new round of technological revolution, automobiles are accelerating the transformation to electrification, intelligence, networking and sharing. With the two major technical systems of intelligent DHT and coffee intelligence, Weipai has created a new category of 0 anxiety intelligent electric, which solves the user's car anxiety, energy supply anxiety, road right anxiety, safety anxiety and driving anxiety.
The release of the new car and machine image of Wei Brand Xiaowei Classmate 2.0 can be called the ceiling of the voice interaction world. The release of weipai intelligent car control watch allows you to get rid of the shackles of car keys and show off the sky in front of friends and family. Building the user experience model of true To C and creating a user co-creation ecosystem is like moving the 4S store online, so that Weipai's service can also play to a new height like "Haidilao". Such a user-centered Wei brand can you not love?