Recently, the Association released the production and sales data of passenger cars in December 2021. According to statistics, the production of narrow passenger cars in December was 2.466 million units, an increase of 7.2% year-on-year. Retail sales of narrow passenger cars in December were 2.105 million units, down 7.9% y/y. Wholesale sales of narrow passenger cars in December were 2.366 million units, up 2.3% year-on-year.
Among the top ten automobile brands, Geely Automobile ranked third with monthly sales of 158765 units, only lagging behind FAW-Volkswagen and SAIC-GM, and the growth momentum was very strong. After the December sales came out, Geely Automobile also announced its total sales in 2021 on its official Weibo.
According to statistics, Geely Automobile's cumulative sales in 2021 are 1328029 units, which is almost the same as last year's sales, an increase of only 0.59% year-on-year. From the overall sales point of view, although the final achievements are far from the annual sales target of 1.53 million vehicles, only 86.8% of the annual sales target has been completed, but Geely Automobile still ranks first in the annual sales volume of Chinese brand passenger cars, counting this year, Geely Automobile has won the annual sales champion of Chinese brand passenger cars for 5 consecutive years, and most importantly, it has surpassed SAIC Volkswagen for the first time and ranked third in the annual list of car companies. Next, take a closer look at the performance of the subdivision brands and models.
In terms of geely brands, the sales of the "China Star" series, which pinned the brand's upward hopes, were 29,287 units in December, with annual sales of more than 210,000 units, of which the compact SUV Xingyue L sold 12,035 units in December, and the total sales volume exceeded 50,000 units in the five months of listing. The sales volume of the compact sedan Xingrui in December was 13,115 units, and the cumulative sales volume of the whole year exceeded 130,000 units.
As long as Geely can completely solve the production capacity problem of Xingyue L in 2022, with its leapfrog space, configuration and power performance, it will become the champion of SUV sales in the Chinese market.
The Emgrand family sold 27,804 units in December, with cumulative sales of more than 200,000 units in the whole year. On August 28, 2021, the "National God Car" Emgrand ushered in its fourth generation of products, as the first BMA structure car of the Emgrand family, the 4th generation Oftill not only inherited all the advantages of the old model, but also further enhanced the competitiveness, coupled with the strategy of selling new and old models in the same house, the high sales volume can be understood.
It is believed that in 2022, the overall sales volume of the Emgrand family will be further improved, and it will continue to consolidate its status as a "national car".
The Boyue family sold 19,048 units in December, with cumulative sales of more than 220,000 units in the whole year. In 2016, once the Boyue model was launched, it created the "Boyue phenomenon" that attracted the attention of the industry with the three good qualities of "good looking, good driving and good intelligence". Five years later, Boyue has developed from a single model to a family series, and it is believed that in 2022, the Boyue family will further consolidate its position in the compact SUV market and continue to provide consumers with better choices.
The new Binyue also delivered nearly 150,000 excellent results. As one of the few "small steel cannons" in the small SUV market that focuses on personality and control, Xinbinyue deserves the title of the first SUV of young people.
High-end brand Lynk & Co sold 25,846 units in December, an increase of about 4% year-on-year, an increase of more than 3% month-on-month, and annual sales of 220516 units, an increase of about 26% year-on-year, a new annual sales record.
The importance of Lynk & Co for Geely is not only reflected in sales, it also has to undertake the heavy responsibility of enhancing brand value and elevating brand image, from the actual performance, the average price of Lynk & Co products reached 158,000 yuan, has been very close to the price of popular models of mainstream joint venture brands, I believe that with the delivery of Lynk & Co 09, 2022 Lynk & Co will also create more new records.
The product under the Krypton brand, The Krypton 001, delivered 3,796 units in December, an increase of 88.7% month-on-month. The Extreme Krypton brand and Extreme Kr 001 can be said to have earned enough heat and eyeballs in 2021, but they have also received some criticism and criticism, hoping that the Extreme Kr brand can solve the problems of users as soon as possible, and further increase production capacity, making a good start for 2022.
After reviewing sales in 2021, let's look to the future. In terms of new vehicles, Geely expects to launch two A-class SUVs based on the CMA architecture and the same size as Boyue in 2022, as well as a small electric vehicle with a modification of geometry A and a modification of geometry C. In addition, the new hybrid models will also be launched in mid-2022, it is understood that the proportion of models equipped with the Raytheon hybrid system will reach 30% to 50%, which is definitely worth looking forward to.
Uncle Che summed up
Although the annual sales target was not completed in 2021, it did not affect Geely Automobile's vision and confidence in the future. In 2022, Geely Automobile will target annual sales at 1.65 million vehicles, in the opinion of Uncle Che, the reason why Geely Automobile will be so confident is mainly due to the "China Star" series and the hybrid models that will be fully popularized, coupled with the rapid development and stable improvement of Lynk & Co, Extreme Kr and geometric brands, I believe that in 2022, Geely Automobile will bring more surprises to consumers!