Recently, the Association of Automobile Manufacturers announced the sales ranking of automobile manufacturers from January to March, with 85 car companies on the list, and only 4 of them can exceed the 300,000 mark, which are FAW-Volkswagen, Changan Automobile, SAIC Volkswagen and Geely Automobile. Among them, Geely Automobile has always been "running in small steps" and constantly launching an impact on the top three positions of the list.
Entering April, Geely Automobile also took the lead in announcing the sales volume in March, and it can be said that after entering the tiger year, Geely Automobile has been marching forward and has been full of momentum. According to the announcement released by Geely Automobile, the Group's total vehicle sales in March 2022 reached 101166 units, up 1.14% and 28.9% respectively year-on-year and month-on-month.
It is worth mentioning that Geely Automobile' data of more than 100,000 vehicles in March and 326,000 vehicles in the first quarter was achieved by the Group through comprehensive breakthroughs in various fields such as Leishen Power, China Star and New Energy. Under the influence of many unfavorable factors such as rising raw material prices, parts supply crisis and repeated epidemics in the industry, Geely Automobile has still created more outstanding results than in the same period, which is very difficult.
Multi-point force Geely Automobile continues to make breakthroughs
Through years of unremitting efforts in technology research and development, product expansion, brand upwards and other aspects, Geely Automobile has made a comprehensive improvement in product strength, and has also further sublimated the brand influence. In the face of different market demands, Geely Automobile has subdivided its products and brands, and it is not difficult to find from the sales performance that Geely's achievements in the China Star Series, Emgrand Family, Shuangbo Family and Shuangbin Family are very eye-catching.
According to the data, the sales of Geely brand cars in March were 75,699, and the sales of the "China Star" high-end series reached 21,621 units, accounting for nearly 30%. Among them, the sales volume of the China Star high-end series models reached 21621 vehicles, accounting for 28.6% of the sales, and with the continuous increase in the sales proportion of the China Star series, it also shows that the strategic adjustment of the Geely brand has gradually entered the harvest period.
In addition to the sales pillar of "China Star", in March, the Emgrand family, the Shuangbo family and the Shuangbin family also won rich gains in their respective "battlefields". The sales volume of the Emgrand family once again exceeded 20,000, reaching 24,818 vehicles, entering the top ten of car sales; the Shuangbo family sold 10,824 vehicles; the Shuangbin family achieved sales of 13,214 vehicles; both of which also broke through the 10,000-vehicle mark.
At the same time, the "Bin series" of two products will usher in a facelift this year, the current Power Configuration Information of Binrui COOL has been exposed, the new car will be equipped with Geely Jinqing 1.5TD efficient power system, zero hundred acceleration is only 7.1s, 100 km fuel consumption (WLTC) as low as 5.9L. Binyue will also be equipped with the same engine, and we are also looking forward to the appearance of the two new cars.
Breaking 10,000 again The Lynk & Co brand can be expected in the future
In March, the sales volume of the Lynk & Co brand reached 13,567 units, once again exceeding 10,000 units, and continued to maintain a leading position in the Chinese high-end brand market. In the past 6 years, the Lynk & Co brand has started from the SUV model, gradually enriched the brand product line, and double checked the product strength and quality, forming a three-dimensional product layout of SUVs + cars, fuel + new energy, and performance vehicles. Has launched a number of models including Lynk & Co 01, Lynk & Co 02, Lynk & Co 03, Lynk & Co 05, Lynk & Co 06 and Lynk & Co 09, and the perfect product matrix has also allowed consumers to have a broader choice space, and has become a symbol of young trendy car brands.
In terms of marketing methods, the Lynk & Co brand has also made a lot of innovations and explorations, launching a trinity sales model of online mall, offline Lynk & Co Center and supermarket Lynk & Co space, which is also becoming the mainstream operation mode of the current automotive industry. Nowadays, the Lynk & Co brand has established a unique label and brand culture in the Chinese market, but the brand is not limited to the current pattern, but looks at the overall situation of the world and strives to open up overseas market space.
The Lynk & Co brand continues to deepen its "European strategy", and the Lynk & Co Rome Experience Store officially opened, the eighth experience store in Europe, and three more will open soon within the year. By supporting local brands and designers around the world to achieve sustainable development, Lynk & Co continues to move towards globalization with the concept of "more than cars".
It is believed that in the future, the Lynk & Co brand will still take the user as the core, continuously improve in terms of technology, performance and value, and always adhere to the global brand concept of "born global, open and interconnected" to bring consumers a new mobility experience.
Highlights focus On the strong rise of new energy models
In the field of new energy vehicles, Geely Automobile can also be described as gradually entering a better situation, in the sales express report released by Geely, the penetration rate of new energy products reached 18.5%, setting a new high in the history of Geely new energy. In March, Geely Automobile's total sales of new energy and hybrid models reached 15,557 units, an increase of 332% year-on-year, and once again achieved a substantial increase.
Among them, the sales volume of the geometry brand in March was 8,097 vehicles, up 334% year-on-year, and the terminal delivery volume exceeded 10,000 vehicles, reaching 10,152 vehicles. Cumulative sales in the first quarter were as high as 26,000 units, up 448% year-on-year. In addition, Geely Automobile's high-end new energy brand, Extreme Kr Automobile's sales reached 1795 vehicles in March, while the cumulative sales volume in the first quarter of this year was 8241 vehicles, affected by the impact of the epidemic on the supply chain, which still had a certain impact on the sales of Extreme Krypton Automobile, but with the follow-up parts and components and the gradual growth of the product camp, the future development of Extreme Kr Automobile must be better and better.
In March, Geely also officially launched the Thor Hi · X "Super Electromix", which is the successor to Thor Hi X "HEV", based on the "Thor God Intelligence Engine Hi · X" hybrid platform to create a new generation of "large mileage PHEV". According to Geely Automobile, compared with traditional PHEV and EV, models equipped with Raytheon Super Hybrid use high-performance electric drives with dual motors and above and have a pure electric range of more than 100 kilometers. At present, the first Emgrand L Hi · The X model has been unveiled and the new model is expected to be released in April this year.
And at 10:00 a.m. on April 26, the first Emgrand L Hi Hi · equipped with Thor's "Super Mix" The X model ushered in the global sale, and three new models were launched, and the price after comprehensive subsidies was 129,800-14.58 million yuan. The new car has achieved an excellent balance in both power performance and fuel economy.
At the same time, in terms of new energy power exchange and methanol vehicles, Geely has also made quite a breakthrough. As a newly established new company, The New Potential Energy Ruilan Automobile, which was sold in March with 2008 units, is on the right track. Geely's methanol sedan and remote methanol heavy-duty trucks have already started test and demonstration operations in the European country of Denmark. At the same time, Geely's first methanol/electric hybrid car Emgrand has also been officially exposed and is expected to be listed in the second quarter of this year.
Write at the end:
After five consecutive years of sitting on the throne of self-selling, Geely no longer needs to use sales to prove itself. Under the strategy of deepening the brand upwards, Geely Automobile Group has also branched out and deployed different brands on various fronts. Through a rich and diversified product layout, continuous research and development and innovation at the technical level, Geely Automobile's excellent performance in the first quarter of this year, especially new energy vehicles are developing rapidly. Geely Automobile has surpassed and led many established joint venture brands, and it is believed that Geely Automobile will continue to accelerate the transformation to new energy vehicles, bring more new products, and always stand in the dominant position in the future market.