Behind the 100,000 sales volume is the breakthrough of Geely New Energy and the highlight of high value| one-sentence comment

22/04/07

Lead

The high value of Thor's hybrids and Chinese stars is being highlighted.

Author 丨 Du Yuxin

Responsible editor 丨 Yang Jing

Edit 丨 Chic

On April 7, Geely Automobile announced the sales data for March, and Geely's monthly sales in the month once again stood on the high ground of 100,000 vehicles, reaching 101166 vehicles, achieving year-on-year growth, which drew a satisfactory end to the end of the first quarter of this year.

From the cumulative point of view of the first quarter, Geely's cumulative sales reached 326,000 units, a slight decline compared with 333,000 units in the same period, but considering the sporadic epidemic situation in the first quarter, and the shortage of parts and components and many other factors, this data performance is still very difficult and commendable.

What is more worth mentioning is that under the data of 100,000 vehicles in March and 326,000 vehicles in the first quarter, Geely has achieved greater breakthroughs and values than in the same period through breakthroughs at various levels such as Raytheon Power, China Star, and New Energy.

For example, after the listing of the Xingyue L Raytheon Hybrid Edition, there was a formal sales volume, which officially opened the era of Thor Hybrid; the proportion of the China Star high-end series has reached 28.6%, achieving a double increase in sales and brand value of Geely; the year-on-year growth of models in the new energy field has reached 332%, and the blue Geely action and the direction of conforming to the times are being cashed in step by step...

High-quality development has been written in Geely's development strategy since 2018, and it is interesting that Volkswagen has recently said that the key goal in the future is not growth, not quantity and market share, but more attention to sales quality and profit margins, which is a major change for the world's auto giants. There is no doubt that this change that has swept the entire industry has been demonstrated in the strategic transformation of Geely Automobile.

1

Thor attacked, Geely New Energy rose

On March 30, Geely Thor hybrid's first product, Hoshikoshi L Thor Hi· X oil-electric hybrid version ushered in the official listing, the two products priced at 171,700 yuan, 183,700 yuan, there is no doubt that the star more L Thor Hi · The opponent to be played by the X oil-electric hybrid version is the Japanese Honda and Toyota hybrids, and the Thor hybrid is also the most powerful competitor in the HEV market dominated by the Japanese.

Why? Look at the price and product strength can be seen, the same level of Japanese CR-V dual engine, RAV4 dual engine price of about 21-25 million yuan, not to mention that the Star More L than the competitors also have a wider body size and space, more exquisite interior, more intelligent product experience and so on. Especially in the fuel saving area, the model has a 3-speed DHT Pro as an intelligent energy control center, 20 kinds of driving conditions of the senseless switching, to achieve a balance of power and fuel consumption, NEDC fuel consumption of 4.3L / 100km, a tank of fuel limit endurance of more than 1300km, compared with the Japanese hybrid who is more powerful at a glance.

In fact, since the end of March to open the listing delivery, in March Star-More L Thor Hi · The wholesale sales volume of the X oil-electric hybrid version reached 1391 units, and in the next few months, with the technical effect of "China Star + Thor", this product should be able to achieve better market performance.

It is worth mentioning that in March, Geely also officially launched the Thor Hi · X "Super Electromix", which is the successor to Thor Hi X "HEV", based on the "Thor God Intelligence Engine Hi · X" hybrid platform to create a new generation of "large mileage PHEV". The first Emgrand L Hi · equipped with Thor's "super mix" and pure electric endurance of more than 100km X has been unveiled, the model can achieve "fuel saving and power saving", feed fuel consumption as low as 3.8L, comprehensive limit endurance of 1300km+. In terms of performance, it has achieved "abundant power", supports ejection start, and accelerates 6.9s per 100 kilometers.

In 2022, Geely Automobile will release more than 8 models of Thor Hi · X oil-electric hybrid and super electric hybrid products, including three oil-electric hybrids and five super electric hybrids, will gradually open the era of Thor hybrid, which will become a major breakthrough in the field of new energy, because the current infrastructure layout such as charging is not perfect, pure electricity generally has mileage anxiety and other factors, as well as the pressure of travel costs brought about by the frequent rise in oil prices, promoting Raytheon hybrid products to meet the real objective needs of consumers and are more popular with consumers.

With Thor as the driving force, Geely's new energy strategy can be said to have ushered in a new era of multi-point blossoming. In addition to the momentum of Raytheon hybrid, the achievements in pure electric and power exchange have also been gradually reflected, such as the sales of geometric brands reaching 8,097 vehicles in March, an increase of 334% year-on-year, terminal deliveries have exceeded 10,000 vehicles, and the cumulative sales of geometric brands in the first quarter reached 26,000 vehicles, an increase of 448% year-on-year, achieving "geometric" growth.

As a new car company that has just been established, it can be found that the company is on the right track. It is understood that in the first quarter, Ruilan Automobile has received cooperation intentions from more than 1,000 dealers, and more than 100 dealers have been identified to join. With the continuous promotion of channel expansion, the sales volume of Ruilan Automobile is expected to be further improved.

In addition, the intelligent high-end electric brand Ji Kr was affected by the impact of the epidemic on the supply chain in March, and the delivery volume of the month was 1795 vehicles. However, with the arrival of a new batch of core components at the end of March, the production and delivery situation in April is expected to improve. A few days ago, Extreme Kr announced price adjustments but did not increase prices in April, which left a buffer period for users, or will boost extreme Kr 001 orders to a new high in April.

In March, methanol cars and remote methanol heavy trucks developed and produced by Geely started testing and demonstration operations in the European country of Denmark. This means that Geely methanol vehicles are recognized in developed countries in Europe and the United States, which is an affirmation of Geely and an affirmation of China's automobile manufacturing industry. Marking Geely's 17 years of persistence in methanol vehicles, it is gradually blossoming.

It is understood that Geely's first alcohol-electric hybrid car Emgrand has also been officially exposed, the car is equipped with the world's first 1.8L alcohol-electric hybrid engine and hybrid electric drive DHT transmission, truly achieve a win-win situation of "strong power" and "low energy consumption", the cost of travel per kilometer is less than three cents, and it is expected to be listed in the second quarter of this year.

It is worth mentioning that in order to accelerate the comprehensive transformation of Geely New Energy, Geely will also carry out comprehensive empowerment and upgrading of new energy on the sales network, open geely main network dealer resources, concentrate superior resources, strengthen and expand geely geometry pure electricity sales network, increase channel coverage, in addition, Raytheon super electric mix will also fully empower Geely's main sales network G network and L network, Geely new energy transformation into a new era.

2

China Star and Lynk & Co lead high-value breakthroughs

When the automotive industry entered the era of scuffle, in fact, the discussion of quantity and quality began to argue endlessly, just like the Volkswagen Group mentioned at the beginning of the article, and also moved towards a new era of changes from "quantity" to "quality". There is no doubt that Geely's high-quality strategic planning and development in the past 4 years, has achieved good results, especially the Geely brand of China Star and Lynk & Co brand, which have become the two carriages driving Geely's high-quality development.

Geely brand sales in March 75699 vehicles, of which the China Star high-end series in March sales of 21621 vehicles, accounting for 28.6% of the total sales of geely brands, has been very close to the launch of the China Star series, Geely's sales of the product series accounted for 30% of the target.

It should be known that the average selling price of China Stars has basically entered the selling price range of mainstream joint venture brands, which means that for Geely, the sales value, revenue, brand value and brand image will be further improved, and behind this is a more comprehensive recognition of Geely's brand, technology and products.

Up to now, the cumulative sales volume of the China Star series has exceeded 340,000, and the sales of Xingrui and Xingyue L have remained at the level of 10,000 units sold per month, and it can be preliminarily concluded that the launch of the China Star series is very successful.

Another horse-drawn carriage is Lynk & Co, which sold 13,567 vehicles in March, with cumulative sales of nearly 700,000 in the more than five years since the establishment of the brand, and has now become a symbol of young trendy car brands. Moreover, the sales model of online mall, offline Lynk & Co center and supermarket Lynk & Co space, which has been explored and implemented by Lynk & Co in the past five years, has become the mainstream operation idea of the automotive industry. For example, with APP as the core, Lynk & Co space and central store as the auxiliary community operation, it has gradually spread from Lynk & Co to the group level, and even become a major trend in the industry.

In addition to blossoming in the domestic market, Lynk & Co is also continuing to deepen the "European strategy", and the Lynk & Co Rome Experience Store was officially opened, the eighth experience store in Europe, and three more will open soon within the year. By supporting local brands and designers around the world to achieve sustainable development, Lynk & Co is moving towards globalization with the concept of "more than cars".

In terms of conventional models, along with the era of technology Geely 4.0, it has also ushered in new upgrades, such as the Thor power mentioned in the previous part of the article, which will gradually be decentralized to its conventional models. The annual update and change will also gradually strengthen the product strength advantages of these products.

In March, the Emgrand family, the Shuangbo family and the Shuangbin family contributed 24,818, 10,824 and 13,214 vehicles respectively. Among them, boyue, binyue, emgrand sales are more than 10,000. Among them, two products under the "Bin series" will usher in a facelift this year, the current power configuration information of Binrui COOL has been exposed, the new car is equipped with Geely Jinqing 1.5TD efficient power system, zero hundred acceleration is only 7.1s, 100 kilometers of fuel consumption (WLTC) as low as 5.9L. Binyue will also be equipped with the same engine, and the positioning of the steel gun model will once again be worthy of the name.

The Emgrand family has become the main sales force of Geely cars under the impetus of the 4th generation emgrand and Emgrand L, especially after the launch of the Emgrand L Raytheon super mix, which will further enrich the product matrix of the Emgrand family, provide consumers with more choices, and further strengthen the product strength of the Emgrand family.

Therefore, high value and high quality are not only to increase the price of their products, to increase the average selling price of products, so that consumers are willing to spend the price of buying a joint venture brand car to buy Geely cars, but also to bring consumers more different products and brand cognition, so that consumers can see, touch and drive to Geely Automobile's products, they will experience a stunning feeling, subvert the past consumers' inherent cognition of Geely Automobile, which is the real embodiment of high quality and high value.

At present, there is no doubt that Geely is on the right path.

Du Yuxin

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