On the evening of April 7, Geely Automobile released its sales data for March, with a total of 101,166 new cars sold, which was basically the same as the same period last year, and the cumulative sales of new cars in the first quarter were 326,024, a slight decline compared with the same period last year, but considering the repeated epidemics this year and the tight global supply chain, Geely Automobile's achievements are also worthy of recognition. At present, Geely Automobile has completed 17.5% of the target of 1.65 million units in 2022.
The highlight of March's sales data remained the same as before, geely automobile continued to achieve breakthroughs in the field of new energy, with sales reaching 15,557 units in the month, an increase of 332% year-on-year. Among them, 11,900 pure electric models, an increase of 538%; 2,266 plug-in hybrid models, an increase of 30% year-on-year; and 1,391 gasoline-electric hybrid models.
At present, Geely Automobile has a very comprehensive layout in the field of new energy. First of all, the pure electric vehicle market, the geometric brand in March to achieve a single month terminal delivery volume exceeded 10,000, the first quarter of the cumulative sales reached 26,031 vehicles, an increase of 448% year-on-year, is the main growth force in the field of new energy geely automobile; the main power exchange travel Ruilan Automobile sales in March 2,008 vehicles, an increase of 24% month-on-month, has become a new incremental approach; the Krypton brand in March delivery of 1795 vehicles, the cumulative delivery of 14248 vehicles, with a part of the key components in place, the delivery volume in April is expected to continue to improve.
The second is the main energy-saving hybrid market, although the current sales have not yet shown a major improvement, but with the Star More L Hi · The X oil-electric hybrid version is available on March 30, along with Emgrand L Hi · The appearance of the X, coupled with geely's already determined that it will launch more than 8 models of the Thor Hi · in 2022. X oil-electric hybrid and super electric hybrid products, and even the 4th generation emgrand alcohol electric hybrid using green methanol will also be listed in the second quarter, just like our previous analysis, with excellent technical standards, this year's Geely Automobile is very likely to achieve substantial performance growth through hybrid models, which is also Geely Automobile's killer skill this year.
The brand brought by high-value products is also the main tone of Geely Automobile in March. Among them, the proportion of sales of the Geely brand's China Star series continued to increase, accounting for 28.6% of the brand's total sales, and its monthly sales reached 21,621 vehicles, an increase of 58.3% month-on-month, which shows that Chinese consumers fully accept and recognize the value strategy of "China Star", making it a representative of the geely automobile brand upward, confident and high-quality development.
The Lynk & Co brand, which focuses on the high-end market, sold 13,567 units in March, up 28.9% month-on-month, and has accumulated sales of nearly 700,000 units so far. Although the sales volume of the Lynk & Co brand has been relatively stable, for a brand that has been operating for 5 years, has a clear brand label, and has as many as 7 different types of models, its market situation has not been opened for a long time, and it is impossible to form a qualitative change through scale, which is obviously not in line with expectations. However, the good news is that the average price of bicycles under the Lynk & Co brand has reached 158,000 yuan, and the target consumer group is mostly Gen Z, as long as the existing rhythm is maintained and the subsequent development is still expected.
In addition, as the mainstay of Geely Automobile, the Emgrand family, the Shuangbo family and the Shuangbin family contributed 24,818 vehicles, 10,824 vehicles and 13,214 vehicles respectively. Among them, although boyue, binyue, emgrand sales have achieved more than 10,000, but there is a saying, compared with the same level of competitors, the comprehensive product strength of some meritorious models has been slightly tired, the most important thing to mention here is Boyue, has been farther and farther away from the peak results of the past, it is recommended that Geely Automobile update it as soon as possible, so that it can keep up with the market rhythm, and assist Xingyue L to guard the mainstream market of 100,000-200,000 yuan of SUVs.
In terms of overseas exports, Geely Automobile sold 7,788 vehicles in March, and the sales volume in many countries grew rapidly, among them, the Philippines hit a record high in the month, Kuwait and Qatar sold more than 200% year-on-year, Jordan sales increased by 141% year-on-year; the overall sales in Latin America increased steadily, increasing by more than 40% month-on-month and 247% year-on-year.
Kanche said:
After entering the era of architecture car manufacturing 4.0, the development path of Geely Automobile is clearly visible, that is, the high-quality development path of new energy + high-value construction will be the key to Geely Automobile's realization of the 2025 strategy. However, Geely Automobile currently has the problem of conservative development, which is not only reflected in the Geely brand, but also in the Lynk & Co brand. In the face of the increasingly young and personalized automobile consumer market, the current lack of super explosive products, if Geely Automobile, which takes a steady and steady route, does not make some adjustments, it may encounter setbacks in the future.