In the name of "Travel +", the number of products of Jietu Automobile is dazzling.
On January 10, 2022, China's first Travel + Conference and Jietu Automobile Brand Night event with the theme of "Our New Journey" was held in Fuzhou, and Jietu Automobile released a new product strategic plan, comprehensively upgrading the "Travel +" strategy from the brand, product and marketing dimensions, and officially releasing the four major product sequence layouts of X, T, P and V, opening the era of "4+3+N product matrix".
At the event site, Yin Tongyue, chairman of Chery Holding Group, said: "As the innovation pioneer of Chery Group, Jietu Automobile will meet market challenges with continuous brand innovation, product innovation and marketing innovation, and build the 'travel +' ecosystem into a new benchmark for user experience in the automotive industry." ”
Surprise wins and breaks the game with "Travel +"
For most people, the most difficult part of travel is actually the beginning, and it always takes a lot of courage to start a new journey.
Jetway Cars seized on this. Since its establishment in 2018, Jetway Auto has been firmly practicing the "Travel +" strategy, continuously expanding the "Travel +" ecosystem and enriching the "Travel +" products, so as to bring users a more surprising, comfortable and convenient travel experience.
In terms of creating a "travel +" ecosystem, Through the integration of well-known domestic tourism industry resources such as Fantawild, Tuju, Ctrip, Qunar and so on, Jietu Automobile has built three-level rights and interests in the whole country, branches and localities, in addition to providing users with value-added rights and interests, but also through the "Travel +" ecosystem to achieve positive interaction with users, so that users can enjoy more scenarios and interesting experiences such as price concessions and exclusive gifts.
Specifically, Jietu Automobile has cooperated with enterprises or scenic spots such as Tuju Campground, Qunar.com, Pathfinder, Hongxing Erke, Inner Mongolia Keshketeng Banner, Ningxia Shapotou Scenic Area, covering the three major ecosystems of travel, consumption and leisure, and has built 80 "travel +" ecological alliance units, according to the plan, it will be expanded to 100+ in 2022.
Bao Siyu, deputy general manager of Chery Holding Group and general manager of Jetway Automobile, said: "Jetway firmly practices the 'Travel +' strategy, continuously expands the 'Travel +' ecosystem, enriches the 'Travel +' products, expands the 'Travel +' station, and upgrades the 'Travel +' platform, bringing more surprises and joy to users in the journey, and also broadening the boundaries and horizons of Jetway, providing more development possibilities." ”
Not only that, co-creation with users is a hot topic at the moment, and Jietu is obviously quite experienced. In the "Peer-Damei China" travel dream plan, Jietu Automobile has turned the one-time car purchase of the traditional automotive industry into an in-depth travel experience by opening up natural routes, cultural routes, and exploring routes, and users participating in the joint creation of the "Road Book Co-creation Plan", so that "Jietu users" can become "users' Shortcuts".
Further enrich the "Travel +" product
In terms of creating "travel +" products, Jietu Automobile also spares no effort.
The event debuted the Kunlun architecture, combined with Chery Group's platform architecture and "travel +" positioning, to support the iterative capability of 5G intelligent driving, providing more creativity and imagination for the "travel +" intelligent ecology, and connecting the needs of unlimited possible travel scenarios.
In addition, there is also a concept car codenamed Jietu T-X that has officially debuted, attracting the attention of many people.
In the planning of Jietu Automobile, the T product series aims to broaden the boundaries of travel and create off-road "solutions" for users to protect the ultimate safety and release driving pleasure. In terms of power, the T product range includes 1.0T, 2.0T, 3.0T fuel version and hybrid, pure electric and other options, the body includes load-bearing or non-load-bearing two kinds of body structure, using a four-wheel drive system equipped with differential lock, including mechanical four-wheel drive and electric four-wheel drive versions.
In the future, the product sequence will launch a variety of models such as hardcore off-road, intelligent off-road, luxury off-road and even pickup trucks, with vehicle lengths ranging from 4.6-5.1 meters, covering the price range of 150,000-300,000 yuan to meet the off-road travel needs of different consumers. The T-1, the first model in the future T product line, will be launched in 2023.
In addition to the T product sequence that focuses on hardcore off-road, Jetway Auto has also released x, P and V product sequence layouts, which are mainly SUV, hardcore pickup truck and MPV models, marking the official opening of the "4+3+N product matrix" era of Jetto Automobile, namely SUV series (Jietu X-1, Jietu X-2, Jietu X70, Jietu X90), cross-border series (Jietu Hardcore Off-road, Jietu Hardcore Pickup, Jietu MPV), Hybrid Series (synchronous planning of hybrid and living space series of all products).
A long-term doctrine that firmly puts users first
As an independent cutting-edge SUV brand that has created 460,000+ units in 40 months, "Jietu Speed" has always been talked about in the industry. At this brand night, we can also see that the popularity of Jietu Automobile is indispensable in terms of time, location, people and people.
Whether it is product research and development, or marketing, channels and layout for the "travel +" ecosystem, Jietu Automobile maintains a completely different temperament from most traditional car companies, and its continuous improvement in product research and development, the optimization of user experience, and the continuous pursuit of automotive intelligent ecology reflect its long-term thinking.
In the past 2021, Jietu Automobile has sold 154077 vehicles in the whole year, an increase of 17.9% year-on-year, and sold more than 10,000 vehicles for 12 consecutive months. Born in 2018, as of the end of December 2021, the cumulative sales volume of Jietu Automobile has reached 463814, and the development momentum is strong.
In terms of user experience in the "Travel +" ecosystem, up to now, the number of Jietu APP users has reached 340,000, nearly 200 travel peripheral products, sales of 1 million + pieces, a total of 1800+ travel experience activities, more than 100,000 + people experience, covering more than 20 provinces, more than 100 cities.
The next 2022 will be the first year of the "4+3+N product matrix" era of Jietu Automobile, according to the plan, new products such as Jietu X-1 will be listed this year. With the development of new media channels such as e-commerce, it is expected to reach sales of 200,000 vehicles in 2022 and achieve the goal of annual sales of more than one million by 2026.
In the future, we will wait and see whether Jetway Can truly build a "travel empire".