Jetway Has been moving a lot lately and maintaining a good heat in the market, but these have not brought significant help to its sales. From the perspective of sales trends, Jietu Automobile is getting farther and farther away from the peak of the monthly sales of more than 20,000, and although the sales volume in the past year has occasionally fluctuated, most of them have remained hovering between 10,000 monthly sales. In March, Jietu Automobile sold a total of 10,006 units including export sales, which is obviously not a good sign.
Although There are many X70 series and X90 series models under Jietu Motors, there is no real main model that can carry sales. The X90 series has been tepid due to its high price, although the X70 series has won the favor of many consumers with its cost-effective characteristics. However, with the emergence of younger competitors at the same level, self-protection is still difficult, not to mention the breakthrough in sales.
Therefore, Jietu Automobile can only hope for the emergence of new products to break the current deadlock. At present, the models on sale of Jietu are all medium-sized and above positioned SUVs, and they have gained advantages by "hitting small with big". In the most competitive compact SUV market, Jetway has always maintained a wait-and-see attitude. Nowadays, with the change of consumption concept, people no longer blindly take "big" as beauty, and youthfulness and intelligence have become new measurement standards. Driven by this main tone of the market, Jietu Automobile finally decided to adopt a positive competition method to win the recognition of the market.
So we can see that Jietu's new compact SUV model, Jietu Dasheng, almost everywhere wants to mingle with young people. For example, in the naming of models, it is also necessary to follow the trend and finalize the naming through voting, which can be said to have earned enough market heat. In terms of model design, Jietu also spares no effort to show the side of catering to the preferences of young people.
The appearance of the shape incorporates the popular mecha style and bezel-less grille design, which is very different from other models on sale in Jietu, and the official called this the design language of "Huicheng Leader". The borderless front grille of the front face is matched with a split headlight group, combined with the staggered striped net design, making its overall shape full of sci-fi. This kind of bezel-less grille design is actually very common, like the Changan UNI series, Chery Ou Mengda (OMODA5) and so on also use a similar layout, quite a bit of street car standard potential.
The side lines of the body are tough, and the inverted wheel eyebrow lines have a bit more combat atmosphere. The rear of the car adopts a forked taillight similar to changan CS75 PLUS, the middle of the light group is the English LOGO of Jietu, and the exhaust layout of the bilateral four out is designed to resemble the style of the fighter inlet, bringing a good visual impact. However, the current online wind reviews seem to be not too cold to the tail design of Jietu Dasheng, some people think that the design style is unacceptable, and some people bluntly say that this is "copying" the design of Changan CS75 PLUS. I don't know what you think about that.
Judging from the official map of the Interior of Dasheng released by Jietu, it is difficult for you to believe that this will be the interior layout of a fuel vehicle, and the rich sense of technology it exudes is no less than that of new energy models. The center console features a symmetrical, layered design, an 8-inch dashboard with a HUD head-up display, and a dual-spoke multi-function steering wheel with a pocket gear design that adds a bit of gearing.
However, the most eye-catching is its 15.6-inch ultra-thin bezel-less suspended central control touch screen, from the renderings, it is indeed very feeling, that is, do not know what the actual operation effect will be. It is estimated that in the future, the fuel vehicle hanging large screen will become a trend, and the large screen will not only save the effort of designing the layout, but also win the reputation of full of scientific and technological sense, why not enjoy it.
In terms of power, Jietu Dasheng may provide two power versions of the fuel version and the hybrid version, the fuel version or will be equipped with 1.5T (156 horsepower) and 1.6T (197 horsepower) two engines, the transmission system or will continue to provide 6-speed manual transmission, 6-speed dry and 7-speed wet dual-clutch transmission. The hybrid model may use Kunpeng power, a hybrid system composed of front dual motors + rear single motor + 1.5T engine.
Mecha, sports, sense of technology, hybridization, etc., Jietu Dasheng can be said to be the main demand point of the integration of young consumers for vehicles, but this integration is too flamboyant and personality due to "too strong force", this feature is actually easy to make Jietu Dasheng become the existence of a small number of consumer groups. Looking at the long-term hot models now, although they also shout out the slogan of youth and sports, most of these are as gimmicks, and the main body of the vehicle shape is still mainly attractive.
In addition, due to the variety of power combinations provided by Jietu Dasheng, the future price range of the car will be relatively large, and it will face more competitors of the same level, such as Changan Auchan X5, UNI-T, Geely Xingyue L and BYD Song PLUS. At this time, the drawbacks of the brand positioning of Jietu's main low-end market have been revealed, and compared with independent first-line brands, its brand market influence is inevitably slightly insufficient, which may also become a stumbling block for Jietu Dasheng to achieve brand breakthroughs.
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