On January 13, the Association officially announced the sales of domestic automobiles in December and 2021. According to the data, domestic automobile sales in December were 2.105 million units, down 7.9% year-on-year and up 15.9% month-on-month. In 2021, the total domestic automobile sales were 20.146 million units, an increase of 4.4% year-on-year.
It is worth mentioning that the sales of new energy vehicles reached 475,000 units in December, an increase of 128.9% year-on-year and 25.5% month-on-month; the cumulative sales volume of 2021 reached 2.989 million units, a sharp increase of 169.1% year-on-year. From the perspective of the overall auto market environment, new energy vehicles are still in a stage of rapid growth.
In various market segments, there are also new changes in the sales rankings in December and 2021.
Geely surpassed SAIC Volkswagen for the first time
Geely Automobile's sales in December were particularly eye-catching, with sales of 141,640 units in December, down 0.5% year-on-year, but second only to FAW-Volkswagen in the sales rankings, ranking second in the December automakers' sales rankings. This is not only the first time that Geely Automobile has surpassed SAIC Volkswagen in its monthly sales, but also the first time in its own brands.
Although FAW-Volkswagen fell by 34.9% year-on-year in December, it is still the best-selling automobile manufacturer in China, in addition, SAIC-GM's decline in December is also quite obvious, which is the largest decline in the TOP15 of automobile manufacturers, a year-on-year decline of 36.5%, which also makes SAIC-GM directly fall to eighth place in the sales list of automobile manufacturers.
In the total sales ranking in 2021, the north and south volkswagens still won the championship, and had to lament the influence of the public in China. It is worth mentioning that 6 of the top 15 annual sales of automobile manufacturers are independent brands, and the dominance of joint venture cars is gradually disintegrating. Among them, BYD is the car company with the largest sales growth rate, with year-on-year sales reaching 73.5% in 2021, and the top five car companies in terms of sales have been affected by different degrees of year-on-year decline.
Xuan Yi lost his crown in pain
Coming to various market segments, from the sales ranking in December, Xuanyi, who has long occupied the sales champion of the car market, was terminated by Hongguang MINI, and lost the champion position of car sales champion in December with a gap of 79 vehicles. However, in terms of annual sales, Xuanyi is still the undisputed sales champion in the car market, more than 80,000 vehicles ahead of the second place Langyi.
In 2021, the B-class car market is the world of Japanese cars, and Maiteng can be said to be high and low in 2021, although it has achieved good results in the first quarter, and even once became the top single-month sales of the B-class car market. However, in the following months, the Japanese B-class sedans represented by Camry, Accord and Tianlai rose in an all-round way, occupying the top three of the entire B-class sedan market.
Among them, camry ended the Accord's annual sales of B-class cars, with sales reaching 28,152 units in December, a year-on-year increase of 49.9%. German and American brands were defeated by Japanese cars in the 2021 B-class sedan competition.
Coming to the side of independent cars, Evergreen Geely Emgrand continued its strong performance for many years after last year's replacement, and its sales reached 27,798 units in December, becoming the best-selling car in its own brands. And BYD Qin is also the biggest dark horse last year, achieving a year-on-year increase of 485.7% in December, if it were not for the lack of production capacity, I believe that the BYD Qin family would have a more eye-catching performance.
The SUV market is highly polarized
SUV has always been a bridgehead for independent brands to confront joint venture vehicles, and in December and annual sales, haval H6 has unsurprisingly become the sales champion again. It is worth mentioning that Haval H6 and Tesla Model Y both sold more than 40,000 vehicles in December, winning the first and second place in the SUV market in December.
Bydir Song, which ranks third in sales, sold only 22,340 units in December, and the polarization of the SUV market is particularly serious. However, in the annual sales ranking, Changan Automobile is the only independent brand with two models squeezed into the top 15 of the annual sales ranking of SUV, namely Changan CS75 and CS55, of which Changan CS75 is also the runner-up in the annual sales volume of the SUV market, and the performance is quite eye-catching.
From the overall environment of the SUV market, the main is the competition between Japanese SUVs and independent SUVs, only one Model of The wayview SUV has been shortlisted for the annual sales of the association SUV TOP15, BMW X3 and Audi Q5 Needless to say, it belongs to the category of luxury brands. In a sense, the competitiveness of Japanese and independent brands in the SUV market is steadily improving, while German and American brands are declining.
BMW in the luxury car market is the biggest winner
2021 is definitely a year of victory for BMW, both in terms of global sales and domestic sales, it has achieved a reversal of Mercedes-Benz. On the one hand, it is because Mercedes-Benz is deeply mired in the lack of cores, on the other hand, it is also because of what Mercedes-Benz has done in China in recent years, which has greatly reduced its influence, and domestic consumers have become more and more rational in buying cars.
In the high-end car market, the Mercedes-Benz E-Class and C-Class saved face in December, with sales reaching 13,904 and 9,530 units respectively, becoming the sales champions in the luxury C-class sedan market and the luxury B-class sedan market, respectively. But in terms of total annual sales, BMW is the strongest king, the 5 Series and 3 Series won the first and second places in the luxury car market, even the Audi A6, the performance is better than the Mercedes-Benz E-Class.
In the high-end SUV market, it is relatively chaotic, not only with Tesla Model Y inserting a foot, but also with the gradual rise of new independent car-making forces such as ideal ONE. The high-end SUV market in December was dominated by tesla model Y and ideal ONE, which made the BBA ashamed.
And in terms of total annual sales, the Tesla Model Y was also the best-selling high-end SUV last year, with sales reaching 169853. In the BBA, the best-selling is still the BMW X3, with annual sales reaching 149742, an increase of 11.6% year-on-year, followed by the Audi Q5 and Mercedes-Benz GLC. Just imagine, if it weren't for a Tesla Model Y halfway, wouldn't BMW become a "Grand Slam" in the high-end sedan and SUV market?
Write at the end:
In 2021, it can be clearly found that new energy vehicle brands are rapidly rising, especially in the high-end market, making it difficult for BBA to overwhelm. As more traditional car companies begin to transform to new energy, the competition in the new energy market will further intensify in the future.
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