The years do not live, the seasons are like a stream. For China's auto market, 2021 is a year of ups and downs but then advanced. Although the epidemic situation has gradually stabilized and the automobile market is recovering, it is facing severe challenges brought about by "lack of core" and "raw material price increases". At the same time, the fourth scientific and technological revolution has accelerated its incubation, bringing new challenges and opportunities to the development of the automobile industry.
Beginning and ending, the sun and the moon are also. Resurrection from the dead, four hours is also. Odd and positive are born, the cycle is unprovoked, the rise and fall are born together, the cycle is unprovoked, the rise and fall are born together, and the cycle is infinite. Opportunities breed challenges, and challenges breed opportunities, which is a law that has not been broken for thousands of years!
Hiding is the best state in winter. All the potential and precipitation are for the brightness and growth of the coming day. Winter Tibet means that even if we have a tiger in our hearts, we can sniff the roses and wait for the spring to blossom.
The system is new, and the quality of operation continues to improve
"Tibet" is the foundation of all things, the small motor of energy. For enterprises, it indicates a new round of growth and force.
Under the great changes of the times, high-quality development is the only way for the transformation and upgrading of China's automobile industry; at the same time, through a high level of openness and cooperation, further integration into the global industrial chain and creating a new situation of win-win cooperation are the compulsory lessons for China's automobile industry to change from weak to strong.
As one of the leading enterprises in China's automotive industry, SAIC-GM has the most complete local industrial chain among joint venture car companies while supporting the strength of shareholders of both sides. Over the past 24 years, fully integrating global superior resources, focusing on users and markets, and continuously forging the competitiveness of the differentiated system covering the whole business chain such as product research and development, capacity layout, procurement and manufacturing, quality assurance, scientific and technological innovation, and marketing services, has always been the source of SAIC-GM's strength, a strong foundation, and the key to its long-term market success.
In 2021, SAIC-GM's three major brands sold a total of 1,331,567 vehicles, handing over a beautiful report card. The changes in the sales structure of the three major brands strongly confirm the era theme of China's high-quality economic development, of which the sales of high-end models account for more than 5 percentage points higher than in 2020, and the average transaction price of each brand has increased by 6%-16% by different margins, which further consolidates the advantages in large-scale MPV, high-end SUVs, new energy and other market segments, and the operating quality continues to improve.
Specifically, the Buick brand has accumulated sales of 828,600 vehicles throughout the year, accounting for more than 60% of the high-end models, the sales of Uncovi Plus, Unkewe S, Buick Veyron Pro and Veyron Pro GS have grown rapidly, and the Buick GL8 series has set a new annual sales record; In terms of the Chevrolet brand, the sales proportion of large vehicles such as Maribal XL, Pioneer and Explorer has increased to 48.3%, and the future market can be expected; the Cadillac brand has sold 233,100 vehicles in the whole year, an increase of 1.4% year-on-year. the results set a new record for sales in China.
Keeping the right side can be surprising, and walking steadily can go far. Under the double test of the impact of the epidemic and the transformation of the industry, with that persistent persistence and the positive progress of the whole system, SAIC-GM has shown a strong competitiveness of the underlying system, and its sales volume and brand value have gradually risen, preparing for the new spring of the industry.
Make a strong transformation and accumulate strong development momentum
The fourth scientific and technological revolution is coming, and the automobile is transforming from a simple means of transportation to a higher-level high-tech intelligent terminal product, which is about to trigger a systematic and ecological change.
In the tide of electrification and intelligence, SAIC-GM has explored a differentiated development model by simplifying complexity and simplifying, which undoubtedly explores a more feasible new path for the transformation of traditional car companies. There is no doubt that the courage to step out of the "comfort zone", do a good job of top-level design, and master the core technologies in the field of "electrification, intelligence, and networking" are the keys to winning this round of industrial change. Looking back at 2021, SAIC-GM's strategic transformation has entered the deep water area, and through continuous focus on cutting-edge technology, it has vigorously promoted the innovation and transformation of the whole business chain, taking the lead in taking the "train to spring" and ushering in a number of milestones.
In April 2021, SAIC-GM announced that by 2025, the planning investment in the field of electrification and intelligent networking new technologies will exceed 50 billion yuan, demonstrating the company's determination to actively transform; on September 16, SAIC-GM released a new division standard, showing a new look; on October 15, SAIC-GM Ultium Aotonon Super Factory was officially completed and put into operation; on November 19, Buick GL8 flagship concept car and Buick Smart Pod smart cockpit were launched worldwide In mid-to-late November, 1.37 million products achieved a number of new applications and upgrades to the functions of the car... It can be described as frequent and orderly movements.
It is worth mentioning that based on GM's nearly 26 years of experience in the research and development of new energy vehicles, the third-generation electric vehicle platform created by GM is also the world's first ultra-large-scale pure electric platform, and SAIC-GM Pan-Asia Automotive Technology Center has participated in the development of the Ultium Aoteneng electric vehicle platform throughout the process, and the Ultium Aoteneng battery and other key components have achieved more than 95% localization procurement. With smarter, safer and more performance as the selling point, the Aoteneng electric vehicle platform will help its first domestic model - Cadillac luxury pure electric medium and large SUV LYRIQ, after the opening of pre-sale on November 17, Cadillac LYRIQ one-hour order exceeded 2,000 vehicles, which will surely become a milestone in SAIC-GM's new four modernization strategy.
At the same time, in the competition in the traditional field, SAIC-GM is also extremely outstanding. J.D. Power (Jundi) in the 2021 China auto market survey report, SAIC-GM products won 9 first places, the performance is very eye-catching, but also won the China Association of Quality 2021 China Automobile User Satisfaction Evaluation (CACSI) laurel, the strength of the leading at the same time, but also for the 2022 leap to lay a solid foundation.
Empowered by technology, 2022 opens a new future
All the past is the prologue. Looking forward to 2022, due to the natural exponential characteristics of the scientific and technological revolution, it will make the evolution of society and economy show a non-uniform change, and the impact on the automotive industry is likely to exceed any other year in history. Thanks to the forward-looking market insight and the enterprising spirit of diligent pursuit, SAIC-GM will make full efforts in new energy, new technologies and new marketing, usher in the landing of heavy technology clusters, lead a new round of "brand upwards", and bring more surprises to consumers.
Driven by the Paris climate target and China's "3060 double carbon" goal, the global new energy vehicles will usher in leapfrog development in 2022, and SAIC-GM has also made full preparations: Cadillac LYRIQ will be officially delivered within the year, attacking the luxury pure electric car market with proud appearance and leading strength; Buick and Chevrolet's new energy products based on the Aoteneng platform will be unveiled in 2022 to meet the diversified needs of the elite of the times for intelligent electric vehicles.
When the penetration rate of new energy vehicles exceeds 20%, safe and reliable intelligent driver assistance systems have become one of the important considerations for people to buy cars. Adhering to the concept of "extreme safety and reliability", SAIC-GM will accelerate the introduction of a new generation of super Cruise super assisted driving system with more powerful functions, adding a number of new functions such as command lane change and automatic lane change to comprehensively improve the user experience. The system has achieved more than 11 million kilometers of road accidents in North America, bringing users a truly safe, intelligent and easy assisted driving experience.
At the same time, the innovation of traditional fuel vehicles will also usher in a speed-up, a new generation of VIP intelligent electronic architecture, by 2025, will be widely applied to most of the new models of SAIC-GM's three major brands, in advance for the arrival of the intelligent era. In conjunction with this, the new generation of VCS intelligent cockpit system will enter the market in 2022, with 5G and V2X vehicle-to-road collaboration technology, which will change people's perception of "smart cars" in one fell swoop and open up a new intelligent lifestyle for users.
Write at the end:
Quenched iron is steel, and the cocoon is turned into a butterfly. Only industry leaders can truly build a new pattern and seek new development in the market competition of survival of the fittest. "No winter is insurmountable, no spring will not come", SAIC-GM has quietly changed in the past year, just like the completion of a winter swim, not only forging to enhance its core competitiveness, promoting enterprises to seek steady progress in high-quality development, but also under the empowerment of science and technology, pressed the "acceleration key" of innovation and transformation. With new ideas and new thinking to continuously optimize the marketing system, open up new business growth points, the three major brands to meet a number of blockbuster technology upgrades, to bring users a high-quality experience of the whole life cycle of the car, and constantly meet consumers' beautiful expectations for smart travel, it is clear that 2022 will be an important year for SAIC-GM to build momentum!