The network rumors that Buick is going to change the label!
In this era, the change of car brand is normal, and the form of change is also the same - flat. After Volkswagen, BMW, Peugeot, Toyota, and Kia, Buick's replacement should be normal, but everyone is more excited than ever.
In fact, it is not important to accept the rebrand, what is important is where the brand changes and meanings that accompany the rebranding are. It can be clearly seen from the declaration chart that the new Buick LOGO cancels the circular closed loop of the wrapped shield, and the three shields inside are also relatively independent and neatly arranged side by side. Subconsciously, such a change represents a new stance for the Buick brand: opening up the pattern, turning defense into offense.
In the past 2021, against the background of difficult factors such as the epidemic and chips, Buick has still efficiently launched 13 new and modified models, with wholesale sales of up to 828627 units throughout the year. Among them, the GL8 series increased by 8.4% year-on-year, with cumulative sales exceeding 1.5 million units; the annual sales of SUV Encore Banner increased by 47.2%, and the sales of high-end models of the brand accounted for 60%. Judging from the above figures, the development of the Buick brand seems to be relatively stable and upward.
Sales figures are certainly a way to test brand power, but they are certainly not the whole story.
All along, the Buick brand has not stayed on the sales volume of some models in the market, and constantly looking for brand change and development direction is what he has been doing.
For example, in the current consumers are more concerned about the intelligent network, Buick's models have achieved 100% cloud interconnection, and has carried out many rounds of OTA remote upgrades. Compared with other brands at the same level, Buick is still in a leading position at a certain level in the intelligence of the car machine.
Obviously, Buick's direction is correct, he is following the development of the times and completing the two pattern changes that must be experienced, that is, the era of sales and the era of the Internet of Vehicles. It is time to enter the third market era - the era of new energy transformation.
People familiar with the Buick LOGO must know that this brand upgrade is the biggest movement of Buick in the past three decades. Since 1990, Buick has adhered to the "three shields" image, during which time there have been only minor changes.
Similar to the significance of flat labeling with other brands, Buick should take the initiative to change, embrace change, and accelerate the transformation to high-end and electrification.
To create a high-end sub-brand of Aivia, launch a "micro blue" new energy sub-brand and a GS trend sports car series, especially from 2021, it is announced that the introduction of the Aoteneng platform to accelerate the layout of the new energy market, this series of actions fully supports the bold depiction of the future of the brand by Century Buick.
In 2021, the Buick GL8 flagship concept car unveiled at the Guangzhou Auto Show is a preview of Buick's new MPV forward-looking design and leading technology. It shows that the Buick brand will continue to open up a new segment of higher-end, more luxurious MPV. I believe that after the debut, this MPV is also expected to meet with you soon. Similarly, the Buick Electra concept car, which was also released in 2021, is a good depiction of Buick's evolution under the new Aotene platform.
It is worth mentioning that cadillac's LYRIQ was the first electric vehicle based on the Aoteneng platform, and before 2025, Buick will launch five electric vehicles based on the Aoteneng platform, and the Electrometa may be one of them.
Obviously, just from these two concept cars, this is the biggest change in Buick's products in the past five years. The defensive sex of "maintaining production and quantity" is now in an aggressive posture.
Xiaoxiang Morning News reporter Mao Chuan