"Luxury car brand" is a vague concept because everyone has different opinions.
You value the historical heritage of the brand, he believes that the technical reserve is more important, and even more said that "as long as it is expensive, it is a luxury brand".
All of the above is true, especially the new forces that are currently running rampant. As long as their products are made with enough materials, fully equipped, and equipped with enough software and hardware, even if the price is not low, there will not be too much controversy about the market's definition of "luxury".
However, "traditional luxury brands" are different. In every period of the brand's history over the past century, there is a new understanding and interpretation of luxury, which is worthy of the above 6 words. For example, Cadillac, who recently personally taught the new forces how to make luxury cars.
Regarding the numbers of LYRIQ, let's talk about it all at once before we start—
Length, width and height: 5003*1977*1637mm
Wheelbase: 3094mm
Total power: 255kW (approximately equal to 350Ps)
Total torque: 440N·m
Battery capacity: 95.7kWh
CLTC cruising range: 650 km
Official 100 km/h acceleration time: 6.9s
Pre-sale price: 439,700
I found a few friends to try the other day, just look at the above data, brothers think that this is a "size is not short", "power is not bad", "good endurance" pure electric vehicle, but the price can only give a "moderate" evaluation.
Then I sent out a few official pictures of LYRIQ, and immediately someone said, "These more than 400,000 are worth a lot."
Regarding the future, Cadillac understands it this way
If cadillac's products look "stylish", then what LYRIQ shows to the market is "stylish from the future".
The one-piece fully enclosed shield-shaped black crystal obsidian grille inherits the family design language while successfully creating a sci-fi atmosphere using laser-etched luminous textures. With a total of 58 strips of light on both sides and the lower half of the grille, with a dynamic glowing LOGO, you will hardly find an eye-catching visual effect like LYRIQ on the market.
Futurism is something that everyone in this segment does, but whether the "sense of atmosphere" is enough is one of the criteria for consumers to measure whether a car is luxurious or not. In this regard alone, there are not many cars that can compare with the LYRIQ.
The grille uses a multilayer overlay technique, and the outermost part is coated with a dura film lens layer. According to the official version, its hardness and anti-wear effect are comparable to the lampshades of the light group, and it easily copes with long-term wind collisions and "flying sand and stones".
Of course, the LYRIQ's headlight set is also a top priority.
The headlight source is composed of Slimline lightsaber in-line LED headlights & daily travel light strips, with a total of 18 LED modules with lenses on both sides; split LED turn signals are arranged above the headlights, and the interval of each LED is controlled at about 10mm, achieving a coherent and dynamic lighting effect.
Regarding the question of whether the jianghu honorific title of the "lamp factory" will change hands, there is no reverie here. On the narrow and complex lighting mechanism of LYRIQ alone, we have to lament the progress of technology. The official also said that in the future, a variety of lighting modes will be provided to realize the function of partition lighting.
Progress is not only technology, but also craftsmanship.
The upper part of the split LED tail light group is practically surrounded by design, which is perfectly combined with the body D pillar, which not only has a full score of shape, but also greatly improves the driving safety performance with the high brake lights.
At present, there are pure electric SUVs with the same price point & the same level as LYRIQ on the market, and the appearance is probably two styles -
Minimalist and sedate with a small number of lines, this is common in major new power brands.
It is almost copied from the design language of the family fuel vehicle, which is aimed at various traditional luxury brands.
The former does less and makes fewer mistakes, and most of the cost of funding is put on research and development; no matter how the latter is explained, it is difficult to get rid of the evaluation of "eating the old".
LYRIQ, of course, also ate the old Ben, but Cadillac's choice was not to copy, but to evolve. At the same time, it also beckons to the small partners of the new forces and says: The premise of luxury, you must have a good enough design to set off.
Take the old opponent to see the future, teach the new opponent to do luxury, LYRIQ this wave pattern is really open.
The interior section is just one focus – the new generation of VCS virtual cockpit systems.
7nm Process Qualcomm 8155 chip, dual depth of field laser AR HUD and 33-inch ring curtain super retina screen... It can be said that the most advanced hardware at present is put in this system.
The most eye-catching is this ring curtain super x retina screen, including a full LCD instrument and a central control touch screen, the resolution is as high as 8960 * 1320 pixels, the horizontal resolution exceeds the daily 8K hd screen that can be bought on the market, so the official call it 9K is enough confidence.
The pixel density of the entire screen reaches 271PPI, coupled with 850 nits of brightness and 10bit color depth, which can present rich and detailed dark detail.
As a non-technology enthusiast, I admit that the above is all taken from my official information, but fortunately, the colleague sitting opposite me is the strongest digital technology in this self-media. After questioning, he described the screen in words I could understand—
Very strong.
He said that it is basically stable, because all colleagues who listened to his opinion to buy electronic products have not responded badly as of press time.
Regarding security, GM is committed to this
The pace of traditional car companies to build pure electric vehicles is more cautious than the new forces.
Each of their pure electric vehicles of the same class or sub-class as LYRIQ has neither outrageous power, and the comprehensive horsepower is often around 300Ps; nor is it close to 4-digit cruising range, and about 500km is their average level.
It's not that traditional car companies can't build or pile up, but now everyone is looking for a more stable solution.
The answer sheet handed over by GM is the third-generation pure electric platform adopted by LYRIQ - Aoteneng.
In addition to the basic qualities of pure electric platforms such as "flexible and changeable models" and "versatile power battery combination", the Aoteneng platform has the greatest advantage of "safety".
The use of wireless battery management technology (wBMS) has reduced the low-voltage wiring harness inside the battery pack by 90%, greatly reducing the wiring harness connection and plug-in between the controllers, reducing the possibility of failure; the production process is more efficient, and the after-sales maintenance process needs to replace the module easier.
The logic of the underlying architecture is to scan multiple battery channels and transmit data from each cell to the chip for monitoring. Software updates are also supported, meaning it can be updated just like the smart device you have in your hands, allowing the entire system to provide more comprehensive protection and monitoring.
The physical protection structure of the battery pack uses a large number of high-strength steel and ultra-high-strength steel, of which the former accounts for nearly 61% and has excellent strength. Multiple firewalls such as cell-spaced heat walls, thermal diffusion suppression technology, large-area explosion-proof valves and integrated liquid cooling systems significantly reduce the risk of thermal diffusion.
Safety is the premise of everything, and it is precisely because of the blessing of the Aoteneng platform that LYRIQ can present the ultimate technological luxury.
I don't know... Have you learned?