Electrification is the trend, and century-old luxury brands Mercedes-Benz, BMW, Audi and Cadillac have had to enter electric vehicles. Today, the editor of the car rut is to say that the Cadillac tram, named LYRIQ, this name is probably many Chinese can not read, buy this car is difficult to accurately use English to say LYRIQ, from the name of LYRIQ will fail half, the future LYRIQ will be a bestseller in China?
BBA trams can't sell but Nio trams sell well
On cadillac's brand, according to ABBC China's four major luxury brand positioning, Audi, Mercedes-Benz, BMW and Cadillac, Cadillac's brand premium ability and awareness in China is significantly lower than that of BBA, and the new energy launched in China is not best-selling, Cadillac electric vehicles will be more popular? Among them, the pure electric models Audi e-tron and Audi Q2L e-tron sold a total of 1564 units and 3815 units in 2021; BMW iX3 sold 22446 units in 2021; Mercedes-Benz EQC and Mercedes-Benz EQB sold 6098 units and 473 units in 2021, respectively.
BBA's electric cars can't sell in China, will Cadillac's LYRIQ sell well? From the positioning point of view, LYRIQ is a new electric vehicle platform to build, positioning medium and large pure electric SUV, and the size of the WEILAI ES8 is comparable, from the current pre-price of 439,700 yuan, compared with the price of 468,000 yuan Weilai ES8 is slightly lower.
Nio ES8 delivered a total of 20,050 vehicles in 2021, NIO's ES6 and EC6 delivered 41,474 units and 20,050 vehicles in 2021, respectively, while ES6 and EC6 started at 358,000 yuan and 368,000 yuan, respectively, and the terminal does not have any preferential treatment at present. In the future, can LYRIQ sales be as good as the NIO ES8? I'm afraid it's hard!
The Catillac fuel car, which sold well only at a large discount, is not a BBA rival
Although Cadillac's sales in China are now growing rapidly, it has been achieved by the number of models and sharp price reductions. At present, Cadillac is selling 6 models in China, with a total batch of 233118 in 2021, the best-selling fuel car CT5 with a starting price of 279,700 yuan was sold in batches of 62,098 units last year, and the current terminal discount has reached 239,700 yuan, a discount of 40,000 yuan; the best-selling XT5 with a starting price of 332,700 yuan is sold in batches of 52,977 units in 2021, and the current terminal discount has reached 272,700 yuan, with a discount of 60,000 yuan.
So, is the LYRIQ with a pre-price of 439,700 yuan expensive? Not expensive! After all, the cadillac XT6 guidance price is between 39.27-55.27 million yuan, and the current dealer terminal discount is 55,000 yuan. Cadillac fuel vehicles in the dealership no discount of 40,000-60,000 yuan, almost can not sell, such a large preferential sales is still not as good as the BBA class of models.
The NIO ES8 became LYRIQ's strongest enemy
The price of LYRIQ is 36,300 yuan lower than that of THE WEILAI ES8, LYRIQ adopts the rear-drive design, while the entire WEILAI ES8 series adopts a four-wheel drive design, and the front double wishbone independent suspension of the WEILAI ES8 is also more expensive than the front five-link independent suspension of LYRIQ, and the driving and riding control texture is slightly better. Judging from the official announcement of LYRIQ's 650 km range, WEILAI ES8 has two versions of 450 km and 580 km, while the 580 km endurance model starts at 534,000 yuan, will LYRIQ pose a price and endurance threat to the NIO ES8? It's possible!
At present, the market recognition of THE NIO ES8 is still good, and the LYRIQ body length is slightly shorter than the NIO ES8, but the wheelbase is above the NIO ES8, the LYRIQ uses a 5-seat design, while the NIO ES8 uses a 6-seat design, the LYRIQ trunk is large, but the 6-seat design of the NIO ES8 is more practical, and the third row of seating space is not crowded.
In addition, from the configuration point of view, the configuration of LYRIQ is indeed richer than the low-end model of WEILAI ES8, but the air suspension of the weilai ES8 series is standard with suspension soft and hard and high and low adjustment, nor is it the configuration of playing soy sauce, and Weilai, which was born on the Internet, may do better than LYRIQ in terms of vehicle intelligent system, and Weilai's current one-on-one owner service is also better than Cadillac service.
Write at the end
As Cadillac's first domestic electric vehicle in China, what kind of changes will LYRIQ cause in domestic electric vehicles? From the cadillac fuel vehicle has always reduced the tone of the price, the current subject to the rise in oil prices and electric vehicles unlimited purchase policy is good, the current market has not reduced the price of electric vehicles but electric vehicle prices increased sharply, LYRIQ will become the only dealer in Cadillac can sell without price reduction? difficult! What kind of impact LYRIQ will have on the electric vehicle pattern of Weilai and Tesla in China will wait for the future market to answer.